7 Execution Moves to Turn Sales Strategy into Predictable Growth
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The Real Difference Between Scaling and Stalling Sales tools dont drive growth. Execution does.
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7 Execution Moves to Turn Sales Strategy into Predictable Growth
Procurement in 2025: Why Even Great Teams Are Hitting Bottlenecks—And How to Fix Them
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The Procurement Function Is Evolving—And the Stakes Are Rising More vendors. More compliance...
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Rethink the Sales Engine: Scaling Advertiser Revenue with Less Complexity
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In the hyper-competitive world of AdTech, the race to capture advertiser revenue isn’t just a...
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The AdTech Bottleneck: What’s Slowing Growth (And How to Break Through)
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The Great Divide: AdTech Expectations vs. Reality Advertiser churn is climbing. Campaigns are...
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AI in Tech Sales: Hype, Reality, and What Comes Next
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Artificial Intelligence (AI) has officially moved past the buzzword phase in sales. Across the EMEA...
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Account-Based Marketing Is Authentically Better Messaging
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If you’re in Marketing—and you’ve been paying attention—you’ll have heard of Account-Based...
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Why Marketers Should Fall in Love with Content Marketing
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In today's digital age, content marketing has become a vital tool for marketers. It's not just...
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Are You Ready to Harness the Power of Disruptive Outsourcing?
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Key Insights Perhaps a decade ago, organizations would typically use outsourcing to improve...
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Global Outsourcing: The Rise, Business Impact, and Future Trends
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Key Insights The world is going digital. And outsourcing solutions are no longer just a quick fix...
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Here’s How You Can Future-Proof Your Sales Team with MarketStar
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Key Takeaways Building a strong sales process can help your team convert leads into paying...
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How to Build a Successful Customer-Centric Culture
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The term ‘customer-centric culture’ might feel self-explanatory. While it does entail that you put...
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How to Overcome the 5 Biggest B2B Lead Generation Challenges
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Key Insights The more leads your venture generates, the better its business growth will be.
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Leveraging the Power of AI in Sales: Featuring Nytro
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Key Takeaways Businesses can successfully slash their sales expenditures by switching to AI based...
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The Importance of Psychological Safety & Associated Behaviors
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Key Takeaways Psychological safety contributes to an inclusive and diverse workplace A...
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6 Proven Techniques to Turn Customers into Brand Advocates
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Key Takeaways When businesses think of growth, they usually think about reaching out to more people...
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MarTech 101 – Fundamentals, Importance, & Best Practices for a Winning MarTech Strategy
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Key Takeaways From content and marketing to promotion and buyer journey, MarTech provides deep...
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5 Techniques to Scale the Success Ladder with RevOps | Part 1
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Key Takeaways In recent times, we have seen a shift in how companies think about revenue. According...
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8 Tech Sales Outsourcing Myths to Leave Behind in 2024
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Introduction The tech sales industry thrives on growth and innovation, but achieving these goals...
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6 Incredible Hacks to Uncover & Address Customer Pain Points
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Key Takeaways One of the most effective ways to build brand credibility is to craft long-term...
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5 Actionable Tips on How to Generate Leads for Your Sales Team
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Key Takeaways For your business to scale quickly and increase revenue, you must learn how to...
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Everything You Need to Know About Outsourced Sales Leadership
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Key Takeaways Outsourcing sales leadership allows businesses to welcome positive sales prospects,...
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On-Demand Delivery Services: 6 Key Steps to Customer Obsession
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Key Insights In today’s competitive world, customers expect immediate, transparent, and accurate...
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The Need for Data Accuracy for Sales and Marketing Success
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Key Takeaways Data is the single most valuable resource that a business can utilize to make better...
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The Importance of Choosing Pipeline Management Over Forecasting Explained
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Key Takeaways Pipeline management and sales forecasting are often confused – they’re closely...
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RevUp Your RevOps: Navigating Trends and Best Practices
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Introduction Have you heard the term "RevOps" floating around and wondered what it's all about?...
