State of B2B Content Marketing 2015
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Summary Harnessing the Power of Content to Fuel Business Growth in 2015 and Beyond
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State of B2B Content Marketing 2015
State of B2B Content Marketing 2016
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Summary Elevate Your B2B Strategy: Mastering Content Marketing for Maximum Impact
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State of B2B Customer Experience 2014
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Summary Transform B2B Customer Experience: Your Guide to Driving Customer-Centric Growth
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State of B2B Customer Service Outsourcing 2020
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Summary Outsourcing for Success: Customer Service in a Changing World
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State of B2B Marketing Metrics and Analytics 2015
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Summary Mastering B2B Marketing with Metrics and Analytics
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State of B2B Mobile Marketing 2015
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Summary Navigating the Mobile-First Era: Essential Strategies for B2B Marketing Success
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State of B2B Online Retail Marketplace 2015
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Summary Exploring the Dynamics of the B2B Online Retail Marketplace in 2015
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State of B2B Product Marketing 2014
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Summary Transforming B2B Product Marketing: Insights from 2014
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State of B2B Product Marketing 2015
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Summary Unveiling the State of B2B Product Marketing in 2015
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State of B2B Video Marketing 2015
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Summary Exploring the Impact of Video Marketing in B2B: 2015 Insights
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State of Customer Retention 2019: Building and Retaining Customer Loyalty
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Summary Harness the Power of Customer Retention: Proven Strategies and Insights from 2019
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State of Customer Success 2018
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Summary Mastering Customer Success: Insights and Strategies from 2018
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State of Event Marketing 2019
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Summary Mastering Event Marketing: Planning, Implementing, and Maximizing ROI
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State of Marketing Automation 2014
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Summary Unlocking the Potential of Marketing Automation in 2014
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State of Partner Relationship Management 2019
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Summary Enhancing Partner Relationships: Key Insights from 2019
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State of Product Marketing 2017
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Summary Insights and Trends in Product Marketing: 2017 Report
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State of Sales Enablement 2017
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Summary Revolutionizing Sales Strategies: Key Insights from 2017
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State of Search Marketing 2014
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Summary Navigating the Future of Search Marketing: Insights from 2014
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State of B2B Search Marketing 2015
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Summary Unlocking the Potential of B2B Search Marketing: Insights from 2015
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State of B2B Social Media Marketing 2016
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Summary Unveiling the Dynamics of B2B Social Media Marketing in 2016
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State of Marketing Automation 2019: Drivers and Adoption
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Summary The Evolution of Marketing Automation: Key Insights from 2019
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State of Contact Centers 2018: The Role of AI in Transforming CSAT and the Workplace
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Summary Revolutionizing Customer Service: Insights from Contact Centers in 2018
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State of Video Marketing 2019: Impact of Videos on Purchase Decisions
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Summary Harnessing the Power of Video Marketing: Key Insights from 2019
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The Importance of Psychological Safety & Associated Behaviors
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Key Takeaways Psychological safety contributes to an inclusive and diverse workplace A...
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Success with RevOps Roadmap: 5 Key Areas to Consider
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Key Takeaways Market conditions have grown infinitely more challenging for companies, making a...
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6 Highly Successful Tips for Selling Cloud-Based Solutions
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Key Insights While many organizations have transitioned from hardware-based data storage systems to...
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6 Proven Techniques to Turn Customers into Brand Advocates
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Key Takeaways When businesses think of growth, they usually think about reaching out to more people...
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MarTech 101 – Fundamentals, Importance, & Best Practices for a Winning MarTech Strategy
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Key Takeaways From content and marketing to promotion and buyer journey, MarTech provides deep...
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Scaling Your Business During a Recession with the Right Growth Strategy
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Key Takeaways Some businesses not only survive recessions but grow during unfavourable times....
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5 Techniques to Scale the Success Ladder with RevOps | Part 1
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Key Takeaways In recent times, we have seen a shift in how companies think about revenue. According...
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From Complex to Compelling: MarketStar’s Visual Storytelling Revolutionizes World’s Leading Search Engine’s Cloud Connectivity
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Imagine managing your business data across a tangled mess of cloud services that hinders close...
