AI in Tech Sales: Hype, Reality, and What Comes Next
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Artificial Intelligence (AI) has officially moved past the buzzword phase in sales. Across the EMEA...
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AI in Tech Sales: Hype, Reality, and What Comes Next
From Insights to Impact: Achieving 12X ROI with MarketStar’s Sales Support Solutions
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Scaling Smart: How a Global Consulting Firm Transformed Sales Efficiency with MarketStar When sales...
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Scaling Ad Sales Without the Overhead- A Smarter Approach to Growth
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Scale Ad Sales Faster—Without the Overhead Scaling ad sales is no longer just about hiring more...
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Driving Revenue Growth in LATAM: Boosting Pipeline and Closing Deals Across 25+ Countries
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Scaling Success in LATAM: Turning Complexity into Opportunity Expanding into the diverse and...
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Achieving 102% Pipeline Attainment: How MarketStar's Sales Engineers Boosted Client’s LATAM Growth
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Accelerating Revenue Growth in a Competitive LATAM Market Navigating complex markets requires more...
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Create Growth at Every Touchpoint: A Blueprint to MarketStar’s Content Solutions
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Harness the Power of Content: Drive Growth Across the Entire Customer Journey The digital-first era...
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Account-Based Marketing Is Authentically Better Messaging
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If you’re in Marketing—and you’ve been paying attention—you’ll have heard of Account-Based...
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Why Marketers Should Fall in Love with Content Marketing
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In today's digital age, content marketing has become a vital tool for marketers. It's not just...
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Unlocking Partner Potential: Mastering KPIs for Peak Channel Performance (Qualitative and Quantitative)
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Summary The KPI Playbook: Driving Partner Success with Data and Insights Managing partnerships...
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The Definitive Guide to Digital Transformation in Contact Centers
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Elevating Customer Experience: The Power of Digital in Contact Centers In today's hyper-connected...
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Are You Ready to Harness the Power of Disruptive Outsourcing?
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Key Insights Perhaps a decade ago, organizations would typically use outsourcing to improve...
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Global Outsourcing: The Rise, Business Impact, and Future Trends
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Key Insights The world is going digital. And outsourcing solutions are no longer just a quick fix...
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Here’s How You Can Future-Proof Your Sales Team with MarketStar
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Key Takeaways Building a strong sales process can help your team convert leads into paying...
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How to Build a Successful Customer-Centric Culture
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The term ‘customer-centric culture’ might feel self-explanatory. While it does entail that you put...
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How to Overcome the 5 Biggest B2B Lead Generation Challenges
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Key Insights The more leads your venture generates, the better its business growth will be.
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Leveraging the Power of AI in Sales: Featuring Nytro
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Key Takeaways Businesses can successfully slash their sales expenditures by switching to AI based...
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Driving Global Sales Growth: How Strategic Partner Engagement Delivered a 10x Annual ROI Boost for a Leading IT and Cybersecurity Provider
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Achieving 10x Annual ROI Growth with Strategic Partner Engagement Traditional sales tactics no...
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The Importance of Psychological Safety & Associated Behaviors
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Key Takeaways Psychological safety contributes to an inclusive and diverse workplace A...
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6 Proven Techniques to Turn Customers into Brand Advocates
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Key Takeaways When businesses think of growth, they usually think about reaching out to more people...
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MarTech 101 – Fundamentals, Importance, & Best Practices for a Winning MarTech Strategy
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Key Takeaways From content and marketing to promotion and buyer journey, MarTech provides deep...
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5 Techniques to Scale the Success Ladder with RevOps | Part 1
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Key Takeaways In recent times, we have seen a shift in how companies think about revenue. According...
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From Complex to Compelling: MarketStar’s Visual Storytelling Revolutionizes World’s Leading Search Engine’s Cloud Connectivity
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Imagine managing your business data across a tangled mess of cloud services that hinders close...
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Channeling Creativity: Elevating a Tech Conglomerate’s Partner Network to $500M Growth with MarketStar's Content Expertise
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In 2020, the partner channel market stood at 54.42 billion and a projected CAGR of 16.2% till 2028.
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8 Tech Sales Outsourcing Myths to Leave Behind in 2024
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Introduction The tech sales industry thrives on growth and innovation, but achieving these goals...
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6 Incredible Hacks to Uncover & Address Customer Pain Points
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Key Takeaways One of the most effective ways to build brand credibility is to craft long-term...
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5 Actionable Tips on How to Generate Leads for Your Sales Team
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Key Takeaways For your business to scale quickly and increase revenue, you must learn how to...
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Maximizing Revenue Potential: Transforming a Major Tech Corporation's Global Channel Operations
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Increase Channel Revenue with Data-Driven Partner Segmentation Is your partner channel delivering...
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Everything You Need to Know About Outsourced Sales Leadership
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Key Takeaways Outsourcing sales leadership allows businesses to welcome positive sales prospects,...
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From Data to Action: Implementing Intent-Based Email Marketing
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Achieve Higher Engagement and Conversions with Data-Driven Email Strategies In the crowded world of...
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On-Demand Delivery Services: 6 Key Steps to Customer Obsession
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Key Insights In today’s competitive world, customers expect immediate, transparent, and accurate...
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15x Boost in Leads: MarketStar's ABM Expertise Fuels Growth on a Global Scale for Leading Tech Company
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Transform Marketing Challenges into Growth with Strategic ABM Solutions From building brand...
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The Need for Data Accuracy for Sales and Marketing Success
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Key Takeaways Data is the single most valuable resource that a business can utilize to make better...
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The Advanced Playbook to PPC Optimization for Seasoned Marketers
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Summary Mastering PPC Optimization: A Comprehensive Guide for Search Marketers
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The Importance of Choosing Pipeline Management Over Forecasting Explained
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Key Takeaways Pipeline management and sales forecasting are often confused – they’re closely...
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The Art of Closing Deals in a Tough Economic Climate
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Summary Stay Ahead in Sales: Strategies for Closing Deals and Sustaining Growth Navigating today’s...
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The Definitive Guide to Outsourcing as a Business Strategy During Recession
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Summary Unlock Growth Potential: A Deep Dive into the Power of Outsourcing In times of economic...
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The Savvy Marketer’s Cheat Sheet to Product Marketing
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Summary Crack the Product Marketing Code with this Ultimate Cheat Sheet When we talk about product...
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The Future of AdTech- How AI is Disrupting the Advertising Industry
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Summary Unleashing the Power of AI: Transforming AdTech in the Digital Age The advertising...
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The Definitive Guide to B2B Content Marketing – Crafting an Effective Content Strategy
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Summary B2B Content Marketing Unleashed: A Step-by-Step Guide to Content Mastery
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Revolutionizing Sales Training with Nytro’s Innovative AI Technology
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Summary Sales Training Redefined: Discover the Impact of Nytro’s AI Innovation Today, effective...
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Growth Decoded: Outsourcing’s Role in Mastering the B2B Business Landscape
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Summary Unleash Growth Potential: Harness the Power of Strategic Outsourcing!
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Innovative Content and Digital Solutions Boost Engagement and Web Traffic
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Feeling lost in a sea of tech jargon? Struggling to stand out from the competition at industry...
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The Definitive Guide to B2B Video Marketing: Leveraging the Rising Consumption of Video
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Transform Your B2B Strategy with Video Marketing Excellence! Did you know that 87% of businesses...
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eBook: The Full B2B Sales Team
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Specialized Sales Roles to Accelerate the Sales Cycle As today’s B2B buyers grow more informed and...
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RevUp Your RevOps: Navigating Trends and Best Practices
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Introduction Have you heard the term "RevOps" floating around and wondered what it's all about?...
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The RevOps Advantage: A 4-Step Guide to Elevate CX and Amplify Revenue Growth
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Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
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7 Best Practices to Boost Your Channel Partner Relationships
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Partner Channel: A Real Game-Changer Partner Channel has become a must-have tool in any company's...
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Sales-As-A-Service: Outsourcing the Entire Sales Funnel for 360-Degree Growth, in 2024
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The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
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The AI Revolution: Transforming Partner Channel Engagement
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Summary AI and Beyond: Elevating Your Partner Channel Engagement to New Heights Ever feel like...
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Mastering SEO for B2B Tech: Maximizing Online Presence and Visibility for SMBs
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5.06 billion That’s how many people use search engines worldwide, adding up to around 98% of...
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Build Lasting Partnerships: The Power of Effective Channel Partner Management
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The Changing Landscape: The Age of the Partner With the constant ongoing shifts in the B2B world,...
