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Maximizing Your Channel

Enhance channel performance at VAR, MSP, DMR, and Distribution

Extend the Life of Your Partners and Fortify Your Channel

Partners need more than a portal to foster growth. They need active resources who can identify and address their needs during the deal process, and work to ensure compliance issues are resolved. All too often sales organizations are called upon to support back-office functions, even though they are the most costly and least effective resources to resolve tactical support issues.

Partners need conflicts to be identified and resolved quickly to keep the process moving. Our proven, integrated approach to partner support gives partners the most current and relevant information so they can take care of customers and are ready to represent your brand the way you want.

The objective of solid partner support is to extend the life of partners, big and small. We preserve these relationships, fortify your channel and increase partner satisfaction with pre-sales, post-sales and technical support. By offloading support to MarketStar, your sales team is free to do what they were hired to do – sell.

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Simplifying Your Partners' Lives

leads to brand loyalty, affinity, and sales growth

MarketStar utilizes its support center management expertise to deliver world-class support to HP’s channel partners, internal users, and customers, to address their needs and seek new opportunities for the HP inside Sales Team.

• MarketStar consolidated 55 separate support operations into one organization, reducing many barriers to partner engagement and sales.
• Reps added in excess of $50 million into the sales pipeline from cross-sell and up-sell opportunities

MarketStar Sales Engineers provide active support for Nvidia’s HPC partners selling high-end products, while helping Account Reps drive strategic initiatives and new product adoption.

• The Nvidia team achieved 118% of their goal for new product adoption and hits more than 115% of new product sales quarter over quarter

MarketStar manages Independent Software Vendor (ISV) relationships for a leading chip manufacturer to ensure that applications are compatible with the newest hardware platforms. MarketStar manages this ISV team globally, with teams in APAC, EMEA, LATAM, and NAM.

• As a long-tenured partner with nearly two decades of experience together, we recently delivered 175% of our quota on ISVs with Android applications, and planned over $2.5 Million in marketing campaigns with 50 select ISVs

How We Can Help

Easy to do Business
36%
Of solution providers
cited poor service and support as reasons for terminating a vendor

Remove complexity from your channel programs to increase partner profitability and mindshare.

Source: Enterasys Networks

It's About Growth
38%
Of top performing organizations
adopt cross-selling and up-selling initiatives to alleviate pressure to increase channel revenue

Improve alignment among sales, marketing and service organizations to deliver consistent services levels and grow your partner base.

Source: Aberdeen: “Renaissance in Partner Management”

SIMPLIFY!
<35%
Of solution providers
leverage the self-service components offered by their OEM partners

Reduce repetitive, process-intensive tasks for your sales teams while maintaining high service levels your partners expect.

Source: IPED Partner Enablement & Marketing Study