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Specialist-Led Sales Execution for B2B Enterprise Revenue Growth

An Everest Group PEAK Matrix® Leader with 40+ years driving revenue for global technology organizations—MarketStar builds and runs specialist sales teams across pipeline creation, deal execution, and customer expansion.

MarketStar Recognized as a Leader in the 2025 B2B Sales Services PEAK Matrix®

People-led. AI-enabled. Our Sales-as-a-Service® model delivers end-to-end scalable execution that drives predictable growth.

MarketStar Foundation: Driven by Purpose. Committed to Impact.

Where our people and communities come together to serve, grow, and create lasting change.

The Partner Behind Your Growth.

Proven by Results, Recognized by the Industry.

Growth at MarketStar Is Built on the People Who Deliver It

Six values. One culture. A team of specialists built to create growth—for clients, for each other, and for our communities.

Proven Revenue Impact Across Global B2B Sales Programs

102%

Pipeline attainment across specialist teams

94%

Customer satisfaction across managed accounts

15x

Lead lift for a global technology leader

92%

Customer retention across specialist-run programs

10x

ROI delivered for a global technology organization

4x

Conversion growth across enterprise sales programs

Billions in B2B sales revenue delivered across 40 years for the world's leading technology organizations.

Revenue Growth Demands More Than a Strong Quarter

Strong results are easier to reach than they are to repeat. 

As enterprise sales expands across teams, regions, and stages, execution consistency becomes harder to maintain—pipeline builds but conversion varies, sales cycles extend, and forecasting becomes unreliable. 

Sales and Growth Solutions for Every Stage of Revenue

From creating qualified pipeline to progressing deals, scaling partners, and driving post-sale growth—MarketStar runs the specialist execution that keeps revenue connected end to end.

Demand Generation

We propel forward-thinking brands through a dynamic growth pipeline, immersive digital experiences, and expertise in creative, performance, digital ops, and lead generation. All crafted to fuel remarkable growth for your brand.

Direct Sales

Rely on our outsourced sales strategies for consistent revenue growth. No guesswork, just proven, data-driven sales techniques equipping your team with practical tools for reliable success. We turn growth aspirations into standard practice.

Partner Channel Sales

Partnering with MarketStar means unlocking opportunities and reaping the benefits of a partner channel strategy that truly works. Our collaborative approach and data-driven insights enable us to drive growth, boost revenue, and foster long-lasting partnerships.

Customer Success

Is your customer success strategy adaptable to retain clients, deliver impactful value, and ensure total satisfaction in today's competitive market? Our team specializes in tailoring strategies, providing prompt support, and going the extra mile to guarantee your satisfaction.

Revenue Operations

In today's dynamic business landscape, growth demands adaptability, scalability, and innovation in data analysis. Our Operations services stand as your strategic partner, providing a comprehensive suite of solutions to optimize outcomes and streamline revenue generation.

Revenue Strategy & Design

We empower B2B companies to refine current strategies and discover new avenues for sustainable growth. Embrace data-driven pricing, prioritize customer acquisition and retention, and seamlessly optimize revenue processes across departments with our tailored revenue strategy services.

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Turn Your Partner Ecosystem Into a Revenue Engine

MarketStar helps technology companies recruit, activate, and scale partner ecosystems that generate measurable pipeline, co-sell momentum, and revenue.

Sales-as-a-Service®: The Operating Model Behind Predictable Revenue Growth

Sales-as-a-Service® is how MarketStar structures specialist-led execution—combining the right roles, defined processes, and performance management into a single scalable framework. 

Built on 40+ years of enterprise sales expertise, it gives global technology organizations a proven, repeatable way to improve pipeline quality, accelerate conversion, and sustain revenue growth across markets. 