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Creating Growth in 2024: 4 Smart Ways to Boost Sales by Riding the Wave of Emerging Trends
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The B2B landscape is undergoing a profound transformation. Gone are the days of siloed...
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5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
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Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
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Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
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Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
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Insights into the Transformative Landscape of the 2024 Partner Channel
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Introduction Picture this: the business world, a bustling marketplace where every player is on a...
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eBook: 5 Outsourcing Strategies for Inside Sales
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Modernize Inside Sales: 5 Proven Outsourcing Strategies B2B selling has evolved—and the traditional...
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Driving Superior Platform Adoption with 95% Merchant Adoption Rate
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Summary Unlocking Growth: Enhancing Platform Adoption Through Superior Onboarding The whole world...
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High-End E-Commerce Platform Achieves 95% CSAT with Offshore Team
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Summary Achieving Global Success: Strategies for Seamless Customer Support When it comes to selling...
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Advanced Campaign Management Solutions Lead to 70% Reduction in Operational Costs through Streamlined Ad Ops Processes
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Summary Unlocking Efficiency: MarketStar's Strategies for Maximizing Ad Ops Performance When it...
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The Definitive Guide to Sales Enablement- Enabling Sales Teams for a Product Launch
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Summary Unlocking Sales Success: A Roadmap to Product Launch Excellence Launching a new product is...
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The Definitive Guide to Sales Enablement - Questions to Ask Before Buying a Sales Enablement Platform
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Summary Empower Your Sales Team: The Ultimate Guide to Choosing the Right Enablement Platform By...
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Streamlined Account Conversion Yields 90% Surge in Customer Satisfaction
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Summary Boosting CSAT and Reducing Churn: How MarketStar Transformed Ad Account Conversion Rates As...
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The Definitive Guide to Delivering Superlative Customer Experience in a Digital - First World
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Summary Unlock the Potential of Digital Customer Experience: Your Roadmap to Success
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Beyond Numbers: The Future of ROI Measurement in Demand Generation
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Summary Mastering ROI in Demand Generation: Emerging Trends and Strategies for 2024 The race for...
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Charting a Course Through the 2024 Partner Channel Landscape
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Summary Future-Proof Your Partnerships: Explore Key Trends and Insights for 2024 and Beyond
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Optimize Your End-To-End SaaS Sales Process - Here’s How
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Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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CXO Guide: The Definitive Guide to Churn Reduction
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Summary The pandemic has made one thing crystal clear: a growth machine focused on a customer...
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CXO Guide: The Definitive Guide to Customer Onboarding
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Summary There are many reasons why customers churn. But a gap in understanding the full...
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CXO Guide: Winning The Customer Value Game Through Outsourced Customer Success
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Summary Customer success may look similar to customer service, customer support, or account...
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Account Management at Global Scale Leads to 95% Increase in CSAT
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Summary Transforming Customer Support: MarketStar's Strategic Approach to Account Management...
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The Definitive Guide to Inside Sales – Successfully Implementing an Inside Sales Strategy
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Summary Transforming Sales in the Digital Age: Inside Sales Strategies for Success While...
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The Definitive Guide to Sales Enablement – Building an Agile Sales Team
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Summary Mastering Sales Enablement: Your Guide to Achieving Sales Agility Selling in the post-Covid...
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4X Surge in Conversions: MarketStar's Demand Generation Strategies Amplify Client Success
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Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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Customer Success in 2024- Overcoming the Personalization Paradox, Tech Turbulence, and Rising Expectations
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Summary The Secret to Conquering Customer Success: Overcoming Challenges with Opportunities Going...
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Navigating the Sales Storm: Strategies to Overcome 2024's Toughest Challenges
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Summary Sales Landscape Decoded: Key Insights, Challenges and Opportunities for Success
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Sales Prospecting Tips, Techniques and Tools
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Summary The “Sales Prospecting Tips, Techniques, and Tools” cheat sheet provides a comprehensive...
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MarketStar's Tech-Driven Excellence Fuels Multi-Million Dollar Revenue Surge through Enhanced Technical Expertise
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Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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CXO Guide: The Definitive Guide to Accelerating Growth through Partner Channel Sales
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Summary Struggling to Maximize Your Revenue Growth?
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Case Study: Accelerated Ads Adoption Drives Revenue Surge for this Leading Search Engine Platform
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Summary MarketStar is the premier provider of B2B outsourced sales and revenue acceleration...
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CXO Guide: Outsourced Sales as a Service
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Elevate Sales Performance Through Strategic Outsourcing As sales cycles grow more complex and buyer...
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CXO Guide: The Definitive Guide to Successful Sales Methodologies
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Sell Smarter: Unlock Growth with the Right Sales Framework In a crowded, fast-evolving market,...
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CXO Guide: The Definitive Guide to RevOps
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Summary Revolutionize Your Revenue Strategy with the Power of RevOps Dealing with misaligned teams,...
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The Definitive Guide to RevOps: An Operating Framework for Growth
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Summary Crafting a RevOps Framework: Your Blueprint for Business Transformation The B2B buying...
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The Definitive Guide to Build and Scale Your RevOps Function
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Summary Elevate Your Business with End–to-End Revenue Orchestration Mastery The business world is...
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Roadmap to RevOps: 5 Common Challenges (and Solutions) for B2B Organizations
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Summary Navigating RevOps: Your Ultimate Guide to Sustainable Revenue Growth Revenue Growth Are you...
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The Definitive Guide to Advanced ABM Strategies: Personalization, AI, and Omnichannel Tactics to Drive Growth
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Summary Unlock Growth with Advanced ABM Strategies Traditional outbound strategies are losing their...
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CXO Guide: The Definitive Guide to Sales Pipeline Management
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Master Sales Pipeline Management for Scalable Growth In today’s competitive landscape, closing...
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Optimize your GTM Strategy during an Economic Downturn
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Summary It’s no secret that the global economy is in a period of uncertainty. In times like these,...
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Onepager: Measuring Customer Success In SaaS Companies: 6 KPIs To Focus On
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Summary The term “customer success” has gained significant traction in recent years as an...
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eBook: Elevate Partnerships: 6 Steps to Optimize Your Partner Channel Strategy
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Summary Traditional partner programs no longer cut it in today's world.
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Anticipating Shifts and Opportunities in Content Marketing: A 2024 Guide by MarketStar
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Summary Seize the Opportunity: Discover Key Trends and Strategies for Content Marketing Success As...
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Fuel Your ABM Success with the Power of Intent Data | MarketStar
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Summary Elevate Your ABM Game: A Deep Dive into Intent Data's Transformative Role and Strategies...
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Enhanced CS Program: 2.3X Reduction in SMB Advertiser Churn | MarketStar
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Summary The current market landscape places the consumer in total control, where potential clients...
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Turn Prospects into Customers- Strategies to Improve Your Sales Funnel
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Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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Empower Your Marketing Strategy: A Roadmap to Marketing Automation Efficiency
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Unlock the Full Potential of Marketing Automation Marketing automation has become a game-changer...
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Embracing the Future: Social, Mobile & Cloud in 2024
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Adapting to the Digital-First Economy for Smarter Business Growth The digital landscape is evolving...
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Elements of a Successful Video Marketing Plan
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A Forbes survey on corporate executives and video usage revealed that 75% of all executives claimed...
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Support Organic Search with Paid Search Campaigns for Incremental Traffic to Website
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Who wouldn’t want to be in the top three results of search engines and attract organic traffic in...
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Maximizing Event ROI by Optimizing Technology
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Event marketing is a tried and tested method for marketers to build brands, promote products,...
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7 Easy-To-Use Technology Solutions to Include in Your Sales Stack
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Key Takeaways The technology and tools you use in your sales stack can directly impact your sales...
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Overcoming the 8 Challenges of On-Demand Delivery Services
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Key Insights On-demand delivery services are slowly becoming a part of everyday life, with half the...
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Importance Of Diversification and Personalization in Sales Pipeline Management
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Key Points Diversification and personalization are critical to sales pipeline management because...
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Breaking Through Barriers: Strategies for Overcoming E-Commerce Challenges
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Turning E-Commerce Challenges into Growth Opportunities E-commerce has reshaped the way businesses...
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Ignite Collaborative Growth with Partner Channels: Key Insights for Success
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The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
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5 Effective Strategies for Leading a Sales Team During a Recession
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Key Takeaways According to Investopedia, markets tend to go south every seven years Invest in...
