Building a productive channel is not easy. Our Sales as a Service™ solutions solve common and complex problems with elegant and innovative solutions. We accelerate revenue growth through partners of all shapes and sizes.

Your channel should drive big revenue, if you have the right partners doing the right things. Get the right mix of partners selling your products and solutions consistently and predictably. Do it with a turn-key channel sales organization that is guided by analytics and driven by results.

Infuse Your Channel Strategy for Accelerated Revenue

  • Design a channel program that evolves and fosters long-term success.
  • Discover your ideal partners, ramp them quickly, and build revenue faster.
  • Engage and enable partners to grow revenue in every corner of your channel.
  • Align your key DMR relationships to capture revenue and deliver expert support.
  • Create leads by matching idea partners with the right prospects and campaigns.
  • Focus on meaningful partner support that cultivates growth and lasting success.
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Channel Readiness Partner Channel Design

Channel Readiness

Design a channel program that evolves and fosters long-term success. Here's how we do it...

  • Market Dynamics — Evaluate partner TAM, verticals and competition
  • Modern Channel Framework — Data-driven tiering, planning, and enablement
  • Partner Program Blueprint — Strategic recommendations and communication

"Addressing partner-specific needs is vital to create a clear and compelling business proposition and answer the inevitable (first) question from partners: "What's in it for me?" — SiriusDecisions

 
 

Partner Recruitment

Discover your ideal partners, ramp them quickly and build revenue faster. How do we do it?

  • Smart Partner Targeting — Find partners that fit your strategy
  • Rapid Activation — Outcome-based onboarding process
  • Tailored Partner Journey — Get new partners producing faster

"Most major channel players have no strategy for selecting appropriate partners, nor is there a process to evaluate potential partners." — SiriusDecisions

Channel Partner Recruitment and Partner Onboarding
 
 
Channel Sales Partner Management CAM

Channel Sales Management

Engage and enable partners to grow revenue in every corner of your channel. How we do it...

  • Predictive Analytics — Identify where best to focus
  • Integrated Outreach — Reach out to partners with the right type of action
  • Whole Channel Strategy — Cultivate all tiers and elevate high performers

"Partners are placing greater value on your enablement programs, your systems, and your accessibility, not just your financial incentives. Partner value-adds are not seen as perks, but expectations." — Forrester

 
 

DMR Enablement

Align your key DMR relationships to capture revenue and deliver expert support. How do we do it?

  • On-site Advocacy — Day-to-day sales floor activity
  • Rapid Response Teams — Multi-touch on-demand support
  • Scalable Coverage — Nationwide NSP relationships

"DMRs present a $33B opportunity in IT. With 81% of that revenue flowing through the big three (CDW, SHI, Insight) do you have a strategy to capture your share?" — MarketStar

DMR NSP Sales Center Management Enablement
 
Channel Partner Demand Generation Partner Marketing

Channel Demand

Create targeted leads by matching ideal partners with the right prospects and the right campaigns. How we do it...

  • Analytics-driven Targeting — Vertical, geo and customer profile
  • Ideal Partner Selection — Eager to participate and positioned to succeed
  • Predictable Campaigns — Match campaign tactics to the perfect prospects

"Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers." — BrightTALK

 

Specialized Support

Focus on meaningful partner support that cultivates growth and lasting success. Here's how it's done...

  • Sales Engineers — Deep levels of technical and solution knowledge
  • Deal Registration — People, process, and platform efficiency
  • Concierge Support — Transforming active support into a profit center

"36% of solution providers cited poor access and support as reasons for terminating an existing vendor relationship." — Enterasys Networks

Channel Partner Support

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