Close More Deals. Retain More Advertisers.
MarketStar helps AdTech platforms grow with outsourced ad sales teams trained to engage advertisers and drive long-term value.
Whether you’re expanding into new markets, struggling with churn, or just need to do more with leaner teams—MarketStar gives you the people, process, and performance to make it happen. We embed sales experts into your business to drive conversions, improve retention, and maximize advertiser lifetime value.
From High Churn to Long-Term Advertiser Value
Unlock the power of outsourced sales to increase retention, expand reach, and deliver results faster.
Looking to deepen advertiser relationships and drive consistent growth? MarketStar helps AdTech platforms build scalable sales systems that support the full advertiser journey—from acquisition to reactivation—so you can deliver stronger results without growing your internal team.
Discover Key AdTech Insights
See how we streamlined workflows and maximized efficiency for seamless revenue growth.
AdTech’s Toughest Sales Challenges—Turned into Scalable Growth Opportunities
The AdTech industry is shifting fast—and with it, the way platforms attract, activate, and retain advertisers. Privacy regulations are more complex. Budgets are scrutinized. Advertisers expect faster onboarding, better performance, and more personalized support. But with change comes opportunity. The businesses that move fast—refining operations, reshaping acquisition, and scaling with purpose—are the ones turning industry shifts into growth opportunities.
From Challenge to Opportunity
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Revenue Acceleration
Competition is fierce, and growing your advertiser base requires a smarter approach to lead targeting, segmentation, and conversion across SMB and mid-market segments.
→ Outsource lead gen and sales development to reach high-value prospects faster—with dedicated teams that specialize in your key markets. -
Privacy-First Selling
AdTech companies must navigate GDPR, CCPA, and first-party data shifts while building trust and driving compliant, high-performing campaigns.
→ Stay compliant while building trust—our outreach, QA, and campaign processes are designed for secure, regulation-ready execution. -
Scalable Sales Teams
AdTech platforms need flexible, specialized support across the full advertiser lifecycle—without the cost or complexity of scaling internal teams.
→ Plug into a flexible, outsourced model that scales with your needs—reducing overhead while maintaining quality and control. -
Faster Onboarding
Advertisers lose interest when onboarding is slow or unclear—leading to missed revenue and stalled relationships.
→ Accelerate time-to-first-campaign with managed onboarding, creative production, and ad ops execution built for speed and scale. -
Advertiser Loyalty & Growth
Winning the deal is just the beginning—activation, optimization, and ongoing engagement are key to driving long-term advertiser value.
→ Drive lifetime value with proactive account support, performance insights, and personalized re-engagement strategies. -
Global Growth, Local Impact
Scaling globally often leads to inconsistent execution, misaligned messaging, and regional gaps that hurt advertiser experience.
→ Leverage regional expertise and multilingual teams to localize sales efforts and deliver consistent, high-quality experiences worldwide.
Ad Sales Solutions That Support Every Stage of the Advertiser Journey
Lead Generation & Customer Acquisition
Fuel your sales funnel with high-quality leads across SMB, mid-market, and enterprise. We handle everything from prospecting and segmentation to outreach and qualification—so your team can focus on closing.
Outcome: A full pipeline, faster cycles, and higher win rates.Ad Sales Team Optimization
Build or extend your sales team with experts trained in AdTech. We manage recruitment, onboarding, and ongoing team leadership to reduce friction and increase deal velocity.
Outcome: Scalable, high-performing teams—without the overhead.End-to-End Campaign Management
Get advertisers to launch faster—and perform better. We manage everything from campaign setup and trafficking to optimization and reporting, ensuring consistent execution and stronger performance outcomes.
Outcome: Faster activation, higher ROI, and seamless advertiser experiences.Compliance & Data Privacy Management
Stay ahead of GDPR, CCPA, and evolving data laws with risk-aware sales operations. Our embedded teams understand regional requirements and ensure outreach and campaign delivery meet compliance standards.
Outcome: Reduced risk, smoother execution, and advertiser trust built in.Advertiser Growth & Revenue Maximization
Boost spend and retention through data-backed strategies, upsell plays, and continuous performance insights. We help advertisers grow with you, not away from you.
Outcome: Higher LTV, stronger relationships, and predictable growth.Strategic Consulting & Sales Planning
Get expert input on sales models, pricing, onboarding, and long-term growth strategy. We help you make decisions that drive real revenue—not just quick fixes.
Outcome: A roadmap for scalable success, aligned with your platform’s goals.
Talk to an Ad Sales Expert—And Build the Right Strategy for Your Platform
Get the Insights You Need to Drive Ad Sales Performance
CXO Guide
Demand Solution
Streamline, Scale, and Succeed: A Strategic Guide to Modern Ad Operations
Discover proven strategies for streamlining ad operations—from campaign setup to measurement. Designed for AdTech leaders looking to scale efficiently and boost performance across the board.
Case Study
Sales
Scaling Smarter: A Real-World AdTech Success Story
See how MarketStar helped a global platform drive ad adoption and revenue growth. Learn what worked—and how it can apply to your advertiser base.
Ebook
Sales
Proven Strategies to Maximize Digital Ad Revenue
Get actionable tactics to grow advertiser spend, improve engagement, and drive long-term revenue—all backed by MarketStar’s proven playbooks.
Global Consistency, Local Expertise: We Scale Your Operations and Extend Your Reach
Looking to expand into new markets? We help you grow your global sales and marketing footprint while ensuring seamless local execution through our network of regional and local offices. We cover everywhere you need to grow: North America, EMEA, APAC, ANZ, and Latin America. Our approach involves hands-on management rooted in local culture and laws.
With one-stop management and a single go-to contact, we make it easy for you to scale while maintaining consistency across your international operations.

Activate Scalable Growth for Your Ad Sales Operation
Whether you’re looking to reduce churn, accelerate onboarding, or scale into new markets—MarketStar can help. We work as an embedded extension of your team, driving results across lead gen, campaign execution, and advertiser retention.
Let’s talk about the gaps you’re trying to solve—and how we can help you close them with the right talent, tools, and strategy.