In this interview, our host, Kevin Benedict, is in conversation with April Crichlow, VP of Customer Marketing at SAP Ariba. April shares her thoughts on the importance of intelligent and purposeful spend management, highlighting how customer marketing contributes to overall customer success. She also explores the critical role of diversity and inclusion in supply chains, which ultimately contribute to a better business ecosystem.

Customer Success
April Crichlow: Driving Customer Success, Diversity and Inclusion
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