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The RevOps Advantage: A 4-Step Guide to Elevate CX and Amplify Revenue Growth
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Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
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7 Best Practices to Boost Your Channel Partner Relationships
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Partner Channel: A Real Game-Changer Partner Channel has become a must-have tool in any company's...
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Sales-As-A-Service: Outsourcing the Entire Sales Funnel for 360-Degree Growth
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The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
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Mastering SEO for B2B Tech: Maximizing Online Presence and Visibility for SMBs
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5.06 billion That’s how many people use search engines worldwide, adding up to around 98% of...
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Build Lasting Partnerships: The Power of Effective Channel Partner Management
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The Changing Landscape: The Age of the Partner With the constant ongoing shifts in the B2B world,...
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Creating Growth in 2024: 4 Smart Ways to Boost Sales by Riding the Wave of Emerging Trends
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The B2B landscape is undergoing a profound transformation. Gone are the days of siloed...
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5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
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Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
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Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
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Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
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Insights into the Transformative Landscape of the 2024 Partner Channel
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Introduction Picture this: the business world, a bustling marketplace where every player is on a...
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Elements of a Successful Video Marketing Plan
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A Forbes survey on corporate executives and video usage revealed that 75% of all executives claimed...
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Support Organic Search with Paid Search Campaigns for Incremental Traffic to Website
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Who wouldn’t want to be in the top three results of search engines and attract organic traffic in...
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Maximizing Event ROI by Optimizing Technology
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Event marketing is a tried and tested method for marketers to build brands, promote products,...
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7 Easy-To-Use Technology Solutions to Include in Your Sales Stack
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Key Takeaways The technology and tools you use in your sales stack can directly impact your sales...
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Overcoming the 8 Challenges of On-Demand Delivery Services
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Key Insights On-demand delivery services are slowly becoming a part of everyday life, with half the...
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Importance Of Diversification and Personalization in Sales Pipeline Management
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Key Points Diversification and personalization are critical to sales pipeline management because...
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Ignite Collaborative Growth with Partner Channels: Key Insights for Success
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The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
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5 Effective Strategies for Leading a Sales Team During a Recession
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Key Takeaways According to Investopedia, markets tend to go south every seven years Invest in...
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5 Key Marketing Strategies to Drive Sales Pipeline in a Recession
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Key Takeaways Over 90% of CFOs believe an economic crisis is inevitable, with around 35% predicting...
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Personalized CX (Customer Experience): 5 Ways to Do it Right
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Key Insights Gone are the days when adding a person’s first name into a generic email promotion...
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6 Highly Successful Tips for Selling Cloud-Based Solutions
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Key Insights While many organizations have transitioned from hardware-based data storage systems to...
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7 Highly Effective Customer Success Strategies to Transform Customer Experience
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Key Insights Customer experience has become the top priority for businesses and the reason is...
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10 Key Sales Trends to Watch Out for in 2023
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Key Takeaways 2022-23 marks the transition to a post-COVID situation powered by artificial...
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Scaling Your Business During a Recession with the Right Growth Strategy
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Key Takeaways Some businesses not only survive recessions but grow during unfavourable times....
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5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023
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Key Takeaways AdTech and MarTech companies need to implement several business growth strategies in...
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Leads vs Contacts: Know Who's Who in Your Sales Pipeline
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The way we sell today is being shaped by the evolving customer journey, technological advancements,...
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The Need for Knowledgeable Salespeople with a Growth Mindset
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Key Takeaways Research has proved that influence is the foundation of selling. It is what inspires...
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Uncover the Maturity Level of Your Digital Advertising Operation
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In the world of digital advertising, achieving sustainable and profitable growth requires a...
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Reap The Rewards of Ecommerce Outsourcing with MarketStar’s Customized Solutions
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Key Points Inefficient Ecommerce operations can lead to higher costs, reduced profitability, and...
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Selling in the Era of AI
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Introduction There is no doubt that the rise of AI tools in sales has the potential to...
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Keys to Creating A Great Inside Sales Team
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The B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and...
