Channel Partner Management

Every company with a channel focus has its own sales strategy, but they all have one goal—growing market share. Unfortunately, many of these companies focus significant time, resources and people on the top-tier partners to grow their business, but often choose not to sell through second and third tier partners. As a result, many valuable partners are not engaged and market share growth becomes a pipedream.

As the pioneer of channel partner management solutions, MarketStar understands how to engage the channel to accelerate incremental sales growth for all tiers.  MarketStar’s Channel Partner Management program uses an inside/outside coverage model and trained sales professionals to proactively engage newly-recruited and existing business partners to accelerate sales growth. With state-of-the-art call center technology and field-deployed sales specialists across the globe, MarketStar can provide scalable sales management for all types of businesses—SMB, mid-market and enterprise. Furthermore, MarketStar’s performance-based compensation model and proven sales methodology help share risk and increase sales productivity. Once the program is fully operational, MarketStar continuously measures, tracks and forecasts each element to provide improvement recommendations.

Over the last 18 years, MarketStar has deployed sales teams covering the following types of client accounts:

• Transitioning accounts
• Joint accounts that are overlaid on client-badged sales teams
• Strategic accounts
• Tier 2 and tier 3 accounts
• The entire account base

For information about MarketStar’s Direct Sales Management program, click here.

Case Studies: 

Case Study: Computer Chip Manufacturer - “Channel Partner Management - Engaging Partners to Accelerate Sales Growth”
Case Study: HP - “Channel Partner Management - Engaging SMB Partners to Accelerate Sales Growth”