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5 Key Marketing Strategies to Drive Sales Pipeline in a Recession
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Key Takeaways Over 90% of CFOs believe an economic crisis is inevitable, with around 35% predicting...
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Personalized CX (Customer Experience): 5 Ways to Do it Right
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Key Insights Gone are the days when adding a person’s first name into a generic email promotion...
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6 Highly Successful Tips for Selling Cloud-Based Solutions
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Key Insights While many organizations have transitioned from hardware-based data storage systems to...
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7 Highly Effective Customer Success Strategies to Transform Customer Experience
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Key Insights Customer experience has become the top priority for businesses and the reason is...
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Sid Kumar: The Role of Tech and Tools in Empowering Sales Teams
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Discover the role of technology and tools in empowering sales teams with Sid Kumar, SVP RevOps at...
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10 Key Sales Trends to Watch Out for in 2023
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Key Takeaways 2022-23 marks the transition to a post-COVID situation powered by artificial...
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The Savvy Marketers' Cheat Sheet to Effective Customer Journey Mapping
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Turn Insights into Action: Master the Art of Customer Journey Mapping Understanding your customer’s...
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Scaling Your Business During a Recession with the Right Growth Strategy
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Key Takeaways Some businesses not only survive recessions but grow during unfavourable times....
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5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023
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Key Takeaways AdTech and MarTech companies need to implement several business growth strategies in...
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AdTech 2023: 5 Trends SDRs and Sales Teams Need to Know to Prepare for Times of Change
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Summary Navigating AdTech in 2023: Key Trends Redefining Sales Strategies The world of AdTech is a...
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B2B Lead Generation Trends: Planning For 2023
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Summary Future-Proof Your Strategy: Essential B2B Lead Generation Trends You Can't Ignore The B2B...
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Top B2B Sales Trends You Cannot Ignore In 2023
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Summary Unleash Your Sales Potential: Harnessing the Power of Emerging B2B Trends Ever noticed how...
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The Definitive Guide to Digital Advertising Trends for SMB Businesses in 2023
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Summary Stay Ahead of the Game: Your Ultimate Handbook to Digital Advertising Success Feeling...
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B2B Marketing Trends and Predictions 2023: Here’s What You Need to Know
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Summary Level Up Your B2B Marketing: Essential Trends and Predictions for Success Feeling lost in...
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Unveiling the Latest SaaS Customer Success Trends for 2023
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Summary Mastering SaaS Customer Success: Key Trends Shaping the Landscape For SaaS businesses,...
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The Sales Manager’s Cheatsheet: Top Sales Forecasting Tools and Software 2023
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Summary Elevate Your Sales Strategy: Your Ultimate Guide for Effective Forecasting Looking to boost...
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Elevating Brand Relevance Through Data-Driven Storytelling and Engaging Content
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Turning Insight into Impact with Strategic Content Execution When it comes to enterprise marketing,...
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AI-based Sales Enablement Tool for Lead Gen: Featuring Nytro.ai
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Unlock the Future of Sales: AI-Driven Lead Generation & Enablement The modern sales landscape is...
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Leads vs Contacts: Know Who's Who in Your Sales Pipeline
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The way we sell today is being shaped by the evolving customer journey, technological advancements,...
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The Need for Knowledgeable Salespeople with a Growth Mindset
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Key Takeaways Research has proved that influence is the foundation of selling. It is what inspires...
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The Definitive Guide to Ad Operations
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Summary Transform Your Ad Ops Strategy: A Complete Guide to Ad Ops Excellence Ad Operations is one...
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How MarketStar Enabled a Leading Data Storage Provider to Boost Sales Performance
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Scaling Sales Enablement with Interactive Demo Delivery In today’s enterprise sales landscape,...
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How Innovative Marketing Solutions Led to Boosted Engagement and Retention
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Revolutionizing Customer Engagement and Retention with Strategic Marketing In today’s competitive...
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Uncover the Maturity Level of Your Digital Advertising Operation
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In the world of digital advertising, achieving sustainable and profitable growth requires a...
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Reap The Rewards of Ecommerce Outsourcing with MarketStar’s Customized Solutions
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Key Points Inefficient Ecommerce operations can lead to higher costs, reduced profitability, and...
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Navigating Economic Uncertainty: Outsourcing as a Business Strategy
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Outsourcing for Resilience: A Smarter Way to Drive Growth In today’s volatile business landscape,...
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Selling in the Era of AI
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Introduction There is no doubt that the rise of AI tools in sales has the potential to...
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Keys to Creating A Great Inside Sales Team
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The B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and...
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The Definitive Guide to Marketing Automation: Realizing Its Full Potential
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Maximize Your Marketing Automation: Strategies for Unmatched Growth When it comes to streamlining...
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Aaron Reinitz: Redesign Your Sales Strategy to Future Proof Your Sales Organization
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Aaron Reinitz, Head of Sales - NY Enterprise Digital Natives, Google Cloud, emphasizes the...
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Arup Chakravarti: Equip Your Sales Teams for Times of Economic Change and Uncertainty
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Arup Chakravarti, Director of Sales Excellence, Equifax, along with host Joy Dumandan, discuss the...
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Molly McKinstry: Optimizing Your Sales Pipeline Velocity for Top Performance
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In this insightful episode, Molly McKinstry, Head of Sales at Calendly, along with host Joy...
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Unlocking Profitable Growth: The Power of Outsourcing in Scaling Your Business
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Growth is a positive thing. Whether it’s financial or personal, growth means progress. When we talk...
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Significant Success Secrets For Bulk SMS Marketing
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With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has...
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5 Biggest Digital Advertising Trends to Watch Out for in 2023
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Key Takeaways Businesses can promote advertising through numerous online channels like social media...
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The Definitive Guide to Sales Enablement: Developing a Content Strategy
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Driving Sales Growth: The Power of a Strategic Content Approach As B2B buyer behavior evolves, the...
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AdTech 101 – Is Your Strategy Where it Needs To Be?
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AdTech is a broad term that references various solutions to help target, deliver, track, and...
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What Would Happen if you Outsourced Inside Sales?
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You’re probably familiar with the concept of companies outsourcing their IT, human resources, and...
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The Definitive Guide to Customer Retention
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The Art of Retaining Customers: Key Insights for Lasting Relationships Customer retention is...
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Choosing the Right Sales Tools for Your Business in 2023
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Key Takeaways Leveraging the latest sales tools can help streamline your sales processes, enhance...
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In-House Sales Teams vs. Outsourced Sales Teams: It’s All About ROI, and Not Just Financial Investment
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See the Buy vs. Build ROI infographic summary here Despite rapid market changes, looming economic...
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5 Critical Concepts for Engaging the Partner Channel
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Engaging the partner channel isn’t as easy as it once was. Partners are more diverse and...
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Empowering Teams and Driving Engagement with MarketStar’s Innovative Content Strategy
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Transforming Content: Driving Engagement and Efficiency In the fast-paced digital world, managing...
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Standing with the People of Ukraine by Providing Winter Aid & Results
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The ongoing war in Ukraine caused by the Russian acts of aggression has made the devastating...
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From Strategy to Success: Your Complete Content Marketing Blueprint
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Connect, Engage, Convert: The Ultimate Guide to Content Marketing Did you know that 68 % of...
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Field Sales is Transforming to Inside Sales in Industries Around the World - The time is NOW!
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Transformation is not the easiest task for large businesses. It has been said by MANY enterprise...
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How to Use Content to Navigate Complex Product Sales Situations
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Content is an essential component of B2B selling. This is especially true for companies that sell...
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The Definitive Guide to Influencer Marketing: A Blueprint for Maximizing Impact
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Fuel Your Growth with Influencer Marketing: Your Roadmap to Success In a world where every...
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How Chatbots are Revolutionizing Customer Care
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Talking to a customer service executive can be a time-consuming and frustrating experience that...
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B2B Strategies to Build Resilience During an Economic Downturn
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Key Takeaways According to a CNBC survey, top CFOs predict that a recession will hit in the first...
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Outsourcing Sales Operations (7 Important Benefits Discussed)
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Key Takeaways: We’ve often heard the term outsourced sales floating around in multiple meetings...
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Captivate, Connect, and Convert with The Power of Compelling Storytelling
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Have you ever noticed how a good story can capture anyone's attention, no matter who they are or...
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5 Effective Ways to Level Up Your Sales Coaching Program with AI
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Key Takeaways: The shift from the traditional offices to the work-from-home (WFH) setup poses an...
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Understand Thy Customer
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Content marketing is the perfect demand generation platform, allowing you to nurture leads, enhance...
