In this interview, our host, Jessica Ly, sits down with Ryan McCurdy, Director of Demand Generation at Druva, as they discuss enhancing ABM strategies. Ryan emphasizes the importance of intent data, persona-based messaging, and tailoring content to decision-makers within target accounts. He also highlights how Druva leverages cutting-edge tech, enabling dynamic, personalized website experiences for buying teams.

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Ryan McCurdy: Insights on Persona & Account-Based Marketing
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