How MarketStar Drove Increased Engagement and Web Traffic Through Creative Content and Immersive Digital Experiences
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Feeling lost in a sea of tech jargon? Struggling to stand out from the competition at industry...
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Where Growth Stories Unfold
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How MarketStar Drove Increased Engagement and Web Traffic Through Creative Content and Immersive Digital Experiences
From Complex to Compelling: MarketStar’s Visual Storytelling Revolutionizes Google Cloud Connectivity
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Imagine managing your business data across a tangled mess of cloud services that hinders close...
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Channeling Creativity: Elevating Cisco's Partner Network to $500M Growth with MarketStar's Content Expertise
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In 2020, the partner channel market stood at 54.42 billion and a projected CAGR of 16.2% till 2028.
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eBook: Is Outsourcing Right for You?
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Which option is the right fit for your organization? Many companies find themselves wondering about...
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eBook: The Full B2B Sales Team
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Specialized Sales Roles to Accelerate the Sales Cycle In order to respond to an increasingly...
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eBook: Sales Coaching to Win: Transforming Your Sales Process with AOR
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Are you looking to accelerate sales growth, but unsure how to do it? Old sales tactics such as,...
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eBook: Sales as a Service® - The MarketStar Advantage
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Why should you choose MarketStar? Are you looking to build and maintain a competitive sales force...
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eBook: How to Increase Digital Ads Revenue
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Learn how to keep up with the changing dynamics and the complexity of digital advertising sales The...
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Jesse Osborne: Onboarding the Gig Economy
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In this interview, our host, Jessica Ly sits down with Jesse Osborne, Senior Director at Tipalti,...
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Linda Chen: Exploring the Customer Experience Management Space
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In this interview, our host, Jessica Ly is in conversation with Linda Chen, CMO, Cyara, who talks...
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Denis Sison: The 4S’s of Experience Marketing
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In this interview, our host, Rajiv Parikh, talks to Denis Sison, Head of Marketing Excellence and...
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Ron Selvey: Uncover the Marketing Side of B2B
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In this interview, our host, Jessica Ly, has a conversation with Ron Selvey, VP of Marketing,...
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Amy Hatch: Engaging Customers with Content
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In this interview, our host, Kevin Benedict interviews Amy Hatch, Global Head of Content Marketing...
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eBook: Embracing Customer Success
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What’s the secret to a winning Customer Success strategy? Customer Success management is a critical...
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Amy Scissons: How International Marketing Works
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In this interview, our host, Rajiv Parikh, interviews Amy Scissons, Chief Marketing Officer...
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Fiona Blakesley: Intuit Taps Distributed Workforce to Support Busy Tax Season
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Fiona Blakesley, Director of Customer Success for tax professional services, has no problem...
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George Sadler: What Account-Based Experience Is All About
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Our host Jessica Ly sits down with George Sadler, Senior Director of Marketing Analytics at Adobe....
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Brian Larsen: Customer Success in the Healthcare Industry
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In conversation with our host Jessica Ly, Brian Larsen, VP, Customer Success, Practice Fusion,...
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RevUp Your RevOps: Navigating Trends and Best Practices
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Introduction Have you heard the term "RevOps" floating around and wondered what it's all about?...
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The RevOps Advantage: A 4-Step Guide to Elevate CX and Amplify Revenue Growth
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Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
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7 Best Practices to Boost Your Channel Partner Relationships
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Partner Channel: A Real Game-Changer Partner Channel has become a must-have tool in any company's...
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Sales-As-A-Service: Outsourcing the Entire Sales Funnel for 360-Degree Growth, in 2024
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The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
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The AI Revolution: Transforming Partner Channel Engagement
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AI and Beyond: Elevating Your Partner Channel Engagement to New Heights Ever feel like managing...
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Mastering SEO for B2B Tech: Maximizing Online Presence and Visibility for SMBs
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5.06 billion That’s how many people use search engines worldwide, adding up to around 98% of...
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Build Lasting Partnerships: The Power of Effective Channel Partner Management
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The Changing Landscape: The Age of the Partner With the constant ongoing shifts in the B2B world,...
