Too much time and money are spent on generating leads, only to have them neglected. With all the focus on new business acquisition, vital prospect and customer communications are neither consistent nor sufficient to make a real impact.
MarketStar aligns your sales and marketing efforts to identify interested leads, qualify opportunities, and deliver a robust sales pipeline. We track the disposition of your leads in relation to the buying cycle and use an intelligent scoring system that triggers alerts as leads mature. Our methodology maps key messages and touch points to guide buyers through the emotional checkpoints of the decision-making process. Ultimately, we remove the guesswork for your sales teams by identifying which leads are ready to buy right now. As a result of this disciplined approach, your funnel actively moves prospects toward final purchase, while you incubate a growing list of future buyers.
Netgear was seeking a way to nurture and qualify existing leads using its current marketing automation tools. MarketStar launched an initial pilot lead management program, which was expanded to a long-term project that includes representation in the U.S. and Canada. The team uses marketing automation to identify, qualify and pass sales-ready leads to a Netgear field sales rep to provide pricing and close the sale.
Seeking to increase market share in North America, AGCO sought MarketStar's help deploying an integrated solution for engaging and nurturing leads. MarketStar created an end-to-end process for transitioning leads from the top of the marketing funnel to sales-ready opportunities. This includes an integrated hand-off process to account managers and dealers. The result? A solid funnel of qualified opportunities passed directly to dealers to close.
Marketing and sales are both pursuing the same goal—increase revenue. Unfortunately, these teams are often not aligned when it comes to lead management, resulting in gaps in the hand-off and qualification processes. Technology can help, but you also need skilled people to identify trends in lead behavior, set up an intelligent disposition process, and qualify sales-ready leads. MarketStar bridges the gap between sales and marketing to ensure all leads are properly vetted and nurtured, so your marketing dollars are put to good use, and sales can focus on closing deals—not just prospecting.
You don't represent the most admired brands in the world without talent. MarketStar is unparalleled in our ability to build, deploy, and manage expert sales teams in record time. Our dedicated recruiting staff establishes a profile for each position, and then utilizes predictive and virtual screening tools and technology to identify and efficiently hire professionals which embody our clients' brand identity and our sales culture.
MarketStar has an in-house training organization and resources to quickly ramp sales teams. We customize a training path and then blend online and formal, classroom-style instruction to accommodate different learning styles. Our internal communities facilitate social collaboration and content sharing. Ongoing development is available through our Orange U learning system so employees can reach their full potential.
The orange asterisk in the MarketStar logo embodies the spirit of our culture. Like the color orange, our employees are vibrant, energetic, tenacious, warm, and exciting. We empower our employees to find balance in their personal, family, spiritual, and work life, while creating a culture where performance and excellence are expected, monitored, and rewarded.
We help our clients realize the full benefits of outsourced marketing—increasing customer retention, shortening the sales cycle, and lowering costs. We use our experience with CRM management to track funnel progression and make accurate forecasts. We integrate new technologies and platforms to help your sales teams attract new business, engage current customers, and grow sales through existing networks. And we monitor and score activity so sales teams can determine when and how to engage.
Every contact in your database is a sales opportunity. Uncovering those opportunities is dependent on your ability to align your sales methodology to your CRM rules and workflow. MarketStar implements a closed-loop lead management process for managing and tracking leads across campaigns and channels. Our teams utilize best-in-class apps which automate everything from dialing and voicemail to workflow and activity logs. These apps are fully integrated with the CRM to streamline basic sales tasks, prioritize activity, and gather more detailed information to gauge buyer behavior. We increase your sales efficiency so you can reach more qualified targets and nurture meaningful relationships.
Smart marketers know how to build relationships with buyers early in the decision-making process. MarketStar applies marketing automation principles to assign a ‘lifecycle’ or workflow for each prospect. We monitor activity to identify when to approach a potential buyer, and deliver personalized content through digital channels, depending on which stage of the lifecycle prospects belong. This process allows you to warm and nurture potential buyers with targeted, relevant messaging to improve funnel progression and increase sales.
MarketStar goes beyond reporting activity metrics, we evaluate your market segmentation and buyer personas to tailor marketing materials for each stage of the buying cycle. We implement an intelligent scoring system to track your prospects’ digital footprint and trigger pre-defined thresholds to notify sales when the lead is ready to engage. We prioritize which leads are sales-ready, so you can shorten your sales cycle and lower your cost per lead.
A sales program is only as effective as its measurable results. MarketStar delivers advanced reporting and analytics to provide intelligence and transparency to optimize your business, whether it is resource planning, risk management, pricing or product strategy. Simplified data management and customized reports arm you with the data you need to drive decisions at all levels of your organization.
Marketers spend time and energy developing the ideal customer persona. The more you know, the better you’ll be at targeting your content and nurturing campaigns. MarketStar leverages the behavioral activity data you collect from your leads and overlays demographics along with other data to provide a detailed visualization of your target. This data-centric approach enables better content creation. And our local presence dialing helps get that personalized sales messaging to each prospect.
Marketers need to validate their lead strategy and justify marketing spend. MarketStar creates lead tracking and opportunity management dashboards which track lead activity, opportunities, trends, and conversions. Our dashboards allow you to drill down to assess what’s working and what you can do to optimize your campaigns.
•Increase conversion of marketing-generated leads while driving down costs per qualified lead and costs per sale
•Gain more insight into a lead, so you can spend more time engaging BANT-qualified prospects ready to buy
•Ensure timely lead follow-up by aligning sales and marketing, and integrating lead processes and systems
MarketStar collects and evaluates prospect data to generate compelling content that engages and nurtures leads through all your digital channels, so you improve your conversion rates.
MarketStar delivers targeted messaging to buyers early in their decision process so your brand stays top of mind and your the first to know when a prospect is ready to engage
We help you navigate which digital channels will best reach your targeted audience and help you monitor and assess your efforts, so you can build a solid foundation of interested prospects, and nurture them into real sales opportunities.
Source: Gleanster Research