Qualify, Score and Nurture Sales-Ready Leads with Lead Management

All buyers pass through the same decision points when making a purchase. We track the disposition of your leads in relation to the buying cycle and use an intelligent scoring system that triggers alerts as leads mature into sales readiness. As a result of this disciplined approach, your funnel actively moves prospects toward final purchase, while you incubate and mature a growing list of future buyers.

Optimizing Your Pipeline

Sales personnel rely on a robust pipeline to manage leads and meet aggressive objectives. Unfortunately, without a formal lead management process, teams may spend valuable time sifting through databases to find leads rather than interacting with prospects face-to-face.

MarketStar's Lead Management program provides a cost-effective way to offload lead generation so your sales teams can close opportunities. By qualifying, incubating and appropriately distributing leads, MarketStar can deliver a robust sales pipeline that is rich with prospects ready to purchase. Once the initial sales cycle is complete, we follow up with customers to identify satisfaction and potential sales inhibitors for further growth and planning.

If you need help...

• Filtering through cold leads to reduce guessing on where to focus your team’s efforts.
• Prioritizing tasks by scoring leads based on website activity, content consumption and business fit.
• Tracking marketing assets and how leads are consuming them.
• Identifying when leads are close to making a purchase decision.

MarketStar can…

• Identify what leads are most qualified and should be targeted first.
• Analyze and score leads based on their interaction and fit with your business.
• Track and assess the effectiveness of your marketing assets.
• Monitor the progress of your leads, their disposition in the buying cycle, and alert you to take action.

MarketStar's eight-step lead management process enables you to focus the efforts of your sales team on critical leads that have the greatest potential for return. Our proven method of identifying viable leads, through their activity and content consumption, eliminates the need for guessing whom you should target next. We can help build your sales funnel by filling it with highly qualified leads.

Generate

Balancing volume with value, we generate sales leads according to your specific requirements.

Collect

We aggregate lead information from multiple sources, then scrub and store them in a secure, web-enabled database, providing instant access to all leads.

Qualify

Because leads are not created equal, MarketStar qualifies your prospect's budget and purchasing intentions to create a productive sales tunnel.

Nurture

Leads with long-term purchasing intentions are "nurtured" through timely contact and follow-up, ensuring that your solution is available at the right time.

Distribute

Leads with immediate purchasing intentions are distributed to your sales force or channel partners for immediate contact.

Track

Leads are tracked from the moment they are generated, ensuring that important opportunities do not fall through the cracks.

Sell

We augment your existing sales force, providing professional sales representatives who can sell and close complex solutions.

Follow up

We assess customer satisfaction levels and ask for referrals to keep customers while developing new leads.