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Unlocking Profitable Growth: The Power of Outsourcing in Scaling Your Business
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Growth is a positive thing. Whether it’s financial or personal, growth means progress. When we talk...
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Significant Success Secrets For Bulk SMS Marketing
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With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has...
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5 Biggest Digital Advertising Trends to Watch Out for in 2023
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Key Takeaways Businesses can promote advertising through numerous online channels like social media...
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AdTech 101 – Is Your Strategy Where it Needs To Be?
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AdTech is a broad term that references various solutions to help target, deliver, track, and...
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What Would Happen if you Outsourced Inside Sales?
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You’re probably familiar with the concept of companies outsourcing their IT, human resources, and...
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Choosing the Right Sales Tools for Your Business in 2023
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Key Takeaways Leveraging the latest sales tools can help streamline your sales processes, enhance...
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In-House Sales Teams vs. Outsourced Sales Teams: It’s All About ROI, and Not Just Financial Investment
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See the Buy vs. Build ROI infographic summary here Despite rapid market changes, looming economic...
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5 Critical Concepts for Engaging the Partner Channel
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Engaging the partner channel isn’t as easy as it once was. Partners are more diverse and...
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Standing with the People of Ukraine by Providing Winter Aid & Results
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The ongoing war in Ukraine caused by the Russian acts of aggression has made the devastating...
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Field Sales is Transforming to Inside Sales in Industries Around the World - The time is NOW!
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Transformation is not the easiest task for large businesses. It has been said by MANY enterprise...
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How to Use Content to Navigate Complex Product Sales Situations
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Content is an essential component of B2B selling. This is especially true for companies that sell...
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How Chatbots are Revolutionizing Customer Care
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Talking to a customer service executive can be a time-consuming and frustrating experience that...
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B2B Strategies to Build Resilience During an Economic Downturn
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Key Takeaways According to a CNBC survey, top CFOs predict that a recession will hit in the first...
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Outsourcing Sales Operations (7 Important Benefits Discussed)
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Key Takeaways: We’ve often heard the term outsourced sales floating around in multiple meetings...
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Captivate, Connect, and Convert with The Power of Compelling Storytelling
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Have you ever noticed how a good story can capture anyone's attention, no matter who they are or...
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5 Effective Ways to Level Up Your Sales Coaching Program with AI
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Key Takeaways: The shift from the traditional offices to the work-from-home (WFH) setup poses an...
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Understand Thy Customer
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Content marketing is the perfect demand generation platform, allowing you to nurture leads, enhance...
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The Future of Adtech: Turning Challenges into Golden Opportunities
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Key Takeaways Ad ops was quite straightforward in the pre-digital days, with media companies...
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Before you Outsource a Sales Team
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An influx of sales outsourcing companies in recent years is a sign that many organizations take...
Learn More![How to Find High-Quality Leads [The AdTech Guide]](https://www.marketstar.com/hubfs/%282%29%20How%20to%20Find%20High%20Quality%20Leads.jpg)
How to Find High-Quality Leads [The AdTech Guide]
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Key Takeaways AdTech allows advertisers to plan, manage, and optimize their campaigns...
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How to Classify Churn in Your Customer Success Program
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Churn is inevitable in every customer-centric business – be it a darling of Silicon Valley or a...
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6 Best Practices Discussed to Build a Robust Sales Pipeline
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Key Takeaways: Dropping dead leads and prioritizing high-value and sales-ready ones can help you...
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Sales Training in the Post-COVID Era: The Do’s & Don’ts of Just-In-Time Learning
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Key Takeaways The COVID-19 pandemic has forced B2B sales organizations to reinvent themselves at an...
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Why is Your Sales Team Not Performing?
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As you're coming to the end of Q4 and have more and more reports coming your way, a realization of...
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Customer Success: 2 Key Metrics to Track & Measure Success
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Key Takeaways: If there is one SaaS metric you should monitor carefully, then it is your churn...
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Mobile-First CX Strategy (5 Exciting Trends to Look Out For)
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Key Insights As the future grows digital, the smartphone is increasingly becoming the device of...
