Fostering business contacts into lasting relationships beneficial for all involved is difficult. Lead Nurturing is used to create an ongoing and engaging relationship with new leads but there are many more applications of nurturing. Here are some specific uses of nurturing that go beyond nurturing early-stage leads towards a buying decision: Continue reading
In the age of digital media there are so many ways to consume news. From social media to news apps – it can be overwhelming. With more and more on our professional plates, it can be a challenge to keep up with today’s fast paced tech industry. This is why we are very excited to announce the first edition of the MarketStar Insights Brief. Continue reading
With Thanksgiving right around the corner, I hope you are looking forward to a great turkey dinner. As people prepare for their big feast and spending time with family, they are also busy planning shopping strategies. Contrary to past years when Black Friday was the most popular day for taking advantage of great deals, 2013 will be different. Thanksgiving, Black Friday, and Cyber Monday will all be popular days for retail this year. In 2012, 247 million shoppers hit the stores with the average shopper spending $423 over Thanksgiving weekend. As shoppers seek out the best deals for 2013, here is what retail analysts are predicting will happen:
Research varies but it is said that buyers complete up to 70 percent of the buyer journey before engaging with sales reps. The amass of knowledge on the web is largely associated with this new found knowledge. Potential prospects have access to a wealth of information including real world experiences and reviews. This published content includes good and bad information and creates buyers that have made up their mind before you even had a chance to talk to them. Continue reading
Omnichannel has been a trend that sprang up somewhere near the middle of 2013. Retail has taken the concept to heart, creating seamless experiences with their products online and in store. A few have begun implementing the customer-centric solution in their stores, and it’s taken on different forms. Continue reading
The holidays are fast approaching for retailers. And while the country still crawls out of a recession, the holiday retail season remains an unknown. As you either start your 2013-14 holiday strategy or add the finishing touches, retailers should keep these three things in mind:
Marketing automation is all the hype right now and rightfully so. The idea of having a tool that automates, measures, and streamlines your entire lead management process is the answer to every marketers’ prayers.
Now that you’ve decided that marketing automation is right for your organization, it’s time to choose a tool. Easy, right? Continue reading