White Papers

Global Expansion with Local Execution
Download PDF
Extract: For companies wanting to traverse the waters of global expansion, a partnership with an outsourcing company experienced in global execution with an existing infrastructure can enable global reach with local ease.

Key Reasons to Outsource for Growth in a Declining Economy
Download PDF
Extract: With the effects of the current economic downturn spurring companies to cut expenses on a broad scale, the notion of moving sales efforts to an outsourced model may not be the first instinctual solution. However, especially during times of economic tightening, outsourcing simultaneously addresses both primary fiscal concerns: cutting costs and generating new revenue.

Selecting the Right Channel Partners
Download PDF
Extract: Technology end-user purchasing behavior has changed from "one-stop shopping" to selecting different outlets for products and implementation services. The indirect channel has responded by fragmenting into an array of firms that cover the full spectrum of business models, from fulfillment to implementation. Unfortunately, few manufacturers have adapted to—or are even aware of—the new channel landscape.

Navigating the Sea of Silver: Creating Digital Imaging Sell-Through at Retail
Download PDF
Extract: Why do consumers buy one Digital Imaging product over another? How do consumers make decisions about which product to buy, and how can savvy manufacturers control purchasing decisions with greater precision? This white paper helps Digital Imaging companies understand these issues by identifying how customers are purchasing. It also suggests marketing activities that can be implemented to positively influence the decision making process.

Sales and Marketing Outsourcing for Savings and Growth
Download PDF
Extract: In Sales and Marketing, economies of scale have propelled outsourcing far beyond its roots in call centers and trade show management. Today, companies outsource services ranging from evaluating incentive programs to running worldwide sales organizations.

Retail Sales Associate Mobile Phone Study
Download PDF
Extract: Fierce competition among wireless handset manufacturers has never been greater. When considering strategies to capture customer mindshare, manufacturers must consider tactics that control the retail sales environment. Understanding this environment and what influences store associates is critical to owning the sales floor and customer experience.