Summary
Industry-Leading Sales Execution for Modern Revenue Organizations
Choosing the right sales partner has never mattered more.
Everest Group’s 2025 B2B Sales Services PEAK Matrix® evaluates 24 of the world’s leading global BPOs and outsourced sales providers to identify top performers in capability, innovation, and delivery. The report spans the full revenue value chain — from GTM design and inside sales to account management and partner strategy.
MarketStar earned a Leader position for our specialist-led, people-led, AI-enabled Sales-as-a-Service® model, which blends Actual and Artificial Intelligence to deliver consistent, scalable sales execution. The assessment highlights how our outcome-driven approach elevates performance across direct sales, partner ecosystems, and customer success motions.
Inside the report, you’ll find:
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How Everest Group evaluates B2 sales-service providers across market impact, capability, innovation, vision, and delivery maturity.
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What criteria define high-performing B2B sales-service partners — including portfolio breadth, execution quality, and technology enablement.
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How top-performing leaders differentiate through domain depth, AI-enabled delivery models, lifecycle coverage, and global scalability.
Download the 2025 PEAK Matrix® report to see how Everest Group evaluates the industry — and where MarketStar sets the benchmark for specialist-led, AI-enabled sales execution.
