Summary
Enhancing Partner Relationships: Key Insights from 2019
As businesses expand, the complexity of managing partnerships increases, necessitating robust Partner Relationship Management (PRM) solutions. PRM encompasses software, processes, and strategies that streamline interactions with partners in sales, technology, and other areas.
This report examines the adoption and implementation of PRM systems, offering valuable insights from senior executives in mid to large-sized companies. By understanding these dynamics, organizations can optimize their partner management strategies, enhance collaboration, and ultimately drive sustainable growth.
Key Insights:
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74% of marketers spend most of their time providing enablement material and onboarding partners.
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Keeping partners updated is a key issue for 49% of marketers.
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70% of organizations assist their partners in creating co-branded content.
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71% of marketers consider sales management and content management as the most important features in a PRM platform.
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73% of partners spend most of their marketing development funds (MDF) on email and paid search campaigns.
Ready to elevate your partner management approach? Download the "State of Partner Relationship Management 2019" report now and gain access to comprehensive insights and actionable recommendations. Get your copy today and take the first step towards enhancing your PRM approach!
