Customers want to be heard. They want their vendors to listen and respond. An important part of customer advocacy is gaining the confidence of the executive team so they understand the validity of customer feedback and have confidence that the information can and should be acted upon. In this insightful interview, Kate Woodcock, VMware’s VP of Customer Advocacy, shares strategies for understanding customer needs, documenting feedback, and tracking the feedback through executive decisions and actions.

Customer Success
Kate Woodcock: Best Practices for Customer Advocacy
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