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Channeling Creativity: Elevating a Tech Conglomerate’s Partner Network to $500M Growth with MarketStar's Content Expertise
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In 2020, the partner channel market stood at 54.42 billion and a projected CAGR of 16.2% till 2028.
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The Future of Adtech: Turning Challenges into Golden Opportunities
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Key Takeaways Ad ops was quite straightforward in the pre-digital days, with media companies...
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7 Key Steps to Become a Customer-Obsessed Brand
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B2B businesses should have instant access to the data of every customer and transaction. It’s...
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Overcoming the 8 Challenges of On-Demand Delivery Services
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Key Insights On-demand delivery services are slowly becoming a part of everyday life, with half the...
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8 Tech Sales Outsourcing Myths to Leave Behind in 2024
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Introduction The tech sales industry thrives on growth and innovation, but achieving these goals...
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6 Incredible Hacks to Uncover & Address Customer Pain Points
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Customer support is an ever-evolving concept, employing different techniques of customer service...
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The Future of AdTech & MarTech Amidst the Upcoming Recession
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Key Takeaways Both AdTech and MarTech industries are all set to grow rapidly in the years to come...
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From Handoff to Hand-in-Hand: 5 Key Strategies for Effective Sales & Support Collaboration
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Key Takeaways Despite the apparent differences in job descriptions between sales and support teams,...
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5 Actionable Tips on How to Generate Leads for Your Sales Team
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Key Takeaways For your business to scale quickly and increase revenue, you must learn how to...
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5 Highly Effective Ways to Uncover Your Customer Pain Points
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Key Insights No matter which industry you’re in, the issue of customer experience is likely your...
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7 Highly Effective Customer Success Strategies to Transform Customer Experience
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Key Insights Customer experience has become the top priority for businesses and the reason is...
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Maximizing Revenue Potential: Transforming a Major Tech Corporation's Global Channel Operations
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Increase Channel Revenue with Data-Driven Partner Segmentation Is your partner channel delivering...
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Everything You Need to Know About Outsourced Sales Leadership
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Key Takeaways Outsourcing sales leadership allows businesses to welcome positive sales prospects,...
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From Data to Action: Implementing Intent-Based Email Marketing
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Achieve Higher Engagement and Conversions with Data-Driven Email Strategies In the crowded world of...
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On-Demand Delivery Services: 6 Key Steps to Customer Obsession
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Key Insights In today’s competitive world, customers expect immediate, transparent, and accurate...
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Sales Outsourcing – Transforming Your Business Model for Growth
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Key Takeaways Sales is vital to a company’s survival and growth.
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15x Boost in Leads: MarketStar's ABM Expertise Fuels Growth on a Global Scale for Leading Tech Company
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Transform Marketing Challenges into Growth with Strategic ABM Solutions From building brand...
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The Need for Data Accuracy for Sales and Marketing Success
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Key Takeaways Data is the single most valuable resource that a business can utilize to make better...
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Closing the Customer Experience Gap: 5 Lessons for the Fashion & Retail Industry
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Key Insights The fashion industry is under enormous pressure to provide better shopping...
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The Importance of Design Thinking in Sales Post-Pandemic
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Key Takeaways Design thinking in sales prioritizes the needs and perspectives of customers,...
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The Advanced Playbook to PPC Optimization for Seasoned Marketers
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Summary Mastering PPC Optimization: A Comprehensive Guide for Search Marketers
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The Importance of Choosing Pipeline Management Over Forecasting Explained
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Key Takeaways Pipeline management and sales forecasting are often confused – they’re closely...
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Using Predictive Analytics to Drive SMB Sales Revenue
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One of the great things about selling in the digital age is business intelligence. Organizations...
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The Art of Closing Deals in a Tough Economic Climate
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Summary Stay Ahead in Sales: Strategies for Closing Deals and Sustaining Growth Navigating today’s...
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The Definitive Guide to Ad Operations
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Summary Transform Your Ad Ops Strategy: A Complete Guide to Ad Ops Excellence Ad Operations is one...
