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LG announces Optimus UI for Ice Cream Sandwich devices
Wed. May 16, 2012 09:25 PM
LG on Wednesday announced a new user-interface skin for its Android-powered devices running Ice Cream Sandwich. The South Korean company’s Optimus UI 3.0 is s…Read More
On Call Virtual Brand Coverage and Advocacy

Extend Your Brand Coverage
with Limited Overhead

Extend your retail brand coverage into remote territories or expand brand coverage within current markets to accelerate incremental sales growth. Inbound and outbound resources interact with retail partners, supporting campaigns and marketing initiatives.

Support Your Partners On Demand

The way media is consumed has evolved over time and will continue to change. Technology has made it possible for information and support to be served immediately on demand. However, most retailers and manufacturers find it challenging to keep up with and implement new technology in their ongoing quest to provide support to their partners.

If you need help...

  • Providing support to smaller markets.
  • Improving my support methods.
  • Expanding my retail sales support without a major marketing investment.
  • Finding value in quickly polling the market for immediate feedback and trends.
  • Delivering valuable on-demand support to my retail partners in a format (live video, phone, e-mail, chat, text, etc.) that is convenient for them.

MarketStar’s OnCall brand coverage increases your ability to connect with more retailers and consumers without increasing your headcount. We use inbound and outbound resources to deliver interactive, on-demand support using the latest messaging platforms and technology. Your customers will have the support they need at their fingertips, with the level of service they’ve come to expect.

MarketStar can…

  • Leverage the latest messaging platforms and technology to support your partners on demand.
  • Supply an expert support team that will help you expand your market reach.
  • Gather immediate feedback from your partners to identify relevant trends.

Brand Coverage Case Study

Successful virtual
support augments
field marketing activities

RIM was experiencing rapid growth in the retail channel and needed dealer support resources to augment its field marketing team. MarketStar deployed a team of “virtual” field representatives to manage a sales support hotline and interact with retail employees through phone, e-mail and chat. This blended support model optimizes retail associate interaction with the BlackBerry brand. The team has expanded to include dedicated resources that manage specific retail locations within a defined territory.



 
 
 

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