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The Future of Adtech: Turning Challenges into Golden Opportunities
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Key Takeaways Ad ops was quite straightforward in the pre-digital days, with media companies...
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Before you Outsource a Sales Team
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An influx of sales outsourcing companies in recent years is a sign that many organizations take...
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How to Find High-Quality Leads [The AdTech Guide]
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Key Takeaways AdTech allows advertisers to plan, manage, and optimize their campaigns...
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How to Classify Churn in Your Customer Success Program
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Churn is inevitable in every customer-centric business – be it a darling of Silicon Valley or a...
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6 Best Practices Discussed to Build a Robust Sales Pipeline
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Key Takeaways: Dropping dead leads and prioritizing high-value and sales-ready ones can help you...
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Sales Training in the Post-COVID Era: The Do’s & Don’ts of Just-In-Time Learning
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Key Takeaways The COVID-19 pandemic has forced B2B sales organizations to reinvent themselves at an...
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Why is Your Sales Team Not Performing?
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As you're coming to the end of Q4 and have more and more reports coming your way, a realization of...
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Customer Success: 2 Key Metrics to Track & Measure Success
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Key Takeaways: If there is one SaaS metric you should monitor carefully, then it is your churn...
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Mobile-First CX Strategy (5 Exciting Trends to Look Out For)
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Key Insights As the future grows digital, the smartphone is increasingly becoming the device of...
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5 Points to Consider When Outsourcing Customer Success
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Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
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Key Takeaways: To gain loyal and long-term customers, you need to design a journey map that...
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B2B businesses should have instant access to the data of every customer and transaction. It’s...
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Key Takeaways: The risk of recession is slowly but surely rising as global turbulence continues....
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Key Insights Customer support and expectations in 2022 will leave little room for error.
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As of 2022, 92% of the United States' total population has internet access. That translates to over...
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Key Takeaways: Effective sales pipeline management can help you organize your sales process...
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Back in the late 90s, an American software designer, Alan Cooper, developed a concept that changed...
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Key Insights It is tempting to do everything in-house. The more you can do in-house, the less you...
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In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc.,...
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Key Takeaways In the dynamic marketplace that we are in today, building long-lasting relationships...
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Key Insights In the past few years, the methods of delivering adtech solutions have dynamically...
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A Customer Success program is an essential part of modern business, especially for technology...
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As business solutions grow increasingly complex, some buyers require additional assistance to...
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Key Takeaways If there is one SaaS metric you should monitor carefully, then it is your churn rate....
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Key Insights The buzz around RevOps continues to build, with companies adding new roles at a record...
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Key Takeaways The market for sales-as-a-service continues to grow across the globe with major...
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Summary Revolutionizing Customer Success: Key Trends and Strategies You Need to Know The Customer...
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Social selling is one of the most overlooked strategies in B2B selling. Many sales reps consider...
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Our journey starts in the midst of a company wondering why they can't keep customers using their...
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Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
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Key Insights In order to bounce back from the disruptions caused by the pandemic, organizations...
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Key Takeaways: In the midst of a rapidly changing business environment, Software as a Service...
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Key Takeaways: While it is easy to think that they work in silos, both the customer success and...
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Key Insights 2020 emerged as one of the most challenging years in recent years. With catastrophic...
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Key Insights: Many businesses choose to ignore small- and medium-sized businesses (SMBs), setting...
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Sales enablement is the process of supporting your organization’s sales team with the information...
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Prosthetic patients at the Hospital das Clinicas in São Paulo, Brazil, are receiving a new form of...
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“The biggest sources of opportunity are collaboration and partnership. And today, with digital...
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The underlying purpose of sales enablement is, essentially, to improve sales outcomes. While this...
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Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by...
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In large organizations with teams spread across time zones, coaching is a problem of scale. The...
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For your business to grow, it is vital that you have a good product and a good sales and marketing...
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Every customer journey starts with your sales team. Stop. Please ask yourself if you are liking the...
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4 Steps to Enabling Sales for Remote Selling
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No sales rep succeeds on their own. Successful sales performance is the result of many factors. You...
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The temptation for any B2B sales team is to hunt for whales. If you can land that one big deal, you...
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The overall success of any sales and marketing initiative ultimately hinges on customer success....
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When it comes to selling B2B technology, landing an enterprise deal is like grabbing the brass...
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Selling complex technology requires special skills and technical expertise, but knowing how to sell...
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Selling technology is never easy, and when you are dealing with enterprise sales, there is nothing...
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If you are in sales (or a movie buff), you have undoubtedly heard the phrase “ABC, always be...
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Ensuring customer success is at the heart of consultative selling isn’t just fluff. When you are...
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Every company wants a faster sales cycle. The challenge with selling technology is that selling...
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Outsourcing continues to gain momentum as part of the B2B sales process, especially with the...
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Traditionally, trade shows have been a great way to increase market visibility and gather sales...
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Everyone wants to save money, but there are times when you need to invest more to get more in...
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Customer Success Requires a Smooth Post-Sales Transition
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Closing the deal is only the first step of a successful sale. Once the contract is signed, you have...
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7 Tips to Build a Successful Enterprise Sales Plan
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If you know anything about selling technology, then you know that enterprise sales are different...
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You are being measured. How do you stack up? Are you proving your client’s return on investment...
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The world of virtual business, including virtual selling, is here to stay. It’s an adjustment, but...
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Is Collaborative Partnering the Future of Outsourcing?
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Key Insights A PwC research indicates that many outsourcing deals collapse even before the contract...
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3 Best Practices of a Great Partner Enablement Program
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In today’s hyper-competitive marketplace, you can’t continue to grow your business if you decide to...
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Product Adoption Challenges and How to Solve Them
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Responding to a popular survey, liking an inspiring post or availing an irresistible offer– these...
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Why Marketing Needs to be Involved in Customer Success Strategy
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The roles of customer success and marketing are different, and yet interdependent. The former...
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5 Keys to Effective Customer Onboarding
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Most sales reps congratulate themselves on a job well done when customers sign on the dotted line,...
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Great customer service pays. It leads to customer loyalty, increased profits, and a better brand...
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4 Effective Ways in Which Customer Success Helps Your Business Scale New Heights
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Key Insights The pandemic has led to trustworthiness becoming the top priority for customers...
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In today's digital age, live streaming has become a game-changer for businesses. It's not just...
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Is Your Sales Enablement Platform All that It Could be?
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How to Implement an Omnichannel Strategy in Your Contact Center
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As B2B buyer behavior evolves, the content demands on vendor organizations and sales teams continue...
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In response to the demands of physical distancing and work from home that came with the onset of...
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The role of contact centers has evolved over the years, with the emphasis now on improving customer...
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Sales training is a multi-billion dollar industry. The global workplace training industry reached...
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Success with RevOps Roadmap: 5 Key Areas to Consider
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Key Takeaways Market conditions have grown infinitely more challenging for companies, making a...
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5 Highly Effective Ways to Uncover Your Customer Pain Points
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Key Insights No matter which industry you’re in, the issue of customer experience is likely your...
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In this interview, our host, Jessica Ly, speaks with Ozge Tuncel, VP of Customer Success and Sales...
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In this insightful conversation, Jessica Ly speaks with Dori White, Head of Field and Partner...
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Our host, Jessica Ly, interviews Valerie Jones, VP of Marketing at Broadridge, about the company’s...
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5 Keys to Implementing an Omnichannel Customer Support Program
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The customer engagement landscape has transformed significantly over the past decade. Customers no...
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Delivering High-Performance Sales Training in a Virtual World
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Introduction As we slowly come to terms with the reality of living in a COVID-19 world, there is...
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Our host, Jessica Ly, interviews Ruby Raley, VP of Sales, Healthcare and Life Sciences at Axway,...
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The traditional on-premises software distribution model is fast becoming a thing of the past. While...
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In a survey conducted by Demandbase, an Account-Based Marketing (ABM) company, as many as 80% of...
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Our host, Jessica Ly, interviews Cheryl Hatlevig, Director of Field Marketing at Fortinet, about...
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Every sales professional needs a little sales motivation now and then. Successful selling is about...
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How Not Having a Customer Success Team Is the No. 1 Reason Your Churn Is So High
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With more companies looking to create recurring revenue models based on subscription sales, the...
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If a customer is unhappy with your brand, it is very likely that they have not had a seamless...
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The opening scene of Mission Impossible 2 featured Tom Cruise climbing a sheer mountain face, only...
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A well-structured and efficient onboarding program is the key to getting new recruits up to speed...