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The Definitive Guide to Outsourcing as a Business Strategy During Recession
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Summary Unlock Growth Potential: A Deep Dive into the Power of Outsourcing In times of economic...
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The Savvy Marketer’s Cheat Sheet to Product Marketing
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Summary Crack the Product Marketing Code with this Ultimate Cheat Sheet When we talk about product...
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The Future of AdTech- How AI is Disrupting the Advertising Industry
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Summary Unleashing the Power of AI: Transforming AdTech in the Digital Age The advertising...
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The Definitive Guide to B2B Content Marketing – Crafting an Effective Content Strategy
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Summary B2B Content Marketing Unleashed: A Step-by-Step Guide to Content Mastery
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Revolutionizing Sales Training with Nytro’s Innovative AI Technology
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Summary Sales Training Redefined: Discover the Impact of Nytro’s AI Innovation Today, effective...
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Growth Decoded: B2B Outsourcing’s Role in Mastering the 2024 Business Landscape
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Summary Unleash Growth Potential: Harness the Power of Strategic Outsourcing!
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Innovative Content and Digital Solutions Boost Engagement and Web Traffic
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Feeling lost in a sea of tech jargon? Struggling to stand out from the competition at industry...
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eBook: Is Outsourcing Right for You?
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Which option is the right fit for your organization? Many companies find themselves wondering about...
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eBook: The Full B2B Sales Team
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Specialized Sales Roles to Accelerate the Sales Cycle In order to respond to an increasingly...
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eBook: Sales Coaching to Win: Transforming Your Sales Process with AOR
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Are you looking to accelerate sales growth, but unsure how to do it? Old sales tactics such as,...
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eBook: Sales as a Service® - The MarketStar Advantage
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Why should you choose MarketStar? Are you looking to build and maintain a competitive sales force...
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eBook: How to Increase Digital Ads Revenue
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Learn how to keep up with the changing dynamics and the complexity of digital advertising sales The...
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eBook: Embracing Customer Success
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What’s the secret to a winning Customer Success strategy? Customer Success management is a critical...
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RevUp Your RevOps: Navigating Trends and Best Practices
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Introduction Have you heard the term "RevOps" floating around and wondered what it's all about?...
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The RevOps Advantage: A 4-Step Guide to Elevate CX and Amplify Revenue Growth
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Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
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7 Best Practices to Boost Your Channel Partner Relationships
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Partner Channel: A Real Game-Changer Partner Channel has become a must-have tool in any company's...
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Sales-As-A-Service: Outsourcing the Entire Sales Funnel for 360-Degree Growth, in 2024
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The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
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The AI Revolution: Transforming Partner Channel Engagement
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Summary AI and Beyond: Elevating Your Partner Channel Engagement to New Heights Ever feel like...
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Mastering SEO for B2B Tech: Maximizing Online Presence and Visibility for SMBs
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5.06 billion That’s how many people use search engines worldwide, adding up to around 98% of...
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Build Lasting Partnerships: The Power of Effective Channel Partner Management
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The Changing Landscape: The Age of the Partner With the constant ongoing shifts in the B2B world,...
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Creating Growth in 2024: 4 Smart Ways to Boost Sales by Riding the Wave of Emerging Trends
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The B2B landscape is undergoing a profound transformation. Gone are the days of siloed...
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5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
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Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
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Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
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Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
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Insights into the Transformative Landscape of the 2024 Partner Channel
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Introduction Picture this: the business world, a bustling marketplace where every player is on a...
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eBook: 5 Outsourcing Strategies for Inside Sales
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Summary Learn how to keep up with the changing dynamics and the complexity of inside sales.
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Driving Superior Platform Adoption with 95% Merchant Adoption Rate
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Summary Unlocking Growth: Enhancing Platform Adoption Through Superior Onboarding The whole world...
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High-End E-Commerce Platform Achieves 95% CSAT with Offshore Team
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Summary Achieving Global Success: Strategies for Seamless Customer Support When it comes to selling...
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Advanced Campaign Management Solutions Lead to 70% Reduction in Operational Costs through Streamlined Ad Ops Processes
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Summary Unlocking Efficiency: MarketStar's Strategies for Maximizing Ad Ops Performance When it...
