MarketStar's Digital Media and AdTech Sales as a Service™ solutions maximize your digital ad plans and build incremental revenue. Unlock the true sales potential of your media, technology, or platform through data-driven selling, media planning, campaign optimization, and concierge support — with brands, agencies, and publishers.
Drive results on both the buy and sell-side. MarketStar utilizes proprietary buy and sell-side data, contact co-ops, and predictive data science to organize, enhance, and measure your customers' experience. Drive immediate revenue growth, measurable profitability, and long-term customer success with a one-stop digital advertising partner with proven and guaranteed results.
Drive revenue through highly focused lead generation, digital ad sales teams, or full-cycle sales. Here's how we do it:
"Digital media spending will total $118 billion by 2021, with paid search, display advertising, social media advertising, online video advertising and email marketing accounting for 46 percent of all advertising in five years." — Forrester
Activate publishers and advertisers to generate revenue on both the buy and sell-sides. Here's how we do it:
"Nearly all of the 145 American publishers polled for an IAB study (98.3%) are currently engaged in programmatic marketing strategies for audience development in the U.S." — Marketing Land
Develop a dynamic media plan that leverages reach, frequency, and innovative high-impact ad placements in an advertiser's channel of choice. Here's how we do it:
"Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one in five small businesses don’t track anything." — Marketing Profs
Execute campaigns that are smart, effective, and nimble. Here's how we do it:
"When it comes to digital advertising challenges, brand marketers cited inventory quality (64%), transparency (72%), and technology complexity (48%) as the biggest hurdles." — Forbes
Increase the lifetime value and ongoing success of your advertisers. Here's how we do it:
"Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies." — Aberdeen