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Our host, Jessica Ly, interviews Tony Kujawa, VP of Sales at GoSecure, about the evolving landscape...
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Our host, Jessica Ly, interviews Teri Turner, Director of Global Sales Enablement at Reltio, on how...
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Summary Adapting to the New Normal: Sales Enablement Insights Amidst COVID-19
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Summary Outsourcing for Success: Customer Service in a Changing World
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Summary Navigating the Sales Frontier: A Focus on Channel Enablement
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The Definitive Guide to Sales Enablement Best Practices
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Summary Mastering Content Strategy in Sales Enablement: Key Insights from 2020
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Navigating the Impact of COVID Across Global Industries In the wake of COVID-19, we've encountered...
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Malery Lassen: Scaling Partner Marketing with Data-Driven Insights
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Our host, Jessica Ly, interviews Malery Lassen, Director of Global Partner Marketing at...
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AJ Herrera: Driving Brand Strategy and Culture at VMware
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In this interview, our host, Rajiv Parikh, sits down with AJ Herrera, VP of Brand and Advertising...
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Ryan Kim: The Future of AI in Cloud Contact Centers
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In this exciting interview, our host, Rajiv Parikh, sits down with Ryan Kim, CMO of Five9, as he...
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Shalini Mitha: Elevating CX Through Trust and Data-Driven Marketing
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In this interview, our host, Kevin Benedict, speaks with Shalini Mitha, Global Head of Product...
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Brian Gilman: The Shift from Product Marketing to Solutions Marketing
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In this conversation, our host, Kevin Benedict, interviews Brian Gilman, VP of Product Marketing at...
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Ishita Matharu: Strategic Decision-Making in Digital Marketing
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In this interview, our host, Rajiv Parikh, speaks with Ishita Matharu, Head of Digital Marketing at...
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Ann Coleman: Enhancing Sales Operations and Process Improvement
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In this interview, our host, Jessica Ly, is in talks with Ann Coleman, VP of Sales Operations at...
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Anthony Ching: AI-Powered Marketing Optimization
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In this interview, our host, Jessica Ly speaks with Anthony Ching, Head of Product Management for...
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Alan Tarkowski: Strategic Sales Approaches in Cybersecurity
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In this interview, our host, Rajiv Parikh, speaks with Alan Tarkowski, Senior Director of Global...
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Sri Satish Ambati: AI as a Partner in Human Advancement
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In this interview, our host, Rajiv Parikh, sits down with Sri Satish Ambati, CEO & Co-Founder of...
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David Saxon: Driving Partner Ecosystems and Growth in Product Analytics
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In this exciting interview, our host, Jessica Ly,talks to David Saxon, VP of Channel Salesand...
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Chris James: Scaling Business Agility in a Changing Digital Landscape
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In this interview, our host, Rajiv Parikh, is in conversation with Chris James, CEO of Scaled Agile...
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Rob Perry: Reinventing Product Marketing for a Subscription-Driven World
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In this interview, our host, Kevin Benedict, speaks with Rob Perry, VP of Product Marketing at ASG...
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Alexandra Méhat: Evolving Product Marketing in a Competitive Landscape
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Our host, Rajiv Parikh, interviews Alexandra Méhat, Product Marketing Director for SMBs at NETGEAR,...
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Denis Vilfort: Driving Innovation in Composable Fabric at HPE
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In this interview, our host, Rajiv Parikh, speaks with Denis Vilfort, Chief Evangelist for...
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Paul Ross: Scaling Sales Operations with AI and Hyper-Automation
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Our host, Rajiv Parikh, interviews Paul Ross, VP of Global Sales Operations at UiPath, about the...
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Scott Spalding: Leveraging Sales in Cloud Communications
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In this interview, our host, Kevin Benedict, speaks with Scott Spalding, National Sales Leader for...
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Paul Hunter: Navigating Market Shifts and Partner Growth Strategies
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In this insightful interview, our host, Jessica Ly, is in talks with Paul Hunter, Partner Sales...
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Tim Thimot and Pablo Abreu: Preventing Identity Fraud with AI
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In this interview, our host, Kevin Benedict, sits down with Tom Thimot, CEO, and Pablo Abreu, SVP...
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Aygun Suleymanova: Shaping the Future of Emerging Technologies
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In this interview, our host, Jessica Ly, sits down with Aygun Suleymanova, Senior Director of...
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Sheryl Wharff: Driving Partner Marketing Success at Micro Focus
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In this interview, our host, Kevin Benedict, sits down with Sheryl Wharff, America's Channel and...
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Kelly Hopping: Driving Brand Growth and Market Impact in Digital Marketing
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In this insightful interview, our host, Rajiv Parikh, sits down with Kelly Hopping, Chief Marketing...
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Jason Grier: The Convergence of CX and Brand Reputation
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In this interview, our host, Jessica Ly, sits down with Jason Grier, EVP and Chief Customer Officer...
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Alex Atzberger: Transforming Customer Experiences in the Subscription Economy
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In this exciting interview, Kevin Benedict interviews Alex Atzberger, President of SAP CX, about...
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John Vincenzo: Strategies for Successful Brand Awareness
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In this interview, John Vincenzo, Senior Vice President, CMO, at Silver Peak, speaks about brand...
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Reza Kamran: Product Marketing Debunked
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In this interview, Reza Kamran, Senior Director of Product Marketing at Intermedia, speaks about...
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Cynthia Xu: Expanding Global Business Through Strategic Investments
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Our host, Rajiv Parikh, speaks with Cynthia Xu, Director of Business Development and Investments at...
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State of Event Marketing 2019: Challenges in Planning, Implementing, and Maximizing ROI
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Summary Mastering Event Marketing: Planning, Implementing, and Maximizing ROI
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Aimee Catalano: Partner Marketing Strategies for a Rapidly Evolving Landscape
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In this interview, our host, Jessica Ly, sits down with Aimee Catalano, Global Partner Marketing...
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Jay Sherman: Elevating Sales Enablement for Growth
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In this interview, our host, Rajiv Parikh, is in conversation with Jay Sherman, Director of Sales...
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David Downing: Adapting Messaging to Market Shifts
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In this interview, our host, Kevin Benedict, sits down with David Downing, EVP of Product...
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Mark Banfield: Enhancing Service Monitoring for a Digital Future
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In this interview, our host, Kevin Benedict, speaks with Mark Banfield, Chief Revenue Officer at...
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Dean Beaver: Maximizing Global Sales Growth
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Our host, Jessica Ly, interviews Dean Beaver, VP of Worldwide Sales at Gigamon, about the company’s...
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Sangeeta Walsh: API Innovation and Analytics in Enterprise Communications
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In this engaging conversation, Jessica Ly interviews Sangeeta Walsh, Director of Platform and...
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The Definitive Guide to Event Marketing 2019
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Unlock the Power of Events for Your Business In today's competitive landscape, events remain the...
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State of Customer Retention 2019: Building and Retaining Customer Loyalty
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Summary Harness the Power of Customer Retention: Proven Strategies and Insights from 2019
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Irshad Raihan: The Science of Product Marketing
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In this interview, our host, Jessica Ly, has an interesting conversation with Irshad Raihan,...
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The Definitive Guide to B2B Video Marketing – The New Art of Storytelling
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The Definitive Guide to B2B Video Marketing With advancements in digital technology and the rise of...
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Vibhor Kapoor: Design-Led Product Innovation
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Can design be automated? Can voice be a medium in product design? Discover how Adobe is...
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Customer Success, Specialized - eBook
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Build a Retention-First Strategy with Customer Success Customer Success is no longer just a support...
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State of Customer Onboarding 2019
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Summary Transforming Customer Onboarding: Insights and Strategies from 2019
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Rob Holcombe: Individuals Developing Leadership
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In this insightful conversation, Anthony Khaletsky interviews Rob Holcombe, Director of Customer...
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State of Sales Enablement 2019
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Summary Unleashing Sales Potential: Key Insights from Sales Enablement 2019
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Lori DeFurio: Customer Engagement Marketing
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In this interview, Jessica Ly is in conversation with Lori DeFurio, Group Manager of Retention &...
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Todd Montgomery: CSAT - The “Happy Customer” KPI
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In this interview, Anthony Khaletsky sits down with Todd Montgomery, EVP, Customer Engagement &...
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David Bisciotti: Fundamentals of Customer Success for Businesses
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Customer success is becoming one of the most important factors across all types of businesses—the...