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The Definitive Guide to Sales Enablement- Enabling Sales Teams for a Product Launch
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Summary Unlocking Sales Success: A Roadmap to Product Launch Excellence Launching a new product is...
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The Definitive Guide to Sales Enablement - Questions to Ask Before Buying a Sales Enablement Platform
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Summary Empower Your Sales Team: The Ultimate Guide to Choosing the Right Enablement Platform By...
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Streamlined Account Conversion Yields 90% Surge in Customer Satisfaction
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Summary Boosting CSAT and Reducing Churn: How MarketStar Transformed Ad Account Conversion Rates As...
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The Definitive Guide to Delivering Superlative Customer Experience in a Digital - First World
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Summary Unlock the Potential of Digital Customer Experience: Your Roadmap to Success
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Beyond Numbers: The Future of ROI Measurement in Demand Generation
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Summary Mastering ROI in Demand Generation: Emerging Trends and Strategies for 2024 The race for...
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Charting a Course Through the 2024 Partner Channel Landscape
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Summary Future-Proof Your Partnerships: Explore Key Trends and Insights for 2024 and Beyond
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Optimize Your End-To-End SaaS Sales Process - Here’s How
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Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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CXO Guide: The Definitive Guide to Churn Reduction
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Summary The pandemic has made one thing crystal clear: a growth machine focused on a customer...
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CXO Guide: The Definitive Guide to Customer Onboarding
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Summary There are many reasons why customers churn. But a gap in understanding the full...
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CXO Guide: Winning The Customer Value Game Through Outsourced Customer Success
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Summary Customer success may look similar to customer service, customer support, or account...
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Account Management at Global Scale Leads to 95% Increase in CSAT
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Summary Transforming Customer Support: MarketStar's Strategic Approach to Account Management...
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The Definitive Guide to Inside Sales – Successfully Implementing an Inside Sales Strategy
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Summary Transforming Sales in the Digital Age: Inside Sales Strategies for Success While...
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The Definitive Guide to Sales Enablement – Building an Agile Sales Team
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Summary Mastering Sales Enablement: Your Guide to Achieving Sales Agility Selling in the post-Covid...
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4X Surge in Conversions: MarketStar's Demand Generation Strategies Amplify Client Success
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Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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Customer Success in 2024- Overcoming the Personalization Paradox, Tech Turbulence, and Rising Expectations
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Summary The Secret to Conquering Customer Success: Overcoming Challenges with Opportunities Going...
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Navigating the Sales Storm: Strategies to Overcome 2024's Toughest Challenges
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Summary Sales Landscape Decoded: Key Insights, Challenges and Opportunities for Success
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Sales Prospecting Tips, Techniques and Tools
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Summary The “Sales Prospecting Tips, Techniques, and Tools” cheat sheet provides a comprehensive...
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MarketStar's Tech-Driven Excellence Fuels Multi-Million Dollar Revenue Surge through Enhanced Technical Expertise
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Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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CXO Guide: The Definitive Guide to Accelerating Growth through Partner Channel Sales
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Summary Struggling to Maximize Your Revenue Growth?
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Case Study: Accelerated Ads Adoption Drives Revenue Surge for this Leading Search Engine Platform
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Summary MarketStar is the premier provider of B2B outsourced sales and revenue acceleration...
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CXO Guide: Outsourced Sales as a Service
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Summary Digital has been a boon for buyers. It has been proven to be an excellent platform to...
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CXO Guide: The Definitive Guide to Successful Sales Methodologies
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Summary Successful sales methodologies are critical for companies to thrive and grow in today’s...
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CXO Guide: The Definitive Guide to RevOps
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Summary Revolutionize Your Revenue Strategy with the Power of RevOps Dealing with misaligned teams,...
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The Definitive Guide to RevOps: An Operating Framework for Growth
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Summary Crafting a RevOps Framework: Your Blueprint for Business Transformation The B2B buying...
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The Definitive Guide to Build and Scale Your RevOps Function
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Summary Elevate Your Business with End–to-End Revenue Orchestration Mastery The business world is...