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5 Points to Consider When Outsourcing Customer Success
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Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
Learn More![Prospect Journey Mapping – The Key to Driving Pipeline Velocity [Free Worksheet Included]](https://www.marketstar.com/hubfs/%284%29%20Prospect%20Journey%20Mapping.jpg)
Prospect Journey Mapping – The Key to Driving Pipeline Velocity [Free Worksheet Included
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Key Takeaways: To gain loyal and long-term customers, you need to design a journey map that...
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Recession Guide for CS Leaders: How to Retain Customers During a Downturn
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Key Takeaways Brands must implement a seamless buying experience to make their customers come back,...
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7 Effective Hacks to Increase Sales with Existing Customers
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Key Insights In today’s competitive marketplace, companies give much importance to finding,...
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5 Actionable Tips to Easily Onboard & Retain New Users
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Key Takeaways It is no secret that the COVID-19 pandemic has changed the way we do business,...
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7 Key Steps to Build a Solid Sales Operations Structure
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Key Takeaways Sales operations are a critical component of any top-performing sales organization,...
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The Future of AdTech & MarTech Amidst the Upcoming Recession
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Key Takeaways Both AdTech and MarTech industries are all set to grow rapidly in the years to come...
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From Handoff to Hand-in-Hand: 5 Key Strategies for Effective Sales & Support Collaboration
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Key Takeaways Despite the apparent differences in job descriptions between sales and support teams,...
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Customer Onboarding Best Practices: 5 Easy to Execute Steps
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Key Insights Customers expect a good experience when they pay for a product or service. This makes...
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Closing the Customer Experience Gap: 5 Lessons for the Fashion & Retail Industry
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Key Insights The fashion industry is under enormous pressure to provide better shopping...
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7 Key Steps to Become a Customer-Obsessed Brand
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B2B businesses should have instant access to the data of every customer and transaction. It’s...
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14 Outsourcing Myths Busted- is Outsourcing What You Think it is?
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A "new normal" world with what appears to be a global recession on the horizon, increased cost of...
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The Benefits of Outsourcing During a Looming Economic Recession
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These are interesting times. The global economy is facing the possibility of a recession, and...
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Recession-Proof Your B2B Business with These 7 Effective Sales Growth Strategies
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Key Takeaways: The risk of recession is slowly but surely rising as global turbulence continues....
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7 Major Customer Success Lessons for a Post-Covid World
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Key Insights Customer support and expectations in 2022 will leave little room for error.
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Digital Media is Your Power Tool in the Online World
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As of 2022, 92% of the United States' total population has internet access. That translates to over...
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4 Must Have Tools to Manage Your Sales Pipeline Efficiently
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Key Takeaways: Effective sales pipeline management can help you organize your sales process...
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Let Outsourced Sales Skyrocket and Drive Your Revenue
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Sales as a Service is growing in popularity year by year with an increasing number of executives...
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5 Dominating Telemarketing Trends to Lookout for in 2022
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Key Insights Like all areas of business, telemarketing has undergone rapid changes in the aftermath...
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Hello Buyer Persona, It's Nice to Meet You
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Back in the late 90s, an American software designer, Alan Cooper, developed a concept that changed...
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5 Practical Reasons to Outsource Your Sales in 2022
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Key Insights It is tempting to do everything in-house. The more you can do in-house, the less you...
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Best Practices to Transform Your Customer Onboarding Program
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Key Insights Your customer onboarding strategy is probably the most important stage of the customer...
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The Future of Customer Success: Top 5 Trends to Lookout For in 2022
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Key Takeaways In the dynamic marketplace that we are in today, building long-lasting relationships...
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Selling AdTech Solutions: 5 Key Steps to Success
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Key Insights In the past few years, the methods of delivering adtech solutions have dynamically...
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Everything You Should Know About Outsourcing Your Customer Success Program
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A Customer Success program is an essential part of modern business, especially for technology...
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Customer Success vs. Sales Teams and Why You Need Both
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As business solutions grow increasingly complex, some buyers require additional assistance to...
