eBooks | White Papers

Why Outsourcing? An Introductory Guide to Leveraging Strategic Partners
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Extract: While most outsourcing programs are launched to cut costs, they’re sustained by driving incremental revenue combined with quantitative improvements in efficiency, agility, customer satisfaction. Outsourcing sales and marketing requires a few special techniques, and like any business venture, there are risks to be managed. With the information in this guide and an experienced partner, you can quickly draw on specialized resources for operations you choose to outsource, and concentrate your company’s own resources on delivering its core value more effectively to more customers.

Lead Nurturing - The Intergalactic Partnership
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Extract: While they may be working toward the same larger goal—ruling the revenue universe—Sales and Marketing teams are often worlds apart when it comes to strategy, approach and direction. At times it seems they don’t even speak the same language...Many companies believe that leads can be turned into sales-ready opportunities through canned e-mails or other one-size-fits-all solutions. However, as your customers are faced with more and more choices,each contact you make with a lead has the potential to push them further into your funnel—or to eject them into outer space, perhaps permanently.It’s essential that your communications occur in the right place, at the right time, with the right people, and are filled with targeted and valuable content.

Global Expansion with Local Execution
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Extract: For companies wanting to traverse the waters of global expansion, a partnership with an outsourcing company experienced in global execution with an existing infrastructure can enable global reach with local ease.

Key Reasons to Outsource for Growth in a Declining Economy
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Extract: With the effects of the current economic downturn spurring companies to cut expenses on a broad scale, the notion of moving sales efforts to an outsourced model may not be the first instinctual solution. However, especially during times of economic tightening, outsourcing simultaneously addresses both primary fiscal concerns: cutting costs and generating new revenue.

Selecting the Right Channel Partners
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Extract: Technology end-user purchasing behavior has changed from "one-stop shopping" to selecting different outlets for products and implementation services. The indirect channel has responded by fragmenting into an array of firms that cover the full spectrum of business models, from fulfillment to implementation. Unfortunately, few manufacturers have adapted to—or are even aware of—the new channel landscape.

Navigating the Sea of Silver: Creating Digital Imaging Sell-Through at Retail
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Extract: Why do consumers buy one Digital Imaging product over another? How do consumers make decisions about which product to buy, and how can savvy manufacturers control purchasing decisions with greater precision? This white paper helps Digital Imaging companies understand these issues by identifying how customers are purchasing. It also suggests marketing activities that can be implemented to positively influence the decision making process.

Retail Sales Associate Mobile Phone Study
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Extract: Fierce competition among wireless handset manufacturers has never been greater. When considering strategies to capture customer mindshare, manufacturers must consider tactics that control the retail sales environment. Understanding this environment and what influences store associates is critical to owning the sales floor and customer experience.