Channel Mapping

Channel programs are only as powerful as the force with which they drive sales through the channel. To achieve effective programs, you must first have a sound value proposition and a balanced channel marketing mix. With that sure foundation, you can then accurately prioritize your partner clusters and segments to maximize account coverage and program power.

MarketStar's Channel Mapping program illuminates what is happening with your channel presence while creating a strategic sales blueprint to plan, manage and execute result-driven marketing strategies. Through channel and end-user research, as well as sell-through analysis, we ensure you are segmenting, targeting and recruiting the right channel partners. Our research helps you develop a program implementation strategy that includes compelling messaging, necessary program features and support tools with real perceived value.

Channel Mapping provides:

• A review of current channel mix, programs, selling motions, value propositions and SWOT analysis
• Quantitative and qualitative information about the most appropriate clusters and segments
• Specific recommendations and action plans necessary to create market and channel advantages
• The appropriate action plan for channel coverage and communication

After mapping these components, we then deploy one of our inside sales teams dedicated to influencing the channel, forecasting sales, displacing competitors and establishing business plans with resellers. Throughout this process, we track program results and provide recommendations for continuous improvement.