Sales personnel rely on a robust pipeline to meet aggressive objectives. Unfortunately, without a formal lead management process, teams may spend valuable time sifting through databases to find leads rather than interacting with customers face-to-face.
MarketStar's Lead Management program provides a cost-effective way to offload lead generation so your sales teams can close opportunities. By qualifying, incubating and appropriately distributing leads, MarketStar can deliver a robust sales pipeline that is rich with prospects ready to purchase. Once the sales cycle is complete, we follow up with customers to identify satisfaction and potential sales inhibitors for further growth and planning.
Our closed-loop lead management programs is an eight-step process that tracks and manages your leads from generation to close, giving you a pipeline full of qualified prospects. Our ‘smart' lead distribution system delivers qualified, sales-ready leads to direct or indirect sales teams at the right time and ensures that unqualified leads are nurtured and distributed at the right time. Through post-sales follow up, we'll assess satisfaction levels and search for additional revenue opportunities. Closed-loop lead management is scalable to include all or parts of the process as needed
