MarketStar is a pioneer in outsourced sales and marketing services. Since 1988, we've supported the vision and promoted the success of hundreds of companies, large and small, all across the globe. We provide fully-integrated services to over 60 countries around the world, and with a host of regional and local offices, partnering with us mitigates the risks and reduces the costs of operating internationally. MarketStar is able to provide a single management platform — both home and abroad.
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A dedicated MarketStar HTC Brand Advocate visits a corporate T-Mobile store in preparation for a new product launch. She spends time talking with the store manager about sales for the device, and gathers some feedback for HTC. Then she schedules a side-by-side demo day with the store manager for the product launch.
HTC and MarketStar's collaborative relationship allow for very effective field support. It was the most anticipated new Android phone to hit the market in 2012 and the manufacturer knew it was critical to make big impact with their key carrier. MarketStar built a strategic coverage model to maximize store traffic in all major US markets and deployed highly-trained brand advocates and promoters to stores, driving sales, generating product buzz and brand awareness.
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DIRECT
A Schneider Electric sales rep receives an automated email notifying her of a cold lead that was nurtured to a sales-ready stage. The tool also provided her with transparency into the lead's activity on the website, showing 22 different page views. The lead also downloaded several brochures and whitepapers about cooling, allowing her to engage in a personalized sales-conversation with this "hot" lead.
MarketStar's proprietary lead management and nurturing methodology ensures that leads distributed to sales representatives are ready for sales conversations via transparency into the interests and activities of each lead. MarketStar has nurtured more than 45,000 leads for Schneider Electric and has uncovered more than $3 million in revenue from cold lists.
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PARTNER
A local ISV is on the phone with a MarketStar ISR discussing the latest SDK for the newest processor chip. MarketStar has been actively extending the reach of the world's largest chip manufacturer to its base of ISV partners to increase software enablement and optimization for its latest hardware platform.
MarketStar has expanded this chip manufacturer's reach internationally to engage more than 6,000 ISVs in 23 different countries. Overall, MarketStar has a reach of more than 15,000 ISV's all across the globe. Learn More About MarketStar's Alliance Advocacy Solution
PARTNER
A small, unmanaged HP reseller has been identified as a strategic partner that could deliver, if given the right development tools and training. A Partner Business Manager with MarketStar's channel sales team based in Kuala Lumpur, Malaysia is creating a training plan to align the reseller with the appropriate product mix, as well as beginning some business planning to help the partner grow and move up through HP's tier of APJ partners.
MarketStar manages more than 6,000 partners in Asia, and more than 18,000 worldwide for HP. Hewlett Packard has been with MarketStar for 15 years. MarketStar's impact on HP reaches across all major business units with billions in annual worldwide channel quota for HP.
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A dedicated MarketStar Small-Medium Business (SMB) consultant representing a leading enterprise handset client is setting up a temporary display inside a wireless carrier store. She is preparing for a demo-day event, after which she will conduct a formal training for all the carrier store employees.
This client maintains a dedicated MarketStar retail team covering a variety of countries in Asia and Latin America, providing Assisted Sales, Brand Advocacy, demo days and formal trainings.
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DIRECT
A MarketStar Sales Professional representing Cisco contacts a commercial account in Singapore to uncover needs and provide technical expertise for business phone systems. This activity extends the reach of Cisco's internal field sales team while mirroring and driving Cisco's culture in the workplace.
MarketStar has the expertise and tools to broaden a company's reach while driving revenue by deploying more than 1,500 dedicated outsourced sales experts that drive a combined $6 billion in annual revenue for our clients, at an average cost of sales that is steadily less than 7%.
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Direct
A MarketStar inside sales rep calls a lead that was generated by Verizon Wireless' Business – Mobile Office Solutions division. The task is to qualify the lead and gain a decision maker commitment for a visit by a Verizon Wireless field sales rep that will close the deal. These leads close 35% faster on average than others generated in-house.
Companies spend a considerable amount on generating leads but end up wasting valuable time combing through all of them to find those that are actually interested. MarketStar does the research, establishes qualification criteria and identifies those leads that are truly intending to buy from you.
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DIRECT
The CIO for a small Brazilian bank recently attended an industry event where her contact information was captured at the Acronis booth. She was looking to upgrade her company’s backup, disaster recovery and data protection system, and Acronis was one of several companies that had a software suite that could fit her needs.
After a qualifying call from MarketStar the following week, her contact information was turned over to a MarketStar inside sales representative. This rep specializes in SMB sales for Acronis, so the small bank chain fit perfectly into his account expertise. The CIO was educated on the appropriate Acronis solution and the MarketStar rep closed the deal within 45 days of first contact.
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The Director of Sales Execution at Whirlpool’s World Headquarters delivers a MarketStar presentation on retail strategy to stakeholders in other departments. Alongside a MarketStar Data Specialist, he explains the results of recent Mystery Shopping at a global big box retailer. Consumer feedback and sentiment in measured and strategic recommendations are taken into consideration by various departments in Whirlpool Corporation.
Whirlpool has maintained a blended corporate and MarketStar field team since 1998. The program has expanded to include periodic research projects that guide Whirlpool’s efforts at retail, as well as a team of Market Analysts who gather information obtained from the field.
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PARTNER
VMware product teams pool marketing funds to incentivize some of their partners to move a specific virtualization product. A tier-two partner in Modesto is one of the targeted partners asked to select their "Top Dogg" sales people and enter them into the contest. MarketStar provides specific training for the product to be targeted in campaign and manage a campaign portal to track the results of appointments made, pipeline created and deals won by the "Top Doggs."
The Top Dogg program ran with only 23 participating strategic partners. The partner vs. partner campaign created more than $1M in pipeline for the VMware partners and closed more than $500,000 in new deals in one quarter.
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