Sales Execution, Decoded—by the People Who Run It
Enterprise Security Technology
Cloud & Data Technology
Global IT & Cybersecurity
Social Media & Digital Advertising
Global Market Expansion
Global Enterprise Sales
4x
Surge in conversion
Challenge
Emerging fintech player. Strong product, low brand visibility, lean marketing team. 
Approach
ABM, multi-channel demand generation, and precision SEO to build awareness and drive qualified pipeline. 
Impact
4x Conversions
60% Lower CPA
30% YoY organic traffic growth
15x
Boost in qualified leads
Challenge
Global cloud and AI consultancy. Stagnant pipeline, poor lead quality, sales and marketing misaligned.
Approach
Tailored ABM, ICP development by region, personalized inside sales outreach across US, Europe, and India.
Impact
15x Conversions boost
43% more qualified leads
3 global markets re-activated
10x
Annual ROI — every year
Challenge
Global IT and cybersecurity leader. Needed consistent reseller revenue growth across 25+ countries.
Approach
Specialist sales teams embedded by region, running partner activation, demand generation, and coaching.
Impact
10x ROI annually
$55M pipeline generated
25+ countries with sustained growth
2.3x
Reduction in advertiser churn
Challenge
Social platform, 1.5B monthly visitors. High SMB advertiser churn, account managers stretched thin.
Approach
Specialist onboarding and customer success teams deployed, Account Strategist role introduced.
Impact
2.3x churn reduction
91% more ads per advertiser
250k+ SMB advertisers supported
36
Countries engaged across LATAM
Challenge
Global tech company post-acquisition. No multilingual system to qualify and route leads at scale.
Approach
Multilingual specialist team, tiered partner assignments, and disciplined CRM governance across 25+ countries.
Impact
36 of 46 countries activated
6.7yr average team tenure
Significant pipeline and closed revenue growth
12x
ROI in year one
Challenge
Global consulting firm. Large volume of unengaged marketing leads, no infrastructure to act on them.
Approach
Specialist BDRs by region and product, custom global playbook, Outreach.io integrated across US, APAC, EMEA.
Impact
12x ROI year one, rising to 17x
Lead activation from under 5% to 88% ·
95–100% inbound follow-up rate

Experience and Trust

1988

Pioneered Outsourced Sales

385+

Global Clients Since 1988

8+ Yrs.

Average Client Tenure

30+ Yrs.

Longest Tenured Client

Proven in Practice

Trusted by B2B SaaS organizations globally for our specialist sales execution.

“MarketStar has been recognized as a Leader in Everest Group’s B2B Sales Services PEAK Matrix® 2025 for the breadth of its service portfolio, investment in technology partnerships, and deep domain expertise.” 

Divya Baweja,
Practice Director at Everest Group

“Our sales process has become much more focused and efficient. The rigorous lead qualification process allowed us to zero in on high-value opportunities, significantly boosting our revenue growth.” 

Client Program Lead,
Global Digital Platform

“I can get great results without being concerned of all the workload people management implies." 

Regional Program Manager,
 Global Tech Company

Nobody Decodes Enterprise Sales Like the People Running It 

Real conversations with the practitioners building and scaling B2B revenue programs at the world's leading technology companies.

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“You have to be clear on what success actually looks like. That becomes the starting point for how you engage and bulid with a partner.”

Eric Turnwald
Entrepreneur & Investor (Google & Reddit alum)
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“Partnership becomes a loosely used term when it isn’t anchored to a clear strategy. That’s how organizations end up with too many vendors and not enough direction.”

Tejal Patel
Entrepreneur, Strategic Supply Chain Professional, Fractional Operations Officer (former Intel)
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“In enterprise, you work with more people, longer planning cycles, and higher risk. Decisions take time and alignment across many stakeholders.”

Paul Williams
Head of Sales, Enterprise Planning & Strategy , Atlassian
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“It’s not just about having the right tools. It’s about how leaders use them to drive the right behaviors, to hold teams accountable, and to create a system reps can repeat.”

Angela Garinger
Vice President of Sales , Outreach

Executed Over Decades. Curated for Today’s Leaders.

Case studies, playbooks, and benchmarks from 40+ years of running enterprise B2B sales programs—built for leaders evaluating how to grow revenue.
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We are a different kind of growth company.

Live The Six:
MarketStar's Core Values

Our professional conduct is rooted in our core values, serving as the bedrock for our actions and guiding our performance.

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You Belong

Everyone, who accepts and lives our values, will find belonging and purpose at MarketStar. We embrace diverse backgrounds, promote the best ideas, and encourage diverse points of view.

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We Care

We care about YOU, your career, your family, and your communities. We are invested in cultivating the physical, emotional, and financial wellness of all those within our communities and “Our MarketStar”.

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Master of our craft

We are relentless learners who constantly expand our expertise, try new things, seek the best talent, and deliver exceptional results for our customers.

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Leaders Who Amplify

Our leaders behave with integrity, lead with clarity, and speak with candor. Their purpose is to nurture trust, drive results, and reward success. The very best leaders cultivate an environment where exceptional results are delivered and the ideas and talents of our people to come to life.

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Creativity That Impacts

We foster a safe environment where we take smart risks and collaborate to solve problems and deliver positive impact. Our collective creativity builds better solutions and generates growth for our customers and each other.

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All In Every Day

We put forth our best effort, working with purpose, passion, and grit. We give everything we have in both promise and practice, to deliver on our agreements with each other, our investors, and customers.

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We create growth for both our clients and employees who choose to join our journey.

Let's grow together.

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What can we help you achieve?
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