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Finding Cloud Partners that will Transact starts with Channel Readiness


Guest Blogger David O'Brien, with Partner Perspectives shares insight gained from living in the partner world (while operating a reseller business). He understands, firsthand, what works and what doesn't work with vendors and the relationship investment made to succeed with channel partners. MarketStar and Partner Perspectives have joined forces to create a Channel readiness program that provides Channel assessment, planning, implementation, and framework guidance to position vendor channel partners for maximum performance.

The world around us is constantly changing. Gartner predicts by 2021, 28% of all IT spending will be for cloud-based infrastructure, middleware, application and business process services. As the economy changes, so do the preferences and purchasing habits of users. This in and of itself creates a change in the delivery model to those same customers. Partners, too, are in the throes of transformation - thanks largely to the bold digital world that we're now living in. 

Anyone can tell you that signing partners is one thing - actually making them productive and mutually beneficial is something else entirely. Many companies lack the framework to create, develop and manage partners in a way that allows them to maximize their potential. Others don't have access to consistent processes and tools that organize and utilize resources efficiently. 

Others still lack clearly defined roles for different partners. Are they VARs? SIs? MSPs? Agents? Cloud partners? The list goes on.

What’s needed is a way to both address the challenges of today and better prepare your business for the demands of tomorrow. MarketStar and Partner Perspectives have partnered to create a solution that provides Channel assessment, planning and framework guidance to position vendor channel partners for maximum performance.

Introducing: Channel Readiness

Channel leaders need to know where they stand today in terms of technology, training, support and processes, in particular in relation to their competitors.  Doing so allows channel leaders to better understand where they're going and, more importantly, how they're going to get there. This, in essence, is exactly what Channel Readiness is all about: using the information of today to build a bridge to tomorrow.

Partner Perspectives and MarketStar: A Collaborative Approach to the Future

Change is a constant - but one thing it certainly doesn't have to be is negative. With the help of the partnership of MarketStar and Partner Perspectives, organizations of all types are in a better position than ever to take the processes of today and better align them with the strategic objectives they want to accomplish tomorrow, next year and even a decade from now.

If you'd like to find out more information about Channel Readiness, or if you'd just like to speak to someone about your own needs in a little more detail, don't delay – let’s talk and show you how this will prepare you for a better 2018, and beyond.


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