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Roadmap to RevOps: 5 Common Challenges (and Solutions) for B2B Organizations
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Summary Navigating RevOps: Your Ultimate Guide to Sustainable Revenue Growth Revenue Growth Are you...
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The Definitive Guide to Advanced ABM Strategies: Personalization, AI, and Omnichannel Tactics to Drive Growth
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Summary Unlock Growth with Advanced ABM Strategies Traditional outbound strategies are losing their...
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CXO Guide: The Definitive Guide to Sales Pipeline Management
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Summary Sales pipeline management is a critical process for businesses of all sizes. A sales...
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Optimize your GTM Strategy during an Economic Downturn
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Summary It’s no secret that the global economy is in a period of uncertainty. In times like these,...
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Onepager: Measuring Customer Success In SaaS Companies: 6 KPIs To Focus On
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Summary The term “customer success” has gained significant traction in recent years as an...
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eBook: Elevate Partnerships: 6 Steps to Optimize Your Partner Channel Strategy
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Summary Traditional partner programs no longer cut it in today's world.
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Anticipating Shifts and Opportunities in Content Marketing: A 2024 Guide by MarketStar
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Summary Seize the Opportunity: Discover Key Trends and Strategies for Content Marketing Success As...
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Fuel Your ABM Success with the Power of Intent Data | MarketStar
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Summary Elevate Your ABM Game: A Deep Dive into Intent Data's Transformative Role and Strategies...
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Enhanced CS Program: 2.3X Reduction in SMB Advertiser Churn | MarketStar
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Summary The current market landscape places the consumer in total control, where potential clients...
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Turn Prospects into Customers- Strategies to Improve Your Sales Funnel
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Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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Ignite Collaborative Growth with Partner Channels: Key Insights for Success
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The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
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5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023
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Key Takeaways AdTech and MarTech companies need to implement several business growth strategies in...
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AdTech 2023: 5 Trends SDRs and Sales Teams Need to Know to Prepare for Times of Change
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Summary Navigating AdTech in 2023: Key Trends Redefining Sales Strategies The world of AdTech is a...
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B2B Lead Generation Trends: Planning For 2023
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Summary Future-Proof Your Strategy: Essential B2B Lead Generation Trends You Can't Ignore The B2B...
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Top B2B Sales Trends You Cannot Ignore In 2023
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Summary Unleash Your Sales Potential: Harnessing the Power of Emerging B2B Trends Ever noticed how...
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The Definitive Guide to Digital Advertising Trends for SMB Businesses in 2023
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Summary Stay Ahead of the Game: Your Ultimate Handbook to Digital Advertising Success Feeling...
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B2B Marketing Trends and Predictions 2023: Here’s What You Need to Know
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Summary Level Up Your B2B Marketing: Essential Trends and Predictions for Success Feeling lost in...
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Unveiling the Latest SaaS Customer Success Trends for 2023
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Summary Mastering SaaS Customer Success: Key Trends Shaping the Landscape For SaaS businesses,...
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The Sales Manager’s Cheatsheet: Top Sales Forecasting Tools and Software 2023
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Summary Elevate Your Sales Strategy: Your Ultimate Guide for Effective Forecasting Looking to boost...
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Leads vs Contacts: Know Who's Who in Your Sales Pipeline
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The way we sell today is being shaped by the evolving customer journey, technological advancements,...
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The Need for Knowledgeable Salespeople with a Growth Mindset
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Key Takeaways Research has proved that influence is the foundation of selling. It is what inspires...
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Uncover the Maturity Level of Your Digital Advertising Operation
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In the world of digital advertising, achieving sustainable and profitable growth requires a...
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Selling in the Era of AI
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There is no doubt that the rise of AI tools in sales has the potential to revolutionize the...
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Keys to Creating A Great Inside Sales Team
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The B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and...
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Sid Kumar: The Role of Tech and Tools in Empowering Sales Teams
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Discover the role of technology and tools in empowering sales teams with Sid Kumar, SVP RevOps at...
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Aaron Reinitz: Redesign Your Sales Strategy to Future Proof Your Sales Organization
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Aaron Reinitz, Head of Sales - NY Enterprise Digital Natives, Google Cloud, emphasizes the...
