Senior Executive Staff
Dave TreadwayPresident & CEO
Dave leads MarketStar’s strategic direction, goals, and corporate initiatives while facilitating client and employee engagement. Thirty years of industry experience have given him an in-depth understanding of the challenges facing our clients, leading to innovative solutions that support growth and success. Dave believes in empowering employees, continuous education, workplace diversity, and leadership development at all levels.
Dave was a 20-year veteran of the IT industry, prior to joining MarketStar in 2003. His insightful expertise in both the indirect and direct channels has elevated MarketStar's ability to drive strategy through execution across the B2B (including enterprise, commercial, and small/medium business) and B2C markets. Today Dave also serves as a strategic advisor on the board of directors for Mercato Partners. Dave also actively serves on the board of directors for the Women's Technology Council, a not-for profit organization providing leadership and training to women seeking opportunities in technology industries.
Dave earned a Bachelor of Science degree in Business Administration from San Jose State University.
Ben Kaufmann sets the strategic financial vision for MarketStar and directs our finance, budget, acquisition, and legal teams. Ben also oversees all financial reporting to Omnicom, MarketStar’s parent company. Ben has a deep passion for the technology industry and its role in unlocking global economic value and in unifying people of diverse backgrounds and cultures.
Prior to joining MarketStar, Ben was CFO for the Enterprise Business at HPE. During his time at HPE, he made prolific contributions in integrating recruiting, training, and mentoring programs to ensure that young people were able to discover and then contribute at the intersection of their passion and ability.
Ben has an MBA in Finance from Brigham Young University and a Bachelor of Science degree in Aeronautics from Utah State University. He is an avid commercial pilot and flight instructor.
A seasoned executive, Keith oversees our highly skilled client services, training, and operations teams. Adept at strategy and analysis, Keith enables his teams to go above and beyond, exceeding expectation, and creating great experiences for our employees and clients. Keith champions community initiatives through MarketStar Cares, our community outreach program.
Keith joined MarketStar after working at Motorola Solutions for eleven years, where he was most recently the Head of Strategy for Global Sales and Field Operations. Additionally, he held a number of other senior operations, sales, and marketing roles during his tenure at Motorola including: Chief of Staff to the CEO of Motorola Mobility, Product Marketing, and Mergers and Acquisitions. Prior to Motorola, he worked at MarketStar leading several VAR and Retail accounts.
Keith earned a Bachelor of Science degree from Weber State University and a Master of Business Administration degree from the University of Utah.
Paul has a passion for relationship management and business development. An experienced enterprise leader, Paul is responsible for driving revenue and growth at MarketStar through our uniquely talented business development and sales operations team. He relishes an environment of teamwork, success, finding balance in life and lives for great experiences in the outdoors.
Prior to joining MarketStar, Paul held the role of Executive Vice President at Teleperformance where he worked for 15 years and held various roles. He was responsible for business development, client services and operations for a large global business unit. During his tenure, Paul opened, acquired and expanded sales and service centers in the U.S., LATAM and APAC regions and was a driving force behind many major client accounts worldwide. Paul previously worked for MarketStar early in his career, leading direct inside sales teams.
Paul earned a Bachelor’s degree in Business Administration-Marketing from Weber State University.
Vaughn AustExecutive Vice President , Marketing & Product
An artist and scientist, Vaughn leads our marketing, digital services, and business intelligence teams. Always up on the latest trends and industry innovations, Vaughn ensures MarketStar offers clients best-in-class technology, infrastructure, and solutions. His passion for marketing, technology, and thought leadership is matched only by his love of all things Seattle.
Prior to his current position, Vaughn served as the Vice President of Client Solutions at Hawkeye, where he was responsible for determining the solutions Hawkeye brought to market and had direct responsibility for the analytics, product, and marketing teams. Vaughn also has a global perspective, having served as a general manager for Hawkeye’s European operation.
Vaughn earned a Bachelor of Arts in Marketing from the University of Washington.
Michelle GunterSenior Vice President , Client Services
Michelle Gunter is the Vice President of Channel/VAR. She is responsible for all partner channel programs under MarketStar and is the key player in executing and exceeding client agreements. Drawing on over 14 years of experience managing various VAR programs, Gunter brings insight and value to her programs mission and bottom line.
Before accepting the position over all channel programs, Gunter managed the MarketStar HP relationship. In the last decade and a half, Gunter oversaw a 300-person sales, marketing and support organization delivering outsourced sales, resource and knowledge services for Hewlett-Packard Company. Michelle managed relationships with over 30 HP executive and day-to-day contacts, all with very dynamic and diverse business needs.
Michelle is the proud mother of a son with Autism and is an active member of the National Autism Association (NAA) to drive awareness and advocate for children with disabilities' right to education. Gunter is a graduate of Utah Valley University and a member of the National Association of Female Executives (NAFE), the American Business Women's Association (ABWA), and has completed Omnicom's Advanced Management Program (AMP).
Justin NalderSenior Vice President , Client Services
Justin Nalder is the Sr. Vice President of Corporate Operations and has been accountable for MarketStar’s human resources, talent acquisition, talent development, and project management teams since December, 2013.
Prior to joining MarketStar, Justin spent 14 years in various roles involving Human Resources, Risk Management, Customer Service, and Retail Operations with Famous Brands International, the parent company of Mrs. Fields Cookies and TCBY. Between 2015 and 2017, Justin was the General Manager of DAS Shared Services, providing Accounting, Information Technology, Human Resources, and Talent Acquisition support services to MarketStar, Creative Channel Services, and Creative Channel Retail. Justin is results focused with a proven track record of leading diverse teams, delivering financial and operational results, and improving cross-functional team work and customer experience. He has been married for 20 years, has two daughters, is a second degree black belt in Hap Kwon Do, and enjoys spending time with his family in the outdoors.