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Creating Growth in 2024: 4 Smart Ways to Boost Sales by Riding the Wave of Emerging Trends
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The B2B landscape is undergoing a profound transformation. Gone are the days of siloed...
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5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
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Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
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Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
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Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
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Insights into the Transformative Landscape of the 2024 Partner Channel
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Introduction Picture this: the business world, a bustling marketplace where every player is on a...
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eBook: 5 Outsourcing Strategies for Inside Sales
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Summary Learn how to keep up with the changing dynamics and the complexity of inside sales.
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Driving Superior Platform Adoption with 95% Merchant Adoption Rate
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Summary Unlocking Growth: Enhancing Platform Adoption Through Superior Onboarding The whole world...
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High-End E-Commerce Platform Achieves 95% CSAT with Offshore Team
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Summary Achieving Global Success: Strategies for Seamless Customer Support When it comes to selling...
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Advanced Campaign Management Solutions Lead to 70% Reduction in Operational Costs through Streamlined Ad Ops Processes
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Summary Unlocking Efficiency: MarketStar's Strategies for Maximizing Ad Ops Performance When it...
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B2B Lead Generation Trends: Planning For 2023
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Summary Future-Proof Your Strategy: Essential B2B Lead Generation Trends You Can't Ignore The B2B...
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The Definitive Guide to Sales Enablement- Enabling Sales Teams for a Product Launch
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Summary Unlocking Sales Success: A Roadmap to Product Launch Excellence Launching a new product is...
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The Definitive Guide to Sales Enablement - Questions to Ask Before Buying a Sales Enablement Platform
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Summary Empower Your Sales Team: The Ultimate Guide to Choosing the Right Enablement Platform By...
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Streamlined Account Conversion Yields 90% Surge in Customer Satisfaction
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Summary Boosting CSAT and Reducing Churn: How MarketStar Transformed Ad Account Conversion Rates As...
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The Definitive Guide to Delivering Superlative Customer Experience in a Digital - First World
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Summary Unlock the Potential of Digital Customer Experience: Your Roadmap to Success
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Beyond Numbers: The Future of ROI Measurement in Demand Generation
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Summary Mastering ROI in Demand Generation: Emerging Trends and Strategies for 2024 The race for...
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Navigating the 2024 Partner Channel Landscape
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Summary Future-Proof Your Partnerships: Explore Key Trends and Insights for 2024 and Beyond
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Optimize Your End-To-End SaaS Sales Process - Here’s How
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Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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CXO Guide: The Definitive Guide to Churn Reduction
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Summary The pandemic has made one thing crystal clear: a growth machine focused on a customer...
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CXO Guide: The Definitive Guide to Customer Onboarding
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Summary There are many reasons why customers churn. But a gap in understanding the full...
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CXO Guide: Winning The Customer Value Game Through Outsourced Customer Success
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Summary Customer success may look similar to customer service, customer support, or account...
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Account Management at Global Scale Leads to 95% Increase in CSAT
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Summary Transforming Customer Support: MarketStar's Strategic Approach to Account Management...
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State of Customer Success in 2022
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Summary Revolutionizing Customer Success: Key Trends and Strategies You Need to Know The Customer...
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The Definitive Guide to Inside Sales – Successfully Implementing an Inside Sales Strategy
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Summary Transforming Sales in the Digital Age: Inside Sales Strategies for Success While...
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The Definitive Guide to Sales Enablement – Building an Agile Sales Team
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Summary Mastering Sales Enablement: Your Guide to Achieving Sales Agility Selling in the post-Covid...
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4X Surge in Conversions: MarketStar's Demand Generation Strategies Amplify Client Success
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Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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Customer Success in 2024- Overcoming the Personalization Paradox, Tech Turbulence, and Rising Expectations
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Summary The Secret to Conquering Customer Success: Overcoming Challenges with Opportunities Going...
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Navigating the Sales Storm: Strategies to Overcome 2024's Toughest Challenges
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Summary Sales Landscape Decoded: Key Insights, Challenges and Opportunities for Success
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Sales - Sales Prospecting Tips, Techniques and Tools
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Summary The “Sales Prospecting Tips, Techniques, and Tools” cheat sheet provides a comprehensive...
