Small and medium-sized businesses (SMBs) are often ignored because of the small contract size and the difficulty of shifting an organization’s sales strategy to meet SMB needs. Unfortunately, if your organization is one of those that are ignoring the SMB market, you might be losing out on a serious amount of money.
In the infographic below, we discuss why you should consider selling to SMBs, the challenges of selling to SMBs, and techniques for selling to the SMB market.
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