MarketStar's Digital Media and AdTech Sales as a Service™ solutions maximize your digital ad plans and build incremental revenue. Unlock the true sales potential of your media, technology, or platform through data-driven selling, media planning, campaign optimization, and concierge support — with brands, agencies, and publishers.

Drive results on both the buy and sell-side. MarketStar utilizes proprietary buy and sell-side data, contact co-ops, and predictive data science to organize, enhance, and measure your customers' experience. Drive immediate revenue growth, measurable profitability, and long-term customer success with a one-stop digital advertising partner with proven and guaranteed results.

Digital Advertising Sales as a Service™ Solutions

  • Drive revenue through highly focused lead generation, digital ad sales teams, or full-cycle sales
  • Activate publishers and advertisers to generate revenue on both the buy and sell-sides
  • Develop a dynamic media plan that leverages reach, frequency, and innovative, high-impact ad placements in an advertiser's channel of choice
  • Execute campaigns that are smart, effective, and nimble
  • Increase the lifetime value and ongoing success of your advertisers
Is Outsourced Inside Sales Right For You?
 

Digital Ad Sales

Drive revenue through highly focused lead generation, digital ad sales teams, or full-cycle sales. Here's how we do it:

  • Proprietary Buy-Side Data Co-Op — unparalleled company and decision maker contact data on both brands and agencies
  • Advanced Methodologies — established and innovative ad-selling processes, with a performance-based culture and a focus on getting results
  • Smart Cadence — Relevant and customized 1:1 outreach at the right time and in the right communication channel

"Digital media spending will total $118 billion by 2021, with paid search, display advertising, social media advertising, online video advertising and email marketing accounting for 46 percent of all advertising in five years." — Forrester

Digital Ad Sales AdTech Sales
 
 
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Publisher Development

Activate publishers and advertisers to generate revenue on both the buy and sell-sides. Here's how we do it:

  • Proprietary Data Co-Op — unparalleled company and decision maker contact data on both brands and agencies in addition to comScore Top 1000 pureplay and national/local media publishers
  • Advanced Methodologies — customized sales processes that maximize results for both the buy and sell-sides
  • Effective Coaching — Steady and individualized coaching that drives results

"Nearly all of the 145 American publishers polled for an IAB study (98.3%) are currently engaged in programmatic marketing strategies for audience development in the U.S." — Marketing Land

 
 

Media Planning

Develop a dynamic media plan that leverages reach, frequency, and innovative high-impact ad placements in an advertiser's channel of choice. Here's how we do it:

  • Affordable Expertise — on-site media planners with ad-agency experience
  • Collaborative Planning — collaboratively build media plans with sales teams during the sales cycle
  • Goal-based Placement — best placement, targeting, and measurement possible for the best possible ROAs

"Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one in five small businesses don’t track anything." — Marketing Profs

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Ad Operations

Execute campaigns that are smart, effective, and nimble. Here's how we do it:

  • Total Campaign Oversight — interpret, implement, serve, and optimize the plan
  • Maximum Impact — Never underserve campaigns or experience make-goods
  • Dynamic Evolution — Evolve the media plan in real-time based on tasting, results, and insight

"When it comes to digital advertising challenges, brand marketers cited inventory quality (64%), transparency (72%), and technology complexity (48%) as the biggest hurdles." — Forbes

 

Customer Success

Increase the lifetime value and ongoing success of your advertisers. Here's how we do it:

  • Concierge Support — white-glove service and support for all advertisers
  • Integrated Outreach — scalable, multi-channel, personalized contact that ensures retention and fosters growth
  • Rapid Response Teams — multi-touch, on-demand inbound support

"Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies." — Aberdeen

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