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Sasha Emmerling: Creating Brand Awareness

In this interview, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on how to create brand awareness, discusses the promotion of women in tech and talks about the importance of diversity and inclusion.

Highlights of the Interview

Being Successful with a Go-to-Market Strategy  

The go-to-market procedure is a company’s arrangement to use its inside and outside resources, like sales personnel and distributors, to convey their novel offer to customers and gain the upper hand against competitors.


Diversity and Inclusion

Hiring from a diverse pool of candidates leads to a progressively qualified workforce. A diverse and inclusive workforce helps companies reduce employee-turnover costs. Diversity also creates a more creative and innovative workforce. In fact, diversity in the working environment is important to make an economy competitive in a globalized world. 


Security in Networking

Network security is one of the most important areas you need to focus on while working on the internet, regardless of how small or big your business is. While there is no network that is immune to attacks, a steady and productive network security system is essential to protect customer information. A decent network security system helps businesses reduce the threat of data theft.


VMware, a leading provider of multi-cloud services for all apps, enables digital innovation with enterprise control. Central to its mission is the responsibility and opportunity to build a sustainable, equitable, and more secure future for all. Since its founding in 1998, VMware's employees and partners have driven tech innovations that transform entire industries. Today, VMware continues to foster a culture of innovation where curiosity meets execution, aiming to harness the next wave of innovation and solve customers’ toughest challenges through disruptive technologies like edge computing, AI, blockchain, machine learning, Kubernetes, and more.


Software Development


Palo Alto, CA, United States