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MarketStar’s Tech-Driven Excellence Spurs $16M+ Revenue Surge through Enhanced Technical Expertise in Customer Retention and Expansion Initiatives
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Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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CXO Guide: The Definitive Guide to Accelerating Growth through Partner Channel Sales
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Summary Struggling to Maximize Your Revenue Growth?
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Case Study: Accelerated Ads Adoption Drives Revenue Surge for this Leading Search Engine Platform
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Summary MarketStar is the premier provider of B2B outsourced sales and revenue acceleration...
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CXO Guide: Outsourced Sales as a Service
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Summary Digital has been a boon for buyers. It has been proven to be an excellent platform to...
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CXO Guide: The Definitive Guide to Successful Sales Methodologies
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Summary Successful sales methodologies are critical for companies to thrive and grow in today’s...
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CXO Guide: The Definitive Guide to RevOps
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Summary Revolutionize Your Revenue Strategy with the Power of RevOps Dealing with misaligned teams,...
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The Definitive Guide to RevOps: An Operating Framework for Growth
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Summary Crafting a RevOps Framework: Your Blueprint for Business Transformation The B2B buying...
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The Definitive Guide to Build and Scale Your RevOps Function
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Summary Elevate Your Business with End–to-End Revenue Orchestration Mastery The business world is...
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Roadmap to RevOps: 5 Common Challenges (and Solutions) for B2B Organizations
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Summary Navigating RevOps: Your Ultimate Guide to Sustainable Revenue Growth Are you grappling with...
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The Definitive Guide to Advanced ABM Strategies: Personalization, AI, and Omnichannel Tactics to Drive Growth
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Summary Unlock Growth with Advanced ABM Strategies Traditional outbound strategies are losing their...
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CXO Guide: The Definitive Guide to Sales Pipeline Management
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Summary Sales pipeline management is a critical process for businesses of all sizes. A sales...
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Optimize your GTM Strategy during an Economic Downturn
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Summary It’s no secret that the global economy is in a period of uncertainty. In times like these,...
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Onepager: Measuring Customer Success In SaaS Companies: 6 KPIs To Focus On
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Summary The term “customer success” has gained significant traction in recent years as an...
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eBook: Elevate Partnerships: 6 Steps to Optimize Your Partner Channel Strategy
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Summary Traditional partner programs no longer cut it in today's world.
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Anticipating Shifts and Opportunities in Content Marketing: A 2024 Guide by MarketStar
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Summary Seize the Opportunity: Discover Key Trends and Strategies for Content Marketing Success As...
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Fuel Your ABM Success with the Power of Intent Data | MarketStar
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Summary Elevate Your ABM Game: A Deep Dive into Intent Data's Transformative Role and Strategies...
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Enhanced CS Program: 2.3X Reduction in SMB Advertiser Churn | MarketStar
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Summary The current market landscape places the consumer in total control, where potential clients...
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Turn Prospects into Customers- Strategies to Improve Your Sales Funnel
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Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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Tech it Up with Jessica Ly: Neeraj Srivastava, Sr. Director, Customer Success, Broadsoft (Cisco)
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Why Every Business Needs Customer Success In conversation with Jessica Ly, Neeraj Srivastava,...
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Amy Hatch: Engaging customers with content
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To subscribe to the RTalks podcast, visit our channel on SoundCloud, Spotify or iTunes
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Tech it Up with Jessica Ly: Neeraj Srivastava, Sr. Director, Customer Success, Broadsoft (Cisco)
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Why Every Business Needs Customer Success In conversation with Jessica Ly, Neeraj Srivastava,...
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Ignite Collaborative Growth with Partner Channels: Key Insights for Success
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The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
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Leads vs Contacts: Know Who's Who in Your Sales Pipeline
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The way we sell today is being shaped by the evolving customer journey, technological advancements,...
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Uncover the Maturity Level of Your Digital Advertising Operation
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In the world of digital advertising, achieving sustainable and profitable growth requires a...