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Customer Success: 2 Key Metrics to Track & Measure Success
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Key Takeaways If there is one SaaS metric you should monitor carefully, then it is your churn rate....
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5 RevOps Trends to Watch out for Business Success in 2022
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Key Insights The buzz around RevOps continues to build, with companies adding new roles at a record...
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Outsourced Sales-as-a-Service: 3 Ways to Boost Sales in 2022
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Key Takeaways The market for sales-as-a-service continues to grow across the globe with major...
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A Guide to Social Selling - LinkedIn
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Social selling is one of the most overlooked strategies in B2B selling. Many sales reps consider...
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Why Customer Retention is Important for Success
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Our journey starts in the midst of a company wondering why they can't keep customers using their...
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5 Points to Consider When Outsourcing Customer Success
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Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
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Overcoming the 6 Challenges of Subscription-Based Businesses
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Key Insights Over the past few years, industries everywhere have begun using a subscription-based...
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Opening the Doors to Success: 5 Key Benefits of Remote Outsourcing Discussed
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Key Insights In order to bounce back from the disruptions caused by the pandemic, organizations...
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Customer Obsession: 6 Key Steps to Success in AdTech
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Key Insights With consumers spending more time online, we see an increase in expectations for a...
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Transform with These 3 Proven Direct Sales Tactics
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Direct sales have been a staple of business. They offer your business a strategy to sell...
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The Top 5 Mistakes of Enterprise Sales (and How to Avoid Them)
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Nobody ever said enterprise sales was easy. Enterprise tech sales is one of the toughest types of...
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6 Ways to Improve Your Closing Rate for Enterprise Sales
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One universal truth of enterprise sales is that deals take time to close. Enterprise applications...
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How to Optimize Your Enterprise Sales Strategy for the Future
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There is a lot about enterprise sales that has changed, especially since the pandemic. Buyers have...
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5 Benefits of Mastering SaaS-based B2B Sales in 2022
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Key Takeaways: In the midst of a rapidly changing business environment, Software as a Service...
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Customer Success or Sales – Who Owns Renewals & Upsells
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Key Takeaways: While it is easy to think that they work in silos, both the customer success and...
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Authenticity & Vulnerability – The Dating World of Sales
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This past year, we have all been rubbed a little raw. Expectations have been changed and what’s...
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Customer Success Simplified - From Experience
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When I first got started in Customer Success (CS), I was over a large US-based organization where...
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5 Key Benefits of Outsourced Sales in a Post-Covid-19 World
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Key Insights 2020 emerged as one of the most challenging years in recent years. With catastrophic...
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7 Proven SMB Sales Techniques for Your Business
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Key Insights: Many businesses choose to ignore small- and medium-sized businesses (SMBs), setting...
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The Secret Recipe for Perfect Sales Enablement
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Sales enablement is the process of supporting your organization’s sales team with the information...
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Using Gamification to Drive Customer Engagement
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Prosthetic patients at the Hospital das Clinicas in São Paulo, Brazil, are receiving a new form of...
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Decoding Buyer Behavior: Key Strategies for Success
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These days, knowing your prospects is more crucial than ever. It's not just about understanding...
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Taking Your Sales Operations from Reactive to Proactive
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Establishing a proactive sales operations approach is necessary if you want to gain more business...
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6 Killer Strategies to Reduce Your Churn Rate
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Key Insights There is not a single business in the world that can say that they haven’t lost a...
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The Role of Automation in Managing Partner Networks
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“The biggest sources of opportunity are collaboration and partnership. And today, with digital...
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3 Smart Ways to Build the Perfect RevOps Tech Stack
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Key Takeaways Implementing RevOps to unify and streamline your GTM operations can have numerous...
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Sales Enablement Metrics You Should be Measuring
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The underlying purpose of sales enablement is, essentially, to improve sales outcomes. While this...
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Challenging Pareto through Customer Success
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Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by...
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Putting AI to Work in Sales Coaching
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In large organizations with teams spread across time zones, coaching is a problem of scale. The...
