Leading the Next Era of People-Led AI-Enabled Sales Execution
MarketStar has been named a Leader in Everest Group’s 2025 B2B Sales Services PEAK Matrix®, ranking amongst the world’s largest global BPOs and outsourced sales providers. The assessment places them at the forefront of the industry as the global pioneer in Sales-as-a-Service® and the benchmark for modern sales execution. This recognition underscores MarketStar’s depth of expertise and its ability to deliver scalable, predictable revenue outcomes for modern B2B enterprises.
Everest Group’s 2025 B2B Sales Services PEAK Matrix®
Discover why MarketStar earned its Leader position in Everest Group’s trusted benchmark.
Download the full PEAK Matrix® assessment.
Everest Group’s B2B Sales Services PEAK Matrix® is a leading industry benchmark evaluating global sales providers across market impact, strategic vision, capability strength, innovation, and delivery maturity. MarketStar’s Leader ranking highlights the company’s domain expertise, global delivery capabilities, and AI-enabled execution model.
“MarketStar has been recognized as a Leader in Everest Group’s B2B Sales Services PEAK Matrix® 2025 for the breadth of its service portfolio, investment in technology partnerships, and deep domain expertise,” said Divya Baweja, Practice Director at Everest Group.
With nearly 40 years of leadership in outsourced sales, MarketStar has helped the world’s most innovative companies accelerate revenue with a specialist-led model designed for complexity, scale, and predictability. The company’s AI-powered sales specialization brings together Actual Intelligence and Artificial Intelligence — merging human expertise with intelligent automation to deliver consistent, scalable sales performance across the entire revenue lifecycle.
“Being named a PEAK Leader is a powerful confirmation of MarketStar’s leadership position in the sales outsourcing industry,” said Keith Titus, President/CEO of MarketStar. “We were an early leader in this industry, and today we remain a leader. Global enterprises trust MarketStar because we deliver specialized, scalable, and outcome-driven sales performance. This recognition shows that we deliver a proven model that combines human expertise and AI innovation to accelerate growth. We’ve built solutions that empower our clients to hit goals faster and lead their markets.”
Everest Group’s evaluation highlights MarketStar’s broad portfolio — spanning sales strategy, demand generation, inside sales, channel development, and account growth. Strengthened by proprietary AI-enabled platforms including Nytro.ai, Scriptly, and AIMTrack, their sales model enhances precision, efficiency, and execution excellence at scale. With diversified delivery hubs across the US, EMEA, APAC, and the Philippines, MarketStar delivers multilingual, full-lifecycle coverage wherever its clients operate.
“This PEAK Leader recognition comes down to doing the work, knowing our craft, and staying obsessed with what our customers need,” said Paul Grant, COO of MarketStar. “Our clients want a partner they can trust to execute cleanly, move fast, innovate with impact, and turn opportunities into real revenue. That’s exactly what we do. Everest Group’s acknowledgment simply confirms what our clients see every day: our model works, and it works at the highest level.”
MarketStar differentiates itself through its specialist-led talent, operational discipline, and full-lifecycle sales execution. Its global footprint, flexible commercial constructs, and consistently positive client feedback position MarketStar as a trusted partner for enterprise sales operations.
For more information on our B2B sales services, download the Everest Group report.
MarketStar: The Engine Behind Predictable B2B Growth
MarketStar helps leading B2B technology companies grow faster through Sales-as-a-Service®, a people-led, AI-enabled model that fuses Actual Intelligence and Artificial Intelligence into a single engine for sales specialization. Grounded in deep experience and guided by human insight, MarketStar helps clients scale revenue, expand market reach, and deliver measurable results across direct sales, partner networks, and customer success. Visit marketstar.com to learn more.
Disclaimer:
Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.
About Everest Group:
Everest Group is a leading global research firm helping business leaders make confident decisions. Everest Group’s PEAK Matrix® assessments provide the analysis and insights enterprises need to make critical selection decisions about global services providers, locations, and products and solutions within various market segments. Likewise, providers of these services, products, and solutions, look to the PEAK Matrix® to gauge and calibrate their offerings against others in the industry or market. Find further details and in-depth content at www.everestgrp.com.
