Sales personnel rely on a robust pipeline to meet aggressive objectives. Unfortunately, without a formal lead management process, teams may spend valuable time sifting through databases to find leads rather than interacting with customers face-to-face.
MarketStar's Lead Management program provides a cost-effective way to offload lead generation so your sales teams can close opportunities. By qualifying, incubating and appropriately distributing leads, MarketStar can deliver a robust sales pipeline that is rich with prospects ready to purchase. Once the sales cycle is complete, we follow up with customers to identify satisfaction and potential sales inhibitors for further growth and planning.
Our closed-loop lead management programs is an eight-step process that tracks and manages your leads from generation to close, giving you a pipeline full of qualified prospects. Our ‘smart' lead distribution system delivers qualified, sales-ready leads to direct or indirect sales teams at the right time and ensures that unqualified leads are nurtured and distributed at the right time. Through post-sales follow up, we'll assess satisfaction levels and search for additional revenue opportunities. Closed-loop lead management is scalable to include all or parts of the process as needed
Balancing volume with value, we generate sales leads according to your specific requirements.
We aggregate lead information from multiple sources, then scrub and store them in a secure, web-enabled database, providing instant access to all leads.
Because leads are not created equal, MarketStar qualifies your prospect's budget and purchasing intentions to create a productive sales tunnel.
Leads with long-term purchasing intentions are "nurtured" through timely contact and follow-up, ensuring that your solution is available at the right time.
Leads with immediate purchasing intentions are distributed to your sales force or channel partners for immediate contact.
Leads are tracked from the moment they are generated, ensuring that important opportunities do not fall through the cracks.
We augment your existing sales force, providing professional sales representatives who can sell and close complex solutions.
We assess customer satisfaction levels and ask for referrals to keep customers while developing new leads.
Sales Outsourcing