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State of Contact Centers 2019: The Omnichannel Approach
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Summary Transforming Customer Interaction: Key Insights from Contact Centers in 2019
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State of Product Marketing 2019: Content Creation and Delivery
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Summary Enhancing Product Marketing: Key Insights into Content Creation and Delivery for 2019
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Susan Aoki: Digital Transformation in Customer Support at VMware
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In this interview, Kevin Benedict sits down with Susan Aoki, Vice President of Global Services...
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Neeraj Srivastava: Why Every Business Needs Customer Success
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In conversation with Jessica Ly, Neeraj Srivastava, Senior Director, Customer Success, BroadSoft...
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Mike Minchew: The Evolution of Sales Enablement
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In conversation with Rajiv Parikh, Mike Minchew, Head of Global Sales and Marketing Enablement at...
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Denis Sison: The 4 S’s of Experience Marketing
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In this interview, our host, Rajiv Parikh, talks to Denis Sison, Head of Marketing Excellence and...
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Brian Larsen: Customer Success in the Healthcare Industry
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In conversation with our host Jessica Ly, Brian Larsen, VP, Customer Success, Practice Fusion,...
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Greg Turner: The Impact of Disruption on Your Business
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In this interview, Anthony Khaletsky has an insightful conversation with Greg Turner, Chief Revenue...
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Aarti Bharathan: How E-commerce Platforms Are Changing
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In this insightful conversation, our host, Jesscia Ly speaks to Aarti Bharathan, Senior Director of...
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Greg Fox: Effectively Managing Technology Alliances, Channels & Partnerships
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In this interview, host Kevin Benedict speaks with Greg Fox, VP of Alliance Partner Program at...
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Sunder Sarangan: Innovation & Disruption in the Marketing World
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In this insightful interview, our host, Rajiv Parikh, sits down with Sunder Sarangan, Chief...
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Amy Messano: Strategic Management with Long & Short-Term Objectives
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In conversation with Rajiv Parikh, Amy Messano, CMO, Altair, shares with us the importance of...
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Dawn Colossi: Strategizing Business Through Customer Research
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In conversation with Rajiv Parikh, Dawn Colossi, CMO, FocusVision, speaks about the importance of...
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Steve Kaplan: Financial Frameworks & its Importance
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In conversation with Rajiv Parikh, Steve Kaplan, VP Customer Success Finance, Nutanix, shares with...
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Vittorio Viarengo: Cloud Security - New Risks, New Rules
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In this insightful interview, our host, Rajiv Parikh, sits down with Vittorio Viarengo, VP of...
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Laura Drabik: Innovation in Insurance
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In this interview, our host, Rajiv Parikh sits down with Laura Drabik, Group VP of Business...
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Jeff Romano: Connected Customer Experiences
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In conversation with Jessica Ly, Jeff Romano, Senior VP, Global Customer Success, 8x8 speaks about...
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Bill Harris: The Importance of Customer Success Strategies
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In this insightful interview, our host, Jessica Ly, sits down with Bill Harris, Director of...
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Supriya Goswami: Advancing Mobile Marketing
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In conversation with Jessica Ly, Supriya Goswami, VP of Marketing at InMobi, explains how marketers...
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Hector Vizcarrondo: Making B2B Marketing Impactful
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In this interview, our host, Rajiv Parikh, speaks with Hector Vizcarrondo, Senior Director of...
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Peter Di Pietrantonio: Creating a Culture of Innovation
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How are Google's innovations driving the company to continuously develop new features and...
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Amritesh Chaudhuri: Unified Communications Trends
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In this insightful interview, our host, Jessica Ly, engages in a deep conversation withAmritesh...
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Michelle Huff: Human Insights with UserTesting
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In this interview, our host, Patrick Ronan, talks with Michelle Huff, CMO of UserTesting, about the...
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eBook: Sales as a Service® - The MarketStar Advantage
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Why should you choose MarketStar? Are you looking to build and maintain a competitive sales force...
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Charles Kraus: The Frontlines of Product Marketing
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In this interview, our host, Kevin Benedict, digs deep into product marketing with Charles Kraus,...
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David Shao: Martech Strategy for Hyper Growth
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In a conversation with Jessica Ly, David Shao, Director, Marketing Technology, ServiceNow, talks...
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Daryl Eicher: Enterprise Integration Platform as a Service
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In conversation with Jessica Ly, Daryl Eicher, Senior Principal Product Marketing Director, Oracle,...
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The Definitive Guide to Effective Onboarding
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Unlock Growth Through Smarter Onboarding In today’s hybrid work era, onboarding isn’t just a...
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Molly Spatara: A Deep Dive into Brand Experience
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In this episode, SAP Ariba and SAP Fieldglass executive and brand expert, Molly Spatara, explains...
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Kathleen Rouse: Understanding Customer Success in the Financial Space
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In this interview, our host, Jessica Ly, sits down with Kathleen Rouse, Head of Customer Success at...
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Benolin Thomas: Role of Customers in Customer Success
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In this exciting interview, our host, Jessica Ly, is in conversation with Benolin Thomas, the...
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Richard Blatcher: Importance of Business Intelligence
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In this interview, our host, Rajiv Parikh is joined by Richard Blatcher, Director of Industry...
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The Definitive Guide to Customer Success: Winning in the Subscription Economy
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Summary Delivering Exceptional Customer Experience in the Subscription Economy
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Deboshree Dutta: Data Mining and Its Importance
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In this interview, our host, Jessica Ly, is joined by Deboshree Dutta, Chief Product Owner at...
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Phil Weintraub: Why the Mainframe is Still Going Strong
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In conversation with Jessica Ly, Phil Weintraub, Vice President, Client IT Transformation, IBM Z,...
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Kurt Kuckein: The Principles of Customer Strategy
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In conversation with Jessica Ly, Kurt Kuckein, Senior Director of Marketing, DDN Storage, explains...
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Kurt Bilafer: Driving FinTech Success in Complex Marketplaces
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In this interview, our host, Jessica Ly, sits down with Kurt Bilafer, Chief Revenue Officer of...
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Christopher Fortuna: The Secret Sauce of Customer Success
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Is there a secret sauce to customer success, or does it require careful ongoing customer...
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Alvaro Celis: The Growing Popularity of Device-as-a-Service (DaaS)
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In conversation with Jessica Ly, Alvaro Celis, VP, Global Device Sales, Microsoft, speaks about how...
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State of Marketing Automation 2019: Drivers and Adoption
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Summary The Evolution of Marketing Automation: Key Insights from 2019
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Marian Favors: The Importance of a Customer-Centric Culture
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In this insightful conversation, our host, Rajiv Parikh talks with Marian Favors, Director of...
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Micheline Nijmeh: How Sales & Marketing Can Work Together to Maximize Growth
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How well can marketing and sales teams work together? What are the elements of a winning brand...
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Lauren Larson Diehl: Driving Customer Success in a CX World
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In this interview, our host, Jessica Ly, sits down with Lauren Larsen Diehl, Senior Director,...
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Tim Chen: Male Allies in Diversity & Inclusion
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Tim Chen, Director, Web Marketing at Rubrik, takes us through an insightful conversation about...
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Janelle Raney: The Need for Constant Innovation
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In this interview, our host, Rajiv Parikh, sits down with Janelle Raney, Head of Product Marketing,...
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Ajit Deshpande: Data Analytics & AI in the B2B Market
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In this insightful conversation, our host, Rajiv Parikh, sits down with Ajit Deshpande, VP of...
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George Skaff: Voice - The Preferred Mode of Communication
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In conversation with Jessica Ly, George Skaff, VP of Marketing, Nuance, speaks about voice becoming...
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Etosha Thurman: Making Commerce Easier on the World's Largest B2B Network
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Global commerce can be incredibly complex and expensive for buyers and sellers alike. In this...
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Jack Marshall: Customer Success in Cyber Security
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In conversation with Jessica Ly, Jack Marshall, VP of Customer Success at Prevoty (Imperva), talks...
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Tifenn Dano Kwan: How the World’s Largest B2B Network Works
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In this interview, our host, Kevin Benedict, has an engaging conversation with Tifenn Dano Kwan,...
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George Sadler: What Account-Based Experience Is All About
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Our host Jessica Ly sits down with George Sadler, Senior Director of Marketing Analytics at Adobe....
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Umang Bedi: Managing Rapid Growth, Customer Experience & Complexity
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Our host, Kevin Benedict sits down with Umang Bedi, the President of Dailyhunt, to discuss his...
