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Episode - 2

SMB vs. Enterprise Sales — The Playbook for Scaling Up

What the move upmarket really demands—and why sales motions that work in SMB often break at enterprise scale. 

Episode - 1

Driving Predictable Growth Through Sales Execution

The B2B Sales 
Execution Podcast

A leadership series unpacking how sales organizations actually execute—across stages of growth, shifting markets, and increasing complexity.

Where Growth Meets Execution Reality 

Growth is often framed as acceleration—more tools, faster hiring, broader automation, and the expectation that AI will absorb strain. 

Inside most sales organizations, growth plays out differently. 

Sales motions reach natural limits. Teams are stretched thin between strategy and day-to-day execution. Processes that seem sound in theory prove fragile under scale. Technology introduces as much complexity as it does speed. 

#GrowthDecoded brings clarity to this reality—examining how growth unfolds once complexity sets in, and what it takes to sustain execution as organizations evolve. 

This series explores: 

  • How sales execution has changed—and what that means for modern GTM models
  • What scalable sales looks like in practice, not abstraction
  • How AI influences execution, both constructively and disruptively
  • Why execution breaks as teams, markets, and expectations expand
  • How experienced operators navigate the gap between theory and reality

Learn

Repeatable, proven sales frameworks—so growth isn’t guesswork.

Master

High-impact tactics to scale faster, close smarter, and sell better.

Grow

Insider knowledge from top GTM leaders—no fluff, just real impact.

Frameworks that Drive Predictable, Scalable Growth

  • PW_TN_v1-1
    EPISODE 2

    SMB vs. Enterprise Sales – The Playbook for Scaling Up

    with Paul Williams, Head of Sales, Enterprise Planning & Strategy @ Atlassian

      What You’ll Decode: 

    1. Why selling to startups vs. Fortune 500s requires a different playbook.
    2. How to adjust your sales motion when moving upmarket.
    3. The most common mistakes when scaling from SMB to enterprise—and how to avoid them.
  • Angela-images
    EPISODE 1

    Driving Predictable Growth Through Sales Execution

    with Angela Garinger, VP of Sales @ Outreach

      What You’ll Decode:

    1. How today's sales leaders embed AI into workflows to scale faster, with sharper insight
    2. The leadership mindset that turns sales strategy into repeatable execution
    3. Proven methods to coach, forecast, and drive pipeline precision for predictable revenue growth

  • EPISODE 3

    AI in Sales – Where It Works, Where It Fails, and What’s Next

    1. AI-powered sales: What’s hype vs. what actually delivers results. 
    2. Where AI adds value vs. where it hurts sales execution.
    3. How to integrate AI without losing the human element in selling.

  • EPISODE 4

    How to Design a Sales Process That Closes More Deals

    1. The must-have stages of a high-converting sales process. 
    2. How to remove friction and shorten sales cycles. 
    3. The #1 process mistake most teams make—and how to fix it.

Premiere Episode

The Partnership Decisions That Make or Break Growth

In today’s boardrooms, partnerships are no longer transactions — they are strategies that define growth and resilience. MarketStar CEO Keith Titus sits down with Tejal Patel and Eric Turnwald to unpack how CXOs navigate high-stakes partnership decisions that shape enterprise success.

COMING SOON...

Why #GrowthDecoded?

Our podcast is built for sales organizations driving execution through growth and constant change. Here’s how:
  • Built on real operating experience: Each episode draws from firsthand sales leadership perspectives, focused on how performance is governed and sustained over time. 
  • Focused on what consistently matters: #GrowthDecoded concentrates on the decisions, structures, and tradeoffs that shape sales performance—without unnecessary abstraction. 
  • Informed by leaders in the field: Conversations feature executives navigating evolving sales environments, sharing practical insight grounded in execution, not theory. 

Watch Our Previous Podcasts

  • slide01

    Interviews

    Sales

    Sid Kumar: The Role of Tech and Tools in Empowering Sales Teams

    July 31, 2024 - Discover the role of technology and tools in empowering sales teams with Sid Kumar, SVP RevOps at

    Learn More
  • slide02

    Interviews

    Sales

    Aaron Reinitz: Redesign Your Sales Strategy to Future Proof Your Sales Organization

    March 30, 2023 - Aaron Reinitz, Head of Sales - NY Enterprise Digital Natives, Google Cloud, emphasizes the

    Learn More
  • slide03

    Interview

    Sales

    Arup Chakravarti: Equip Your Sales Teams for Times of Economic Change and Uncertainty

    March 30, 2023 - Arup Chakravarti, Director of Sales Excellence, Equifax, along with host Joy Dumandan, discuss the...

    Learn More
  • slide04

    Interview

    Sales

    Molly McKinstry: Optimizing Your Sales Pipeline Velocity for Top Performance

    March 30, 2023 - In this insightful episode, Molly McKinstry, Head of Sales at Calendly, along with host Joy...

    Learn More
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