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Jeannette Wilson: The Importance of IoT Security

In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc., talks to our host Jessica Ly about the challenges faced in IoT security, recent innovations at Microchip Technology, and explains their latest security offerings.

Highlights of the Interview

Need for Heightened Security Measures   

Security is no longer just about mitigating fears; it's crucial for protecting brand image and customer trust. Integrating hardware cryptography and secure device identification with cloud solutions makes it easier and safer for businesses to ensure secure connections.


Challenges Faced with Marketing and Educating

Educating customers on the importance and implementation of security is a significant challenge. Providing flexible solutions and varying levels of security helps guide clients through the process, ensuring they adopt the appropriate measures for their needs.


Microchip Technology Inc. is a leading semiconductor supplier of smart, connected and secure embedded control solutions. Its easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs which reduce risk while lowering total system cost and time to market. The company’s solutions serve more than 125,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets.


Semiconductor Manufacturing


Chandler, AZ, United States