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Arup Chakravarti: Equip Your Sales Teams for Times of Economic Change and Uncertainty
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Arup Chakravarti, Director of Sales Excellence, Equifax, along with host Joy Dumandan, discuss the...
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Molly McKinstry: Optimizing Your Sales Pipeline Velocity for Top Performance
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In this insightful episode, Molly McKinstry, Head of Sales at Calendly, along with host Joy...
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Unlocking Profitable Growth: The Power of Outsourcing in Scaling Your Business
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Growth is a positive thing. Whether it’s financial or personal, growth means progress. When we talk...
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Significant Success Secrets For Bulk SMS Marketing
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With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has...
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5 Biggest Digital Advertising Trends to Watch Out for in 2023
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Key Takeaways Businesses can promote advertising through numerous online channels like social media...
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AdTech 101 – Is Your Strategy Where it Needs To Be?
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AdTech is a broad term that references various solutions to help target, deliver, track, and...
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What Would Happen if you Outsourced Inside Sales?
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You’re probably familiar with the concept of companies outsourcing their IT, human resources, and...
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Choosing the Right Sales Tools for Your Business in 2023
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Key Takeaways Leveraging the latest sales tools can help streamline your sales processes, enhance...
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In-House Sales Teams vs. Outsourced Sales Teams: It’s All About ROI, and Not Just Financial Investment
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See the Buy vs. Build ROI infographic summary here Despite rapid market changes, looming economic...
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Jeannette Wilson: The Importance of IoT Security
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In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc.,...
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Amy Hatch: Engaging Customers with Content
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In this interview, our host, Kevin Benedict interviews Amy Hatch, Global Head of Content Marketing...
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Alpana Prabhu: Operational Mindset for Organizational Effectiveness
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In conversation with Jessica Ly, Alpana Prabhu, Director of Operations, ServiceNow, speaks about...
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Volker Haentjes: Technical Product Marketing the SAP Way
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In this podcast, our host, Kevin Benedict, has a chat with Volker Haentjes, Senior Director of...
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Amy Scissons: How International Marketing Works
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In this interview, our host, Rajiv Parikh, interviews Amy Scissons, Chief Marketing Officer...
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Eugenio Cassiano: Innovating the SAP Customer Experience
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In this interview, our host, Kevin Benedict, has an insightful conversation with Eugenio Cassiano,...
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State of Customer Success in 2022
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Summary Revolutionizing Customer Success: Key Trends and Strategies You Need to Know The Customer...
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Roy Owens: Managing Working Capital to Grow Businesses
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In this informative interview, Roy Owens, Sales Director (Working Capital Solutions) at Kyriba,...
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Aditya Malik: Enabling Sales Leadership
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In this insightful interview, Aditya Malik, Head of Sales & Account Management (India & SAARC) at...
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Heidi Hattendorf: Evolution in Product Marketing
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In this insightful interview, Heidi Hattendorf, Senior Director & Head of Product Marketing at...
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State of Sales Enablement 2020: The Impact of COVID-19 on Sales
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Summary Adapting to the New Normal: Sales Enablement Insights Amidst COVID-19
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State of Sales Enablement 2020: Channel Enablement in the Modern Sales Paradigm
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Summary Navigating the Sales Frontier: A Focus on Channel Enablement
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Stephanie Thum: Defining Customer Experience
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In this interview, our host, Kevin Benedict, sits down with SAP Qualtrics's expert Stephanie Thum,...
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State of Sales Enablement 2020: Content Strategy and Management
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Summary Mastering Content Strategy in Sales Enablement: Key Insights from 2020
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Jesse Osborne: Onboarding the Gig Economy
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In this interview, our host, Jessica Ly sits down with Jesse Osborne, Senior Director at Tipalti,...
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Scott Powell: Sales Enablement Best Practices
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In this interview, Scott Powell, VP of Global Enablement at Optimizely, talks about the changes in...
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Linda Chen: Exploring the Customer Experience Management Space
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In this interview, our host, Jessica Ly is in conversation with Linda Chen, CMO, Cyara, who talks...
