Not long ago, “outsourcing” was a taboo subject. Outsourcing meant moving business operations offshore to Asia, Latin America, or some other region where there is cheaper labor. Thanks to the internet call centers, customer support, and other administrative services could be located anywhere in the world. That same infrastructure also powers cloud solutions that are making today’s businesses more efficient and it creates new jobs.

When you think about it, moving data services to the cloud is the ultimate form of outsourcing. Rather than maintaining expensive data centers, corporations now rely on outsourced services, such as cloud hosting solutions, cloud storage solutions, and cloud backup solutions. Outsourcing business computing to cloud solutions has not only become a common practice but it’s also proven to be smart for almost any business.

More Outsourcing to Cloud Solutions

Cloud solutions give businesses more computing power and more agility. Gartner predicts that spending on public cloud services will grow 23 percent in 2021 to $332.3 billion worldwide. In the Flexera 2021 State of the Cloud Report, 99 percent of enterprises surveyed reported that they are already using cloud solutions. By 2025, the amount of data stored in the cloud is expected to reach 100 zettabytes.

There is no question that outsourcing to cloud solutions is good for business. Cloud computing makes businesses more agile, makes it easier to add more data resources faster without adding hardware and software, and makes IT personnel more efficient. 

Unlike other forms of outsourcing, cloud computing is also creating more jobs. According to the Flexera report, organizations surveyed responded that they use 2.6 public and 2.7 private clouds. In addition, 32 percent of organizations’ IT budgets are expected to go to cloud services in 2021. As a result, the number of cloud computing jobs is up 42 percent.

The COVID-19 pandemic also has accelerated cloud adoption. With office buildings emptying and employees working from home, adopting cloud solutions offered the best strategy to support remote operations. In 2020, 26 percent of companies reported significantly expanding their cloud infrastructure because of the pandemic.

Why the Continued Cloudburst

Companies are expanding their adoption of cloud solutions because outsourcing computer services makes good business sense.

It’s more flexible.

Companies can add new software-as-a-service capabilities, more computing power, and more data storage quickly without having to add in-house hardware or software. New resources can be added on demand. They also can be accessed on-demand from any location with internet access.

It reduces CapEx and OpEx.

Since cloud solutions are leased, they reduce capital expenditures for hardware and software. Outsourcing to the cloud also reduces the cost of maintaining a data center, hardware and software upgrades, and other operating expenses.

It helps you be more competitive.

Having the ability to add computing resources as needed gives developers access to software services without a capital investment. Cloud solutions also have more reliability and deliver service uptime with around-the-clock monitoring.

It’s more secure.

Maintaining impenetrable enterprise security is difficult and expensive. With cloud computing, you are offloading much of the security responsibility onto the cloud services provider. They will have dedicated security personnel and resources that are more sophisticated to prevent and mitigate data breaches. They also have the resources to ensure that computing services are compliant with standards.

It frees internal resources.

Outsourcing computing services to the cloud also gives internal IT personnel more time to devote to strategic tasks. Rather than being bogged down with help desk calls and systems administration, they can focus on projects to support the business.

As with any form of outsourcing, using cloud solutions makes good business sense. It also pays to find a good outsourcing partner if you want to get more out of selling cloud services.

MarketStar as Your Outsourcing Cloud Solutions Partner

As with any other type of enterprise sale, selling cloud services requires consultative selling. You need to be able to assess the customers’ needs and match them to the right cloud solutions.

Outsourcing sales to a sales-as-a-service provider has many of the same benefits as outsourcing to cloud services:

You get more flexibility.

Using an outsourced sales organization immediately gives you more resources and support when you need it. You can work with your strategic sales partner to map out new sales strategies and allocate resources as needed.

You make your staff more efficient.

By outsourcing time-consuming tasks that require substantial resources, such as lead qualification, you free your internal team for more strategic tasks. For example, your top sales staff can be spending more time working with customers and high-level prospects knowing that they have an outsourced sales service provider managing the pipeline.

You become more competitive.

It can take months to hire and train new sales personnel. If you are preparing for a product launch or need to open a new market, you don’t have the luxury of time. Outsourcing can give you the resources and sales personnel you need right away.

You add needed expertise – MarketStar has been providing outsourced sales and support services to clients for more than 30 years. When a customer needs sales support, recruiting, business intelligence, operations support, or other services, we have the expertise and experience to fill the gaps in any sales organization.

You deliver better customer service.

Outsourced sales partners are not only invaluable for lead qualification, but they can help with onboarding and Customer Success as well. The right sales partner can help improve customer satisfaction without requiring you to commit internal resources. They also can assist with upselling and cross-selling.

If you think about cloud computing as outsourcing, then you can see the benefits. If you think of outsourced sales partners such as MarketStar in the same way, then you can see the benefits of outsourcing your sales support. Just as you need the right cloud solutions to make your enterprise more efficient, finding the right partner to help build your sales infrastructure can yield substantial returns.

If you want to learn more about the benefits of outsourcing, be sure to download our guide, Is Outsourced Inside Sales Right for You?