Skip to content
Growth Hub

Scott Powell: Sales Enablement Best Practices

In this interview, Scott Powell, VP of Global Enablement at Optimizely, talks about the changes in marketing and software development.

Highlights of the Interview

Customer Success is Essential  

Customer success improves customer happiness and loyalty. When you help your customers succeed, they become your biggest promoters and advocates.


The Importance of Increasing Revenue

Increasing your revenue improves the profitability of your business. Revenue growth becomes the engine for investing, acquiring, expanding, and attaining more growth and profit in your business.


The Evolution of Sales Enablement

Sales enablement started impacting the ability to provide quick informational sales professionals to start doing a better job in enabling sales. Together it helped the salesmen re-align their approach to the customers, which made it much more relevant in reacting positively. 


Optimizely is on a mission to help people unlock their digital potential. With its leading digital experience platform (DXP), Optimizely equips teams with the tools and insights needed to create and optimize in innovative ways. Through Boundless Digital Invention, the company is reinventing marketing, enabling marketers to innovate without limits through confident content creation, inclusive collaboration, and customer foresight. This allows companies to operate with data-driven confidence, creating hyper-personalized experiences. Building sophisticated solutions has never been simpler.


Software Development


New York, New York, United States