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Joshua Schnoll: The Art of IT Sales
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In this interview, Joshua Schnoll, VP of Marketing & Alliances at AppDirect, takes us through the...
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Ron Selvey: Uncover the Marketing Side of B2B
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In this interview, our host, Jessica Ly, has a conversation with Ron Selvey, VP of Marketing,...
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Paul Speciale: Unstructured Data Storage and Management
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In this interview, Paul Speciale, Chief Product Officer, Scality, talks to us about unstructured...
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Rachel Haley: Cloud Data Platform as a SaaS Solution
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In this interview, Rachel Haley, Senior Director of Sales Operations at Snowflake, is in discussion...
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Patrick McGrath: Data Management and Privacy
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In this episode, Patrick McGrath, Director of Product Management at Commvault, delves into critical...
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Rehmat Kharal: The Science of Sales Enablement
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In this interview, Rehmat Kharal, Director of Global Sales Enablement, Rubrik, Inc., speaks about...
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Sasha Emmerling: Creating Brand Awareness
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In this interview, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on...
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John Vincenzo: Strategies for Successful Brand Awareness
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In this interview, John Vincenzo, Senior Vice President, CMO, at Silver Peak, speaks about brand...
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Reza Kamran: Product Marketing Debunked
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In this interview, Reza Kamran, Senior Director of Product Marketing at Intermedia, speaks about...
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Vibhor Kapoor: Design-Led Product Innovation
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Can design be automated? Can voice be a medium in product design? Discover how Adobe is...
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State of Customer Onboarding 2019
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Summary Transforming Customer Onboarding: Insights and Strategies from 2019
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John McKenny: The Value of the Mainframe Today
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In this interview, Jessica Ly discusses the value of mainframes with John McKenny, SVP of Strategy...
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Rob Holcombe: Individuals Developing Leadership
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In this insightful conversation, Anthony Khaletsky interviews Rob Holcombe, Director of Customer...
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State of Sales Enablement 2019
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Summary Unleashing Sales Potential: Key Insights from Sales Enablement 2019
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Lori DeFurio: Customer Engagement Marketing
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In this interview, Jessica Ly is in conversation with Lori DeFurio, Group Manager of Retention &...
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Todd Montgomery: CSAT - The “Happy Customer” KPI
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In this interview, Anthony Khaletsky sits down with Todd Montgomery, EVP, Customer Engagement &...
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Michael Popa: The Guiding Principles of Customer Success
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In this interview, our host, Anthony Khaletsky, speaks with Michael Popa, VP of Customer Success at...
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David Bisciotti: Fundamentals of Customer Success for Businesses
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Customer success is becoming one of the most important factors across all types of businesses—the...
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Tania Seary: The Evolution of Procurement & Supply Chain Professionals
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In this exciting interview, Kevin Benedict sits down with the founder of Procurious, Tania Seary....
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State of Contact Centers 2019: The Omnichannel Approach
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Summary Transforming Customer Interaction: Key Insights from Contact Centers in 2019
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State of Product Marketing 2019: Content Creation and Delivery
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Summary Enhancing Product Marketing: Key Insights into Content Creation and Delivery for 2019
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Susan Aoki: Digital Transformation in Customer Support at VMware
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In this interview, Kevin Benedict sits down with Susan Aoki, Vice President of Global Services...
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Neeraj Srivastava: Why Every Business Needs Customer Success
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In conversation with Jessica Ly, Neeraj Srivastava, Senior Director, Customer Success, BroadSoft...
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Mike Minchew: The Evolution of Sales Enablement
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In conversation with Rajiv Parikh, Mike Minchew, Head of Global Sales and Marketing Enablement at...
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Denis Sison: The 4 S’s of Experience Marketing
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In this interview, our host, Rajiv Parikh, talks to Denis Sison, Head of Marketing Excellence and...
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Brian Larsen: Customer Success in the Healthcare Industry
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In conversation with our host Jessica Ly, Brian Larsen, VP, Customer Success, Practice Fusion,...
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Greg Turner: The Impact of Disruption on Your Business
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In this interview, Anthony Khaletsky has an insightful conversation with Greg Turner, Chief Revenue...
