1.800.877.8259 | Register | Blog  

Partner Support

Fostering Growth with New and Existing Partners

A challenge faced by every channel sales force is fostering growth with both new and existing accounts. But when a sales organization is tasked with taking care of the needs of existing partners plus nurturing new customers, support of tenured partners tends to fall behind.


Customize your technical and sales support efforts by leveraging inbound and outbound communication. Utilize product educators and marketing specialists who will provide technical sales training and develop initiative-based business plans that drive results. A proven, integrated communication vehicle guarantees that partners receive the most current and relevant information.

If you need help…

  • Monitoring and capturing my customers’ critical feedback, helping improve my product or purchasing processes
  • Managing the resources to consistently and cost effectively deliver on the promise to support my channel
  • Knowing about potential crisis situations to address them and avoid the associated risk
  • Resolving technical issues and getting partners to renew warranties or service contracts

MarketStar's Partner Support solutions encourage growth and fine-tunes your channel relationships by removing non-sales activities from your sales force. Our in-bound and out-bound technical, sales and logistics support personnel can fill gaps in your partner relationships so your channel can grow vertically, not just horizontally. These highly specialized resources defer process-intensive administrative tasks away from your sales force, increasing your partner productivity by improving utilization of partner tools, expanding technical support, and increasing partner education and program participation — all with a lower cost management model.

Clients engaged in Partner Support use a combination of the following solutions:

Broad Channel Management - Fortify and extend your channel by engaging and cultivating partners who are not named accounts
Top Tier Engagement - Give your top-tier partnerships the proactive, customized and personalized one-to-one service
Alliance Advocacy - Find and develop partners who develop products and services to fit your software, hardware or platform

Channel Support Case Study Download

Learn how HP is extending their channel presence to promote growth

 
 
 
MarketStar Can
  • Reduce repetitive tasks with a lower-cost management model
  • Customize technical and sales support efforts that leverage inbound and outbound communication processes
  • Provide educators and marketing specialists who will provide technical sales training and develop initiative-based business plans to drive results
  • Deploy an integrated communication vehicle to guarantee that partners receive the most current and relevant information
  • Identify opportunities for up-selling, cross-selling and gaining increased share-of-spend with individual partners