In this interview, our host, Kevin Benedict, speaks with Lauren Smith, EVP of Revenue and Alliances for North America at ClickFox, about improving customer journeys through analytics. Lauren emphasizes the importance of leveraging data to solve customer problems and aligning analytics expertise with real-world business needs. He also highlights the dual approach of partnering with analytics experts and empowering customers as influencers to drive credibility and market impact.

Customer Success
Lauren Smith: Optimizing Customer Journeys with Data-Driven Insights
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