MarketStar's Digital Media and AdTech Sales as a Service™ solutions maximize your digital ad plans and build incremental revenue. Unlock the true sales potential of your media, technology, or platform through data-driven selling, media planning, campaign optimization, and concierge support — with brands, agencies, and publishers.

Drive results on both the buy and sell-side. MarketStar utilizes proprietary buy and sell-side data, contact co-ops, and predictive data science to organize, enhance, and measure your customers' experience. Drive immediate revenue growth, measurable profitability, and long-term customer success with a one-stop digital advertising partner with proven and guaranteed results.

Increase Your Digital Ad Sales and Revenue 

  • Drive revenue through highly focused lead generation, digital ad sales teams, or full-cycle sales
  • Activate publishers and advertisers to generate revenue on both the buy and sell-sides
  • Develop a dynamic media plan that leverages reach, frequency, and innovative, high-impact ad placements in an advertiser's channel of choice
  • Execute campaigns that are smart, effective, and nimble
  • Increase the lifetime value and ongoing success of your advertisers
4 Ways to Stand Out in the AdTech Space
 

Digital Ad Sales

Drive revenue through highly focused lead generation, digital ad sales teams, or full-cycle sales. Here's how we do it:

  • Proprietary Buy-Side Data Co-Op — unparalleled company and decision maker contact data on both brands and agencies
  • Advanced Methodologies — established and innovative ad-selling processes, with a performance-based culture and a focus on getting results
  • Smart Cadence — Relevant and customized 1:1 outreach at the right time and in the right communication channel

"Digital media spending will total $118 billion by 2021, with paid search, display advertising, social media advertising, online video advertising and email marketing accounting for 46 percent of all advertising in five years." — Forrester

Digital Ad Sales AdTech Sales
 
 
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Publisher Development

Activate publishers and advertisers to generate revenue on both the buy and sell-sides. Here's how we do it:

  • Proprietary Data Co-Op — unparalleled company and decision maker contact data on both brands and agencies in addition to comScore Top 1000 pureplay and national/local media publishers
  • Advanced Methodologies — customized sales processes that maximize results for both the buy and sell-sides
  • Effective Coaching — Steady and individualized coaching that drives results

"Nearly all of the 145 American publishers polled for an IAB study (98.3%) are currently engaged in programmatic marketing strategies for audience development in the U.S." — Marketing Land

 
 

Media Planning

Develop a dynamic media plan that leverages reach, frequency, and innovative high-impact ad placements in an advertiser's channel of choice. Here's how we do it:

  • Affordable Expertise — on-site media planners with ad-agency experience
  • Collaborative Planning — collaboratively build media plans with sales teams during the sales cycle
  • Goal-based Placement — best placement, targeting, and measurement possible for the best possible ROAs

"Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one in five small businesses don’t track anything." — Marketing Profs

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Ad Operations

Execute campaigns that are smart, effective, and nimble. Here's how we do it:

  • Total Campaign Oversight — interpret, implement, serve, and optimize the plan
  • Maximum Impact — Never underserve campaigns or experience make-goods
  • Dynamic Evolution — Evolve the media plan in real-time based on tasting, results, and insight

"When it comes to digital advertising challenges, brand marketers cited inventory quality (64%), transparency (72%), and technology complexity (48%) as the biggest hurdles." — Forbes

 

Customer Success

Increase the lifetime value and ongoing success of your advertisers. Here's how we do it:

  • Concierge Support — white-glove service and support for all advertisers
  • Integrated Outreach — scalable, multi-channel, personalized contact that ensures retention and fosters growth
  • Rapid Response Teams — multi-touch, on-demand inbound support

"Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies." — Aberdeen

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