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Ron Selvey: Uncover the Marketing Side of B2B

In this interview, our host, Jessica Ly, has a conversation with Ron Selvey, VP of Marketing, MINDBODY, Inc., where Ron talks about the B2B marketing side and shares his knowledge about the ABM approach.

Highlights of the Interview

Customer Experience is Essential
It’s necessary to have a positive customer experience so that customers can build loyalty towards the company and the product or service. This in turn translates to referrals to their friends or colleagues, or leaving positive customer reviews that will help your company earn new customers.

Account-Based Marketing (ABM)
ABM approach is a strategic approach to business marketing based on account awareness in which a company observes and communicates with a specific prospect or customer accounts as a single market.

Multi-Touch Attribution
Multi-touch attribution is a procedure for marketing measurement that evaluates the effect of each touchpoint in driving conversions, thereby determining the value of that particular touchpoint.



Mindbody believes all people, everywhere, deserve to realize their most well self. Every product, every support call, every line of code is focused on bringing those moments of connection and renewal to life. Mindbody connects wellness professionals around the world with millions of people seeking transformative experiences. Being at the forefront of holistic wellness, they champion inclusion, diversity, and accessibility for all. Mindbody produces innovative and intuitive solutions for wellness seekers and providers, regardless of where they are on their wellness journey.


Health, Wellness & Fitness


San Luis Obispo, California

Ron Selvey, VP of Marketing, MINDBODY, Inc.