In this interview, our host, Kevin Benedict, speaks with Shalini Mitha, Global Head of Product Marketing for SAP CX, about the evolving role of data in customer engagement. Shalini shares insights on building trust through progressive profiling, ensuring personalized interactions, and leveraging identity management solutions to enhance user experiences. She also highlights the importance of balancing data collection with privacy regulations like GDPR to maintain customer trust and drive long-term relationships.
