Summary
B2B revenue teams are operating in one of the fastest-moving landscapes ever. AI is reshaping planning cycles, buyer expectations are shifting quarter to quarter, and traditional, siloed approaches to planning can’t keep up. To stay competitive, organizations need a model that’s signal-driven, collaborative, and built for rapid adjustment.
Drawing on two decades of field experience, Anthony E. Byrne, SVP of Global Business Development at MarketStar, breaks down a modern approach to revenue planning designed for today’s pace of change. From building the right cross-functional taskforce to prioritizing the moves that matter and turning plans into daily execution, this playbook gives leaders a practical blueprint for alignment and acceleration.
Inside, you’ll explore:
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Why traditional revenue planning is falling short — and what high-performing teams are shifting toward.
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How to build a lean cross-functional team that unifies sales, marketing, RevOps, and CS.
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How to use real signals and data to uncover the true levers behind performance and growth.
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Practical frameworks to prioritize initiatives based on impact, effort, and risk.
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How to eliminate “zombie programs” that drain time, budget, and focus.
Get the playbook and equip your team with a planning system built for agility, alignment, and sustained growth in an AI-powered world.
