Demand Generation
Up to 40 percent of a company’s marketing budget is spent on generating new leads. Unfortunately, most companies admit their results are often focused on quantity rather than quality.
MarketStar's Demand Generation program is designed to augment your Sales & Marketing Outsourcing solutions by connecting you with decision makers to generate quality leads. Our program is unlike traditional demand generation campaigns: we define the ROI potential upfront and then use a customized database to define targets. We then develop a creative multi-touch marketing campaign with a follow-up cultivation element to capture additional leads. Throughout the program, you receive updates on progress, quantity and quality of leads and suggestions for improvements to current and future campaigns.
The steps of the program are:
- A Marketing Audit to research messaging and estimate program ROI
- Campaign Development to define contact list and develop creative content
- Campaign Execution to deliver top leads
- Lead Cultivation to nurture and convert additional leads
Please see the presentation for additional details - Download
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