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Aarti Bharathan: How E-commerce Platforms Are Changing
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In this insightful conversation, our host, Jesscia Ly speaks to Aarti Bharathan, Senior Director of...
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Karan Yaramada: Innovation & Leadership with Jade Global
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In this interview, Kevin Benedict sits down with Karan Yaramada, President & CEO of Jade Global....
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Greg Fox: Effectively Managing Technology Alliances, Channels & Partnerships
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In this interview, host Kevin Benedict speaks with Greg Fox, VP of Alliance Partner Program at...
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Sunder Sarangan: Innovation & Disruption in the Marketing World
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In this insightful interview, our host, Rajiv Parikh, sits down with Sunder Sarangan, Chief...
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Amy Messano: Strategic Management with Long & Short-Term Objectives
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In conversation with Rajiv Parikh, Amy Messano, CMO, Altair, shares with us the importance of...
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Dawn Colossi: Strategizing Business Through Customer Research
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In conversation with Rajiv Parikh, Dawn Colossi, CMO, FocusVision, speaks about the importance of...
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Steve Kaplan: Financial Frameworks & its Importance
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In conversation with Rajiv Parikh, Steve Kaplan, VP Customer Success Finance, Nutanix, shares with...
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Vittorio Viarengo: Cloud Security - New Risks, New Rules
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In this insightful interview, our host, Rajiv Parikh, sits down with Vittorio Viarengo, VP of...
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Laura Drabik: Innovation in Insurance
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In this interview, our host, Rajiv Parikh sits down with Laura Drabik, Group VP of Business...
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Jeff Romano: Connected Customer Experiences
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In conversation with Jessica Ly, Jeff Romano, Senior VP, Global Customer Success, 8x8 speaks about...
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Bill Harris: The Importance of Customer Success Strategies
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In this insightful interview, our host, Jessica Ly, sits down with Bill Harris, Director of...
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Supriya Goswami: Advancing Mobile Marketing
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In conversation with Jessica Ly, Supriya Goswami, VP of Marketing at InMobi, explains how marketers...
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Hector Vizcarrondo: Making B2B Marketing Impactful
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In this interview, our host, Rajiv Parikh, speaks with Hector Vizcarrondo, Senior Director of...
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Peter Di Pietrantonio: Creating a Culture of Innovation
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How are Google's innovations driving the company to continuously develop new features and...
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Amritesh Chaudhuri: Unified Communications Trends
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In this insightful interview, our host, Jessica Ly, engages in a deep conversation withAmritesh...
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Michelle Huff: Human Insights with UserTesting
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In this interview, our host, Patrick Ronan, talks with Michelle Huff, CMO of UserTesting, about the...
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Charles Kraus: The Frontlines of Product Marketing
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In this interview, our host, Kevin Benedict, digs deep into product marketing with Charles Kraus,...
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David Shao: Martech Strategy for Hyper Growth
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In a conversation with Jessica Ly, David Shao, Director, Marketing Technology, ServiceNow, talks...
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Sami Laine: The Fabric of Security
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In conversation with Rajiv Parikh, Sami Laine, Director of Product Marketing, Okta Inc., speaks...
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Colleen Jansen: EV Charging Networks
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The future lies in sustainable technology, driving us toward making this planet a better, cleaner...
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The State of E-Wallets and Digital Payments in India 2018
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Summary Understanding the Surge in E-Wallets and Digital Payments in India: Insights from 2018
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Uber vs Ola: The Travel Pattern of Young India 2017
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Summary Analyzing the Battle of Ride-Hailing Giants: Insights from Young India
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State of B2B Marketing Metrics & Analytics 2016
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Summary Harnessing the Power of Marketing Analytics: Key Insights from 2016
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M-Commerce Trends in India 2016
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Summary Exploring Mobile Commerce Trends: Key Insights from 2016
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State of B2B Event Marketing 2014
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Summary Transforming Business Engagement: Insights from B2B Event Marketing Remote work in the new...
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Video Marketing and Advertising 2014: Tactics, Measurement and Trends
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Summary Unlocking the Power of Video Marketing: 2014 Insights and Trends
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