Skip to content
Growth Hub
Customer Success

Fiona Blakesley: Intuit Taps Distributed Workforce to Support Busy Tax Season

Fiona Blakesley, Director of Customer Success for tax professional services, has no problem handling the seasonal demand. With a globally distributed workforce she can flex her capacity quickly to keep customers happy. Watch the full interview to learn more about this new workforce model, and why her new training program has increased employee satisfaction and business results.

Highlights of the Interview

Attracting & Retaining Talent in Tech
There needs to be an active focus on diversity and inclusion in all tech companies because it is evident that diverse teams with a blend of different perspectives are always more successful. It is not easy to find good technical talent so it is important to put in place talent attraction programs.

Diversity Best Practices
An intense focus on employee development is crucial, and investing in employment diversity is a must in order to achieve personal and business goals on a 360-degree feedback. Creating employee networks on the basis of different diverse groups helps create a sense of belonging.

Challenges in Ensuring Customer Success
With a global spread of customers, it becomes important for a business to be able to flex and stretch to accommodate all requirements. Having a part-time workforce allows the flexibility to handle peak demands both in terms of capacity and experience. It is also cheaper to have a part-time, flexible workforce that offers a wider range of talent that can be tapped into across the globe.



Intuit is a global technology platform that helps its customers overcome their crucial financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma, and Mailchimp, Intuit believes that everyone should have the opportunity to prosper, and they work tirelessly to find new, innovative ways to deliver on this belief.


Software Development


Mountain View, California

Intuit Taps Distributed Workforce to Support Busy Tax Season | Fiona Blakesley, Director of Customer Success, Intuit