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Capture More Channel Revenue

Maximizing loyalty and sales with VARs, SIs, DMRs and ISVs

Energize Your Channel

Is your channel producing the revenue you expect? Do you know how many partners you need, and are they where you need them? When it comes to building your channel program, success is dependent upon having the right partners doing the right activities in the right markets and verticals. Otherwise, you could be over-serving some markets at a lower ROI, while under-serving others with higher potential.



MarketStar's Channel Readiness solutions provide a framework for identifying partners who are capable and "ready" to sell your solutions. Through strategic partner program design, thought leadership and applied validation, we help you build or reinvigorate your go-to-channel plans, and realize increased revenue. Whether you have 10 partners or 10,000, we can help you validate your reseller value proposition and identify the attributes and characteristics of solution providers that are right for you, so you can support your partner base, reduce time to revenue, and increase partner profitability and loyalty.

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Selecting the Right Channel Partners to Maximize Sales Impact

Learn how to balance and extend your market and geographic coverage

Developing the Channel

Logitech was looking to design and build a channel to sell premium peripherals. MarketStar mapped out a complete program by creating program mix, value proposition for partners, and product rosters. The model designed by MarketStar led Logitech to deploy a full-time inside sales team that now covers Logitech's broad channel—helping businesses circumvent the "BYOD" model.

Launching a Complete Solution

How We Can Help

Channel Marketing
74%
OF ENTERPRISE VENDORS
RELY ON CHANNEL PARTNER SELF DESCRIPTION TO IDENTIFY MARKET SEGMENTATION.

Craft an intelligent, data-driven strategy to leverage market advantages, coverage tiering, and effective communication vehicles to recruit and engage the right partners.

Source: Channelinsight, 2011

Channel Sales
10%
of vendors were cut by solution providers in 2013

Solution providers are looking for profitable partnerships. Identify the types of partners who are ready and capable of driving channel revenue.

Source: PartnerPath & MarketStar, 2014

Channel Ops
75k
IT CHANNEL
FIRMS IN THE U.S

Get a better picture of your channel and potential partners and opportunities. Pressure test your sales model to ensure it is scalable to handle increased volume without disrupting service levels.

Source: CompTIA State of Channel Study, 2013