Summary
Harnessing the Power of Video Marketing: Key Insights from 2019
In an era where digital content is king, video has emerged as a powerful medium for B2B marketers. It offers a unique opportunity to connect with audiences in a real and authentic way, delivering a wealth of information quickly and effectively.
This report explores how companies are leveraging video marketing to influence buyer decisions, build brand awareness, and drive engagement. By examining current trends, strategies, and challenges, we provide valuable insights to enhance your video marketing efforts and achieve better results.
Key Insights:
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88% of companies keep their videos short for better customer consumption.
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71% of companies feel that customers prefer video content over text for understanding products.
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74% of companies use corporate videos as part of their video marketing activities.
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Increasing brand awareness (84%) is the top priority for companies when executing video marketing programs.
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56% of respondents are either neutral or dissatisfied with their video marketing results.
Ready to elevate your video marketing strategy? Download the "State of Video Marketing 2019" report now to gain access to comprehensive insights and actionable recommendations. Get your free copy today and start transforming your marketing efforts!