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Selling in the Era of AI
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There is no doubt that the rise of AI tools in sales has the potential to revolutionize the...
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Keys to Creating A Great Inside Sales Team
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The B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and...
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Unlocking Profitable Growth: The Power of Outsourcing in Scaling Your Business
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Growth is a positive thing. Whether it’s financial or personal, growth means progress. When we talk...
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Significant Success Secrets For Bulk SMS Marketing
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With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has...
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AdTech 101 – Is Your Strategy Where it Needs To Be?
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AdTech is a broad term that references various solutions to help target, deliver, track, and...
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What Would Happen if you Outsourced Inside Sales?
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You’re probably familiar with the concept of companies outsourcing their IT, human resources, and...
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In-House Sales Teams vs. Outsourced Sales Teams: It’s All About ROI, and Not Just Financial Investment
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See the Buy vs. Build ROI infographic summary here Despite rapid market changes, looming economic...
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5 Critical Concepts for Engaging the Partner Channel
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Engaging the partner channel isn’t as easy as it once was. Partners are more diverse and...
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Standing with the People of Ukraine by Providing Winter Aid & Results
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The ongoing war in Ukraine caused by the Russian acts of aggression has made the devastating...
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Field Sales is Transforming to Inside Sales in Industries Around the World - The time is NOW!
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Transformation is not the easiest task for large businesses. It has been said by MANY enterprise...
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Before you Outsource a Sales Team
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An influx of sales outsourcing companies in recent years is a sign that many organizations take...
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Why is Your Sales Team Not Performing?
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As you're coming to the end of Q4 and have more and more reports coming your way, a realization of...
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14 Outsourcing Myths Busted- is Outsourcing What You Think it is?
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A "new normal" world with what appears to be a global recession on the horizon, increased cost of...
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The Benefits of Outsourcing During a Looming Economic Recession
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These are interesting times. The global economy is facing the possibility of a recession, and...
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Digital Media is Your Power Tool in the Online World
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As of 2022, 92% of the United States' total population has internet access. That translates to over...
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Let Outsourced Sales Skyrocket and Drive Your Revenue
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Sales as a Service is growing in popularity year by year with an increasing number of executives...
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Hello Buyer Persona, It's Nice to Meet You
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Back in the late 90s, an American software designer, Alan Cooper, developed a concept that changed...
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Everything You Should Know About Outsourcing Your Customer Success Program
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A Customer Success program is an essential part of modern business, especially for technology...
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Customer Success vs. Sales Teams and Why You Need Both
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As business solutions grow increasingly complex, some buyers require additional assistance to...
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A Guide to Social Selling - LinkedIn
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Social selling is one of the most overlooked strategies in B2B selling. Many sales reps consider...
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Why Customer Retention is Important for Success
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Our journey starts in the midst of a company wondering why they can't keep customers using their...
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Transform with These 3 Proven Direct Sales Tactics
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Direct sales have been a staple of business. They offer your business a strategy to sell...
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The Top 5 Mistakes of Enterprise Sales (and How to Avoid Them)
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Nobody ever said enterprise sales was easy. Enterprise tech sales is one of the toughest types of...
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6 Ways to Improve Your Closing Rate for Enterprise Sales
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One universal truth of enterprise sales is that deals take time to close. Enterprise applications...
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How to Optimize Your Enterprise Sales Strategy for the Future
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There is a lot about enterprise sales that has changed, especially since the pandemic. Buyers have...
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Authenticity & Vulnerability – The Dating World of Sales
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This past year, we have all been rubbed a little raw. Expectations have been changed and what’s...
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Customer Success Simplified - From Experience
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When I first got started in Customer Success (CS), I was over a large US-based organization where...
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Challenging Pareto through Customer Success
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Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by...
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5 Sales Strategies That Leverage Cloud Solutions
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There is no doubt that the COVID-19 pandemic has permanently changed the way we do business,...
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Expanding Your Cloud Sales Strategy
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Cloud services have become the foundation of enterprise computing. Migrating enterprise resources...
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The Ins and Outs of Customer Acquisition Cost
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When validating sales prospects, you want to make sure that pursuing a potential prospect will...
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