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Jason Rose: Inside the Fast-Paced World of SAP CX
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Our host, Kevin Benedict, sits down with Jason Rose, CMO of SAP CX, as he explores his...
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Robert Rabe: A Look into SAP’s Digital Transformation Journey
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In this interview, our host, Kevin Benedict, sits down with Robert Rabe, Head of Commerical...
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LaSandra Brill: AI in Digital Marketing
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In this interview, our host, Jessica Ly, talks with LaSandra Brill, Head of Digital Experience and...
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Shimona Chadha: B2B Marketing Leverages B2C Practices
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Our host, Jessica Ly, chats with Shimona Chadha, AVP of Marketing at HCL Technologies, about how...
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Nancy Porte: Improved CX Leads to Improved Customer Profitability
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Our host, Kevin Benedict, sits down for an insightful conversation with Nancy Porte, Global VP of...
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Giselle Lopes: Modernizing Supply Chain Operations
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In this exciting interview, our host, Jessica Ly, is in conversation with Giselle Lopes, Head of...
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Jim Kruger: Mastering the "2 Seconds to Get 20 Seconds" Approach
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Our host, Jessica Ly, sits down for an insightful conversation with Jim Kruger, SVP of Product &...
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Jackie Palmer: What’s New in the SAP Marketing Cloud
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In this interview, our host, Kevin Benedict, sits down with Jackie Palmer, the Global VP of...
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James Lee: Operating the World’s Largest B2B Network
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In this interview, our host, Kevin Benedict, speaks with James Lee, COO of SAP Ariba and...
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Mary Catherine: Customer Success Strategies to Improve Net Promoter Score
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In this interview, our host, Jessica Ly speaks with Mary Catherine, Director of Customer Success...
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Gretchen Eischen: Marketing Strategies & Intelligent Spend Insights
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In this interview, our host, Kevin Benedict, sits down with Gretchen Eischen, SAP Ariba’s VP of...
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Alonzo Canada: AI & Data from a Design Perspective
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Our host, Patrick Ronan, sits down with Alonzo Canada, VP of Design & Experience at ThoughtSpot, to...
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Laurent Philonenko: Enhancing CX with Real-Time Communications
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In this engaging interview, our host, Jessica Ly, speaks with Laurent Philonenko, CEO of Servion,...
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Kristen Linehan: Driving Business Results via Strategic Engineering Services
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In this interview, our host, Jessica Ly, is in conversation with Kristen Linehan, Senior Director...
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The Definitive Guide to Sales Enablement – Building a Winning Sales Enablement Team
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The Ultimate Guide to Building a High-Impact Sales Enablement Team The growing disparity between...
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Anthony Kennada: Building a Category for Customer Success Software
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In this interview, our host, Jessica Ly speaks with Anthony Kennada, CMO at Gainsight, about his...
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State of Video Marketing 2019: Impact of Videos on Purchase Decisions
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Summary Harnessing the Power of Video Marketing: Key Insights from 2019
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Steve Pappas: Learning All About Knowledge Management
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In this insightful interview, our host, Kevin Benedict, talks with Steve Pappas, CMO at Panviva,...
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Konstanze Alex: Thought Leadership & Influencer Marketing
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In this insightful interview, our host, Kevin Benedict, is in conversation with Konstanze Alex, who...
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Genefa Murphy: Evolution of Marketing, CX & Sales Enablement
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Our host, Kevin Benedict, interviews Genefa Murphy, Global VP of Marketing and Enablement at Micro...
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Derek Granath: Boosting Revenue Growth with Self-Guided Demos
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In this interview, our host, Jessica Ly, is in conversation with Derek Granath, VP of Product...
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Muneeb Munhazuddin: Navigating Tech Evolution in Product Marketing
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Our host, Jessica Ly, interviews Muneeb Munhazuddin, VP of Product Marketing at VMware, as he...
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Srishti Sofat: Advancing Marketing Automation and Hyper-Personalization
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Our host, Jessica Ly, interviews Srishti Sofat, VP of Product Development at Oracle Marketing...
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Lara Richardson: Boosting Viewership Through Creativity and Authenticity
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Our host, Jessica Ly, interviews Lara Richardson, Group EVP of Marketing at Discovery, as she...
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Satyam Vaghani: A Deep Dive into the True Value of IoT
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In this interview, our host, Kevin Benedict, sits down with Satyam Vaghani, VP and GM of all things...
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Karen Hardy: Evolving Technology and Leadership in the Contact Center Space
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In this insightful interview, our host Jessica Ly, sits down with Karen Hardy, VP, Product...
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Fiona Blakesley: Intuit Taps Distributed Workforce to Support Busy Tax Season
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Fiona Blakesley, Director of Customer Success for tax professional services, has no problem...
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Kate Woodcock: Best Practices for Customer Advocacy
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Customers want to be heard. They want their vendors to listen and respond. An important part of...
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Tim Bender: The Role of Influencers & Thought Leaders in Marketing
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In this exciting interview, our host, Kevin Benedict, sits down with expert Tim Bender, VP of...
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Luan Lam: A Sales & Marketing Approach to Recruitment
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In this insightful interview, our host, Jessica Ly, sits down with Luan Lam, VP of Talent for...
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Meenakshi Dhingra: Breaking Gender Expectations
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Challenging social expectations and breaking the gender mold is no easy feat—especially in today’s...
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Mika Yamamoto: Technology and Marketing Leadership
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In this insightful interview, our host, Kevin Benedict, talks with expert and veteran technology...
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Jeffery Kendall: Enterprise Mobility Grows Up and Out
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In this interview, Jeffrey Kendall, SVP and GM of Kony DBX, sits down for a chat with our host,...
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Locke Truong: Digital Strategy for Ingram Micro Cloud
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In this interview, our host, Jesica Ly, sits down with Locke Truong, Head of Global Product...
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Gautham Pandiyan: A Deep Dive into Personalizing Customer Experiences
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Every company wants to be data-driven in order to personalize customer experiences, but many fail...
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Alberto Horihuela: Competing with Giants
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Our host, Jessica Ly, sits down with Alberto Horihuela, co-founder and CMO of fuboTV, to discuss...
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The Definitive Guide to Sales Enablement: Aligning Content to the Buyer Journey
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Maximize Sales Momentum: Power Growth with Strategic Enablement In today’s buyer-led sales...
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John Licata: Turning Supply Chains into Value Chains
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Our host, Kevin Benedict, sits down with John Licata, VP of Marketing Strategy and Communication at...
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Christi Olson: Bing & Verizon Media Strengthen Search Partnership
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Our host, Jessica Ly,sits down with Christi Olson, Head of Evangelism for Search at Microsoft, to...
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Kim Oslob: An Analytics Solution for Customer Success
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In this interview, our host, Jessica Ly, is in conversation with Kim Oslob, Senior Director of...
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Zlatko Vucetic: Unlocking Insights for Deeper Customer Understanding
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In this interview, our host, Kevin Benedict, is in conversation with Zlatko Vucetic, CEO of...
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Tom Thimot: How Socure is Keeping Up with Digital Transformation
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In this interview, our host, Kevin Benedict, is in conversation with Tom Thimot, CEO of Socure,...
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April Crichlow: Driving Customer Success, Diversity and Inclusion
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In this interview, our host, Kevin Benedict, is in conversation with April Crichlow, VP of Customer...
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Johnny Ayers: The Need for Online Identity Authentication
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As businesses increasingly move online, and digital interactions replace face-to-face exchanges,...
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Anand Akela: Leverage Software Test Automation to Accelerate Innovation
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In this insightful interview, our host, Jessica Ly, is in conversation with Anand Akela, VP of...
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The Definitive Guide to Customer Onboarding 2019: Best Practices to Keep in Mind
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The Art of Customer Onboarding: Create a Memorable First Impression In today's competitive market,...
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Jennifer Ruth: Navigating the Subscription Economy for Customer Success
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In this interview, our host, Kevin Benedict, speaks with Jennifer Ruth, VP of Customer Success at...
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Nick Mehta: The Expanding CS Community
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In this interview, our host, Jessica Ly speaks with Nick Mehta, CEO of Gainsight, about the growing...
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Drew Hofler: Marketing Inside SAP Ariba’s Network Effect
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In this episode, host Kevin Benedict talks with Drew Hofler, VP of Portfolio Marketing at SAP...
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Grad Conn: Social and Mobile-First Strategies in a Digital World
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In this interview, Kevin Benedict sits down with Grad Conn, CXMO of Sprinklr, to discuss how...