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5 Compelling Reasons Why Investing in Customer Success Will Give You Maximum Returns
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For your business to grow, it is vital that you have a good product and a good sales and marketing...
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Sales Training in the Post-COVID Era: The Do’s & Don’ts of Just-In-Time Learning
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Key Takeaways: The COVID-19 pandemic has forced B2B sales organizations to reinvent themselves at...
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5 Sales Strategies That Leverage Cloud Solutions
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There is no doubt that the COVID-19 pandemic has permanently changed the way we do business,...
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Expanding Your Cloud Sales Strategy
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Cloud services have become the foundation of enterprise computing. Migrating enterprise resources...
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The Importance of Design Thinking in Sales Post-Pandemic
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Key Takeaways Design thinking in sales prioritizes the needs and perspectives of customers,...
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The Ins and Outs of Customer Acquisition Cost
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When validating sales prospects, you want to make sure that pursuing a potential prospect will...
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Customer Success: In-House vs Outsourced
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Key Insights It is easy to fall into the mindset that customer success is only about keeping...
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Defining the Enterprise Sales Experience
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Every customer journey starts with your sales team. Stop. Please ask yourself if you are liking the...
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5 Common Mistakes to Avoid in Your Sales Operations
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Key Takeaways There’s no exception that sales organizations have their work cut out for themselves...
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4 Steps to Enabling Sales for Remote Selling
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Key Takeaways In response to the demands of physical distancing and work from home that came with...
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How Embracing Sales Enablement Boosts Sales Performance
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No sales rep succeeds on their own. Successful sales performance is the result of many factors. You...
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Customer Success 2.0: 6 Focus Areas to Build a Top-Notch Team
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Key Takeaways Customer Success teams are at the forefront of helping customers achieve their goals....
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3 Reasons MarketStar Knows How to Close SMB Sales
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The temptation for any B2B sales team is to hunt for whales. If you can land that one big deal, you...
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Why There is a Need for Customer Success
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The overall success of any sales and marketing initiative ultimately hinges on customer success....
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Enterprise Sales: How Big Are They, Really?
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When it comes to selling B2B technology, landing an enterprise deal is like grabbing the brass...
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The Rise of Sales Engineers: Here’s why they have Become so Coveted
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Selling complex technology requires special skills and technical expertise, but knowing how to sell...
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Effective Techniques for Closing Enterprise Sales Deals
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Selling technology is never easy, and when you are dealing with enterprise sales, there is nothing...
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The ABCs of Lead Qualification
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If you are in sales (or a movie buff), you have undoubtedly heard the phrase “ABC, always be...
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3 Don’t-Miss Steps to Successfully Harness Customer Success
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Ensuring customer success is at the heart of consultative selling isn’t just fluff. When you are...
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7 Ways to Close Your SMB Sales Deal in 30 Days or Fewer
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Every company wants a faster sales cycle. The challenge with selling technology is that selling...
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3 Future-Proof Rules for Legendary Enterprise Sales
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You know that selling B2B technology is hard, and selling B2B enterprise technology is even harder....
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3 Steps to Unlock your Chameleon Sales Abilities: Recognition, Adjustment, and Execution
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The best sales reps are like chameleons—adapting their sales pitch to resonate with the way a...
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Outsourcing Sales Continues to Rise: 3 Drivers of B2B Outsourcing
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Outsourcing continues to gain momentum as part of the B2B sales process, especially with the...
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After the (virtual) trade show: 3 tips for following up with leads
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Traditionally, trade shows have been a great way to increase market visibility and gather sales...
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4 SMB Sales Conversations to Have on Hand for Your Sales Team
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The nature of small- and medium-sized business (SMB) sales has changed, especially with the...
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The ROI Truth of Outsourced Sales
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Everyone wants to save money, but there are times when you need to invest more to get more in...
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Customer Success Requires a Smooth Post-Sales Transition
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Closing the deal is only the first step of a successful sale. Once the contract is signed, you have...
