Skip to content
Growth Hub

Aaron Reinitz: Redesign Your Sales Strategy to Future Proof Your Sales Organization

Aaron Reinitz, Head of Sales - NY Enterprise Digital Natives, Google Cloud, emphasizes the importance of understanding the evolving needs and preferences of customers. Watch Aaron and our host Joy Dumandan discuss the need for organizations to adapt and redesign their sales strategies during periods of change and uncertainty.


Highlights of the Interview

Meeting Organizational Goals During Uncertain Times 

Meeting goals requires a combination of strong leadership, a resilient sales team, and a focus on building and maintaining strong relationships with customers. Organizations need to focus on being more adaptable and responsive to change and be willing to experiment and try new approaches to improve the efficiency and effectiveness of their sales efforts.

True Customer Relationships Develop in High Pressure Moments

By providing customers with the support they need during high-pressure moments, sales organizations can demonstrate their commitment to their customers’ success and build stronger, more resilient relationships. This can lead to increased customer loyalty and repeat business, as well as a deeper understanding of the customer’s needs and preferences.

Investing in Training and Reporting is Crucial for Organizations

A well-designed training program can help salespeople understand the products or services they are selling, as well as the target market and the sales process, while reporting helps measure the performance of the sales team and make data-driven decisions.

Making Good Word Choices is a Key Factor in Effective Communication

Using the right words can help grab the attention of potential buyers and keep them focused on the products or services being offered. It helps in making the sales message easy to understand and building trust and rapport. Using a positive and upbeat tone can convey confidence and enthusiasm.


Google Cloud is a division of Google that provides a comprehensive suite of cloud computing services. Google Cloud offers solutions for computing, data storage, data analytics, machine learning, and artificial intelligence. It enables businesses to build, deploy, and scale applications, websites, and services on the same infrastructure that powers Google's own products, such as Google Search, Gmail, and YouTube. Launched in 2008, Google Cloud has become a leading provider in the cloud computing industry, helping organizations transform their IT infrastructure and drive innovation.
Cloud Computing and Services
Mountain View, California, United States