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Mimi Spier: The Evolution of IoT Solutions
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In this insightful interview, our host, Kevin Benedict speaks with Mimi Spier, VMware’s IoT expert,...
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Brad Wiskirchen: Reducing Online Fraud While Increasing Sales
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In this interview, our host, Kevin Benedict, talks with Brad Wiskirchen, CEO of Kount, about his...
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Vasu Jakkal: Marketing Insights and the Battle Against Cyber Threats
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Our host, Kevin Benedict has an engaging conversation with Vasu Jakkal, the CMO of FireEye. Vasu...
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Jeremy Almond: Business Payments in the Digital Age
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In this insightful interview, our host, Patrick Ronan, is in talks with Jeremy Almond, Founder &...
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The Definitive Guide to Sales Enablement – A Buyer’s Guide
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Transforming Sales Success: A CXO's Guide to Sales Enablement In today’s competitive market,...
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State of Partner Relationship Management 2019
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Summary Enhancing Partner Relationships: Key Insights from 2019
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Mada Seghete: Mastering Cross-Platform Attribution
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In this engaging interview, our host, Patrick Ronan, speaks with Mada Seghete, Co-founder & Head of...
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Faisal Basar: Transforming Healthcare Services with AI
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In this interview, our host, Patrick Ronan, is in discussion with Faisal Basar, CEO & Co-founder at...
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Steve Richard: The Power of Coaching Your Sellers
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In this interview, our host, Patrick Ronan, speaks with Steve Richard, co-founder of ExecVision,...
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Luke Hagstrand: Elevating Customer Experience and Personalization
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In this interview, our host, Kevin Benedict, sits down with Luke Hagstrand, Comcast Cable’s VP of...
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Mark Dalton: Enterprise-Scale Deployment Made Easy
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In this interview, our host, Patrick Ronan, is in conversation with Mark Dalton, CEO & Founder of...
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Marilyn Hollinger: The Impact of CX on Business
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In this interview, our host, Jessica Ly, is in discussion with Marilyn Hollinger, Director of User...
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Matthew David: Digital Technologies and Trends
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In this interview, our host, Kevin Benedict sits down with Matthew David, Author and Digital Expert...
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Angela Salerno: Elevating Field & Channel Marketing in Tech
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In this insightful conversation, Jessica Ly interviews Angela Salerno, North America Field and...
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The Definitive Guide to Partner Relationship Management 2019
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Transform Your Partner Strategy for Long-Term Impact As indirect sales channels take center stage,...
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The Definitive Guide to Sales Enablement – Evaluating Your Enablement Efforts
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Measuring Sales Success: A Comprehensive Guide to Sales Enablement The B2B sales landscape has...
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The Definitive Guide to Contact Centers – Succeeding with Omnichannel Support
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Redefining Customer Support: The Power of Omnichannel Experiences In today’s world, offering...
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Matt Smith: A Deep Dive into Conversational AI
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Our host, Kevin Benedict, interviews Matt Smith, Conversational AI Practice Leader at Cognizant....
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A Definitive Guide to Sales Enablement 2019
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Accelerate Sales Growth: A Guide to Sales Enablement Success The B2B sales process has grown...
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The Definitive Guide to Customer Success
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Supercharge Your Business with CS: Your Path to Long-Term Growth These days, businesses need more...
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The Definitive Guide to B2B Marketing 2019
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Build Relationships, Drive Growth: Harnessing Online Communities In the last decade, social and...
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State of Account Based Marketing 2018
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Summary Decoding ABM: Key Findings and Strategies for B2B Success
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State of Contact Centers 2018: The Role of AI in Transforming CSAT and the Workplace
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Summary Revolutionizing Customer Service: Insights from Contact Centers in 2018
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The State of E-Wallets and Digital Payments in India 2018
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Summary Understanding the Surge in E-Wallets and Digital Payments in India: Insights from 2018
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State of Customer Success 2018
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Summary Mastering Customer Success: Insights and Strategies from 2018
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eBook: Is Outsourcing Right for You?
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Find the Right Inside Sales Strategy for Your Business When it’s time to scale your sales team,...
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The Definitive Guide to Digital Transformation in the Retail Sector
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Embracing the Digital Transformation: The Future of Retail The digital revolution is hitting...
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eBook: Embracing Customer Success
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The Secret to a Winning Customer Success Strategy Customer Success management is a critical...
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eBook: Sales Coaching to Win: Transforming Your Sales Process with AOR
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Transform Sales Performance with the AOR Selling Method Hitting call quotas and pushing volume...
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Social Media Trends in India 2017
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Summary Discover How Social Media Shapes the Lives of Smartphone Users in India
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State of Product Marketing 2017
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Summary Insights and Trends in Product Marketing: 2017 Report
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Uber vs Ola: The Travel Pattern of Young India 2017
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Summary Analyzing the Battle of Ride-Hailing Giants: Insights from Young India
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State of Sales Enablement 2017
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Summary Revolutionizing Sales Strategies: Key Insights from 2017
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State of B2B Content Marketing 2016
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Summary Elevate Your B2B Strategy: Mastering Content Marketing for Maximum Impact
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State of B2B Marketing Metrics & Analytics 2016
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Summary Harnessing the Power of Marketing Analytics: Key Insights from 2016
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M-Commerce Trends in India 2016
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Summary Exploring Mobile Commerce Trends: Key Insights from 2016
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State of B2B Social Media Marketing 2016
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Summary Unveiling the Dynamics of B2B Social Media Marketing in 2016
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Expert B2B Marketing Guide 2015: Benchmark Imperatives and Insights
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Summary Unlock 2015’s Top B2B Marketing Insights and Strategies
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State of B2B Content Marketing 2015
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Summary Harnessing the Power of Content to Fuel Business Growth in 2015 and Beyond
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State of B2B Video Marketing 2015
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Summary Exploring the Impact of Video Marketing in B2B: 2015 Insights
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A Step-by-Step Guide to Effective Video Marketing
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Summary Elevate Your B2B Marketing Strategy with Video Mastery
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State of B2B Mobile Marketing 2015
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Summary Navigating the Mobile-First Era: Essential Strategies for B2B Marketing Success
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Savvy Marketer’s Playbook to Social Marketing Success
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Summary Unlocking Social Marketing Mastery: Your Essential Guide to Success
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State of B2B Marketing Metrics and Analytics 2015
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Summary Mastering B2B Marketing with Metrics and Analytics
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State of B2B Social Media Marketing 2015
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Summary Navigating the Landscape of B2B Social Media Marketing in 2015
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State of B2B Product Marketing 2015
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Summary Unveiling the State of B2B Product Marketing in 2015
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State of B2B Online Retail Marketplace 2015
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Summary Exploring the Dynamics of the B2B Online Retail Marketplace in 2015
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State of B2B Search Marketing 2015
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Summary Unlocking the Potential of B2B Search Marketing: Insights from 2015
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State of B2B Marketing 2015: Marketing Trends, Predictions and Forecasts
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Summary Driving Growth Through B2B Marketing: Strategies for Success
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State of Marketing Automation 2014
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Summary Unlocking the Potential of Marketing Automation in 2014
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State of B2B Customer Experience 2014
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Summary Transform B2B Customer Experience: Your Guide to Driving Customer-Centric Growth
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State of Search Marketing 2014
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Summary Navigating the Future of Search Marketing: Insights from 2014
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B2B Marketing Trends, Predictions & Forecasts 2014
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Summary Key Trends, Insights, and Strategies to Drive Growth in 2014
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State of B2B Product Marketing 2014
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Summary Transforming B2B Product Marketing: Insights from 2014
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State of B2B Event Marketing 2014
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Summary Transforming Business Engagement: Insights from B2B Event Marketing Remote work in the new...
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Video Marketing and Advertising 2014: Tactics, Measurement and Trends
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Summary Unlocking the Power of Video Marketing: 2014 Insights and Trends
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Pre-Sales Content Marketing Trends 2013
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Summary Transforming B2B Content Marketing: Insights into Pre-Sales Strategies
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Post-Sales Content Marketing Trends 2013
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Summary Unlocking the Power of Post-Sales Content Marketing
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B2B Social Media Marketing Trends 2013
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Summary Mastering the Art of B2B Social Media: Strategies to Drive Growth
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B2B Cross-Channel Marketing and Attribution Strategies 2013
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Summary Navigating a Multi-Channel World: Key Strategies for B2B Marketing Success
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Mobile Marketing Trends 2013
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Summary Discover the Latest Mobile Marketing Trends Transforming the B2B Landscape
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