Beyond Adoption - How Sales Leaders Turn AI Into Scalable Growth

Summary

Why AI Hasn’t Fixed Sales (Yet)—and What Great Leaders Are Doing Differently 

 It’s Not the Tool. It’s the Team That Uses It. 

 AI was supposed to change everything.

Faster forecasting. Smarter coaching. Cleaner pipeline visibility. More time for selling.

And yet—sales results haven’t radically shifted. Not in the way leaders expected.

It’s not because the tech isn’t powerful. It’s because most teams haven’t changed how they operate.

Instead of behavior change, we get busy dashboards.

Instead of sharper execution, we get transcript dumps.

Instead of consistency, we get noise.

 AI is only as good as the system behind it. And that’s where most teams fall short.

It’s like buying a Formula 1 car… and handing the keys to someone who’s never driven stick.

The horsepower is there. But the system isn’t built to use it.

The Great AI Letdown

Over the past year, AI tools have landed across nearly every part of the sales motion—coaching, forecasting, lead scoring, pipeline prioritization. But for all the hype, most teams still struggle to prove ROI.

The issue isn’t access. It’s activation.

AI alone doesn’t drive results. It doesn’t enforce good habits. It doesn’t replace leadership.

Without new rhythms, new behaviors, and new accountability structures, AI becomes another underutilized feature in an already bloated tech stack.

And when that happens?

More data doesn’t lead to better decisions. More transcripts don’t lead to stronger coaching. More tooling doesn’t lead to more sales.

From Tech Stack to Performance System

We recently sat down with Angela Garinger, VP of Sales at Outreach, on our podcast to dig into this exact challenge. She’s led teams through both the promise and the pitfalls of AI adoption—and her takeaway was clear:

The tech isn’t the game-changer. The leadership behind it is.

The teams that are getting real, measurable value from AI aren’t necessarily the ones with the flashiest platforms or the biggest budgets.

They’re the ones with sales leaders who:

• Use AI to drive behavior change

• Turn insight into habit

• Coach to data, not anecdotes

• Build execution rhythms the team can actually follow

They don’t treat AI like a fix. They treat it like a force multiplier for the systems they’ve already committed to.

What Sales Leaders Are Doing Differently

So what does that look like in practice?

That’s exactly what we explore in our new one-pager:

Beyond Adoption – How Sales Leaders Turn AI Into Scalable Growth

It’s built for leaders who already have the tools but want to start seeing real performance gains.

Inside, we break down:

• The four behaviors that set high-performing teams apart

• The metrics those teams actually track

• And how they use AI to translate real-time data into predictable outcomes and stronger pipeline performance.

If your AI investments haven’t moved the needle yet—or if you’re determined to make sure they do—this is your next step.

Get the one-pager that shows how top-performing sales teams are turning insight into execution—and execution into impact.

Want the full conversation with Angela Garinger? 

🎧 Tune in to our #GrowthDecoded podcast for real-world lessons from the frontlines of AI adoption in sales.