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7 Tips to Build a Successful Enterprise Sales Plan
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If you know anything about selling technology, then you know that enterprise sales are different...
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Why Customer Success Should Be Data-Driven
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You are being measured. How do you stack up? Are you proving your client’s return on investment...
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How to Increase Sales in a Virtual World
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The world of virtual business, including virtual selling, is here to stay. It’s an adjustment, but...
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Is Collaborative Partnering the Future of Outsourcing?
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Key Insights A PwC research indicates that many outsourcing deals collapse even before the contract...
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3 Best Practices of a Great Partner Enablement Program
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In today’s hyper-competitive marketplace, you can’t continue to grow your business if you decide to...
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Product Adoption Challenges and How to Solve Them
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You have just landed a new customer for your product - congratulations! The first step toward...
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Role of Voice of Customer (VoC) in Customer Experience
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Responding to a popular survey, liking an inspiring post or availing an irresistible offer– these...
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Why Marketing Needs to be Involved in Customer Success Strategy
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The roles of customer success and marketing are different, and yet interdependent. The former...
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5 Keys to Effective Customer Onboarding
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Most sales reps congratulate themselves on a job well done when customers sign on the dotted line,...
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Key Steps in Implementing a Robust Customer Service Training Program
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Great customer service pays. It leads to customer loyalty, increased profits, and a better brand...
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4 Effective Ways in Which Customer Success Helps Your Business Scale New Heights
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Key Insights The pandemic has led to trustworthiness becoming the top priority for customers...
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Choosing the Right B2B Live Video Streaming Platform
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In today's digital age, live streaming has become a game-changer for businesses. It's not just...
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How Event and Content Marketing Go Hand-In-Hand
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It’s no secret that event marketing is highly effective. The practice of engaging people...
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Is Your Sales Enablement Platform All that It Could be?
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Studies show that businesses that implement a sales enablement solution see an increase in their...
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Reducing Churn in a Subscription Economy
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Digital technology is evolving at a rapid pace. Business needs are in constant flux. And...
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How to Use Content to Establish Yourself as an Expert
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In a recent study commissioned by Content Marketing Institute and Marketing Profs, the greatest...
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How to Implement an Omnichannel Strategy in Your Contact Center
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Every business is scrambling to find a place in the customer’s mindspace. That’s because today’s...
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10 Essential Steps to Developing a Content Strategy for Enabling Sales
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As B2B buyer behavior evolves, the content demands on vendor organizations and sales teams continue...
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How to Create High-Value Sales Enablement Content
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There’s no questioning the critical role that content has to play in sales enablement. This is...
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4 Steps to Enabling Sales for Remote Selling
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In response to the demands of physical distancing and work from home that came with the onset of...
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Increasing Customer Lifetime Value Through Contact Centers
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The role of contact centers has evolved over the years, with the emphasis now on improving customer...
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Continuous Learning: A Modern Framework to Keep Your Reps in Top Performance
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Sales training is a multi-billion dollar industry. The global workplace training industry reached...
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Success with RevOps Roadmap: 5 Key Areas to Consider
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Key Takeaways Market conditions have grown infinitely more challenging for companies, making a...
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5 Highly Effective Ways to Uncover Your Customer Pain Points
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Key Insights No matter which industry you’re in, the issue of customer experience is likely your...
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5 Keys to Implementing an Omnichannel Customer Support Program
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The customer engagement landscape has transformed significantly over the past decade. Customers no...
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Delivering High-Performance Sales Training in a Virtual World
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Introduction As we slowly come to terms with the reality of living in a COVID-19 world, there is...
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Transitioning from On-Premises Software to SaaS: Key Challenges
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The traditional on-premises software distribution model is fast becoming a thing of the past. While...
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4 Ways AI Can Power Your ABM Efforts
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In a survey conducted by Demandbase, an Account-Based Marketing (ABM) company, as many as 80% of...
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Sales Motivation: Top Podcasts You Should Be Listening To
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Every sales professional needs a little sales motivation now and then. Successful selling is about...
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