Too much time and money are spent on generating leads, only to have them neglected. Nurturing your prospects before outreach is proven to increase efficiency and overall performance in a B2B lead qualification program. Combine this with targeted sales engagement and you get 50% more sales-ready discussions and 20% more sales opportunities at 33% lower cost.
MarketStar’s Lead Qualification solution provides a pathway for prospects to get relevant information and receive personalized 1:1 engagement that moves them to have active sales conversations. Our smart cadence methodology maps key messages and touch points to guide buyers through the emotional checkpoints of the decision-making process. Ultimately, we remove the guesswork for your sales teams by identifying which leads are ready to buy right now. As a result of this disciplined approach, your funnel actively moves prospects toward final purchase, while you incubate a growing list of future buyers.
Ellucian needed help with lead development for more qualified opportunities. MarketStar developed a more streamlined lead development practice and generates more qualified appointments that create a more productive internal sales team.
• MarketStar’s Ellucian team consistently exceeds their monthly MQL goal, hitting in excess of 140% each month.
Commvault came to MarketStar seeking a lead development team to qualify and send leads to their internal sales team that were ready for purchase. MarketStar’s Lead Development Reps contact and build rapport with leads received from various sources, educate them on Commvault offerings, and pass qualified leads to Commvault’s internal sales reps for close.
• LDRs have a conversion rate over 80% on leads received, and have become the primary lead development resource for Commvault’s sales team.
McGraw-Hill needed help qualifying school district leads for their latest program. MarketStar reps build relationships with educators and decision makers in school districts, while thoroughly qualifying active leads for internal McGraw-Hill reps to close.
• The team hit 105% of their goal for qualified leads during the pilot phase, while also exceeding McGraw-Hill’s qualifications per week goal
MarketStar collects and evaluates prospect data to generate compelling content that engages and nurtures leads through all your digital channels, so you improve your conversion rates.
MarketStar delivers targeted messaging to buyers early in their decision process so your brand stays top of mind and your the first to know when a prospect is ready to engage
We help you navigate which digital channels will best reach your targeted audience and help you monitor and assess your efforts, so you can build a solid foundation of interested prospects, and nurture them into real sales opportunities.
Source: Gleanster Research