A Repeatable AdTech Account Growth Model Built for Global Scale
One million advertisers. Three regions. A single growth strategy that scaled with all of them.
For the world's largest advertising platform, supporting more than one million SMB advertisers across APAC, EMEA, and North America meant identifying expansion opportunities early while delivering the consultative support that turns product adoption into sustained investment. Our approach builds on the principles of AdTech Lifecycle Management for revenue operations, helping advertisers grow throughout the entire lifecycle.
MarketStar built a specialist-led account management program that combines revenue operations, account expansion, adoption-led growth, and revenue retention into one coordinated strategy. As part of our broader adtech sales outsourcing and revenue growth capabilities, this model transformed a global advertiser portfolio into a scalable engine for long-term advertiser revenue growth.
Inside the Case Study
The Challenge
Scaling account growth, deepening product adoption, and maximizing advertiser value across markets with different maturity levels, spend patterns, and advertiser needs.
The Strategy
A structured account growth program built to surface expansion opportunities, increase advertiser investment, strengthen adoption, and improve account performance over time.
The Results
-
3.5X advertiser revenue growth
-
10.3% year-over-year revenue growth in 2025
-
94% increase in product adoption
-
1M+ SMB advertisers supported across APAC, EMEA, and North America
Download the full case study to see how a structured account growth model turns an advertiser portfolio into a long-term revenue engine.