Justin received a Bachelor of Science in Management from the University of Utah.
Sam NeweyVice President , Business Development
Sam has 19 years of experience in IT and sales driving direct business-to-business sales efforts. He is a high-achieving execution specialist when it comes to developing and implementing strategies that help companies accelerate their sales and marketing outcomes. Focusing on long-term and sustainable solutions, Sam builds viable models that capture, refine and replicate best practices.
MarketStar’s clients have benefited from his way of organizing solutions to bridge gaps and amplify what is working to extend sales and marketing reach for more than 13 years. Sam developed his sales career with companies like PowerQuest (acquired by Symantec) and KeyLabs (acquired by Exodus Communications), before dedicating himself to MarketStar’s clients.
Sam earned a Bachelor of Science degree in Technical Sales from Weber State University and is passionate about crafting solutions to help clients achieve their goals.
Joel RackhamVice President , Business Development
Joel has 10 years of experience in fast-paced sales for a number of technology and IT companies, driving indirect channel partnerships and revenue. As technologies shift and emerge, Joel continues to follow trends in digital engagement models to build high impact sales and marketing programs. He brings a talent for creating unique revenue-driving solutions, capitalizing on efficiency, effectiveness, and utilizing a technology-led sales process.
Joel’s experience at MarketStar as the Vice President, Business Development, gives him the opportunity to work closely with key clients, many in the Fortune 500, where he has developed Direct and Channel Go-to-Market/Channel strategies. He has also worked as SVP, Channels and Business Development for Lendio, and was a Director for Simply Mac, an Apple Computer retail and business services company. Joel also founded ThresholdGives, the largest regional non-profit cycling club of its kind, to promote health, wellness, and cycling safety through community events and programs.
Joel earned a Bachelor of Science degree in Business/Finance from Westminster College, and a Master of Business Administration from the University of Utah.
Michael RayVice President , Business Development
Mike Ray has been a leader in channel technology sales and marketing for over 25 years, working closely with many of the largest and most influential corporations in the world. In his current role as Vice President of Business Development for MarketStar, he fully utilizes his professional network and experience to help clients profitably grow their revenue and develop new market opportunities.
Prior to joining MarketStar, Mike worked at Intel Corporation for almost 20 years, where he was most recently Director of National Account Sales. During his career at Intel he led teams including Distribution and DMR sales teams, sales enablement, technical sales, alliance relations, outsourced inside sales and customer support teams, the training and events team, geo/field marketing, and divisional sales.
Mike earned a MBA from the University of Utah and a BS degree in Accounting from Brigham Young University. His personal passions include family, education, helping those with special needs, giving back to his community, travel, baseball, and fishing.
Heather BarnesVice President , Client Services, Partner Channel
A leader at MarketStar for 18 years, Heather currently directs and guides multiple global client programs for technology companies such as Intel, Logitech, Citrix, and NETGEAR within MarketStar’s portfolio. Her experience spans all B2B channels in both domestic and global markets with experience in Direct, Indirect, and Partner Channels.
Known for her innovative sales strategies, Heather architects solutions from new product launch and full-channel Sales as a Service programs to partner marketing strategies and lead qualification. Under Heather’s leadership, international brands consistently realize millions of dollars in customer revenue. Heather enjoys spending time with her family, serving in her community, and boating.
Paul StoutVice President , Client Services, Partner Channel
Paul Stout is the Vice President and General Manager of the MarketStar HP program, comprising more than 300 sales representatives, operations personnel and management. As such, he is responsible for inside sales execution, strategy and operations for the Hewlett Packard Company systems engagement.
Previous to MarketStar, Stout held positions as Director of Enterprise Sales, B2B and OEM Marketing for Iomega Corporation, Director of Marketing for Angia, Inc, and Director of European Sales for System Connection B.V. based in the Netherlands. He also held sales and marketing management positions within The Walton Group and the Utah Valley Economic Development Association. Paul has an extensive background in direct sales, channel sales, channel programs and marketing communications.
Stout received a Bachelor's degree in Journalism and German from Brigham Young University and a Masters of Business Administration from the University of Phoenix.
Bryan SummerhaysVice President , Client Services, Direct
Bryan oversees all aspects of MarketStar's Direct Channel business, including all outsourced demand generation, lead development and customer acquisition programs. His past experience in inside sales, recruiting and operations has helped MarketStar adopt many innovative solutions that have greatly impacted our Direct Channel client programs.
A highly effective, results oriented leader with 20 years senior experience, and proven senior executive expertise in Sales, fulfillment, and facilitating employee development in others through training, coaching, and mentoring. Bryan is an excellent public speaker with diverse and extensive professional experience partnering to create value and deliver results.
Bryan is a graduate of the University of Utah and lives in Centerville, UT with his wife and five children.
Todd HandyVice President , Client Services, Digital Media
Todd Handy, Vice President & Managing Director, is responsible for MarketStar’s Digital Media & AdTech Channel client services, operations, and overall business unit.
His teams engage advertisers (direct brands and agencies) in full digital advertising sales cycle motions- lead generation, inside sales and account management. They also provide sales operations, media planning, campaign optimization and marketing support.
Prior to rejoining MarketStar (his first stint was 1997-2002), Todd was VP, Business Development at Tout, and before that was VP, Advertising Strategy & Products at Deseret Digital Media. Todd has had responsibility for, among other things, sales & business development, advertising strategy/products/pricing, analytics, programmatic sales, ad operations and native advertising.
Todd is an avid cyclist who spends most of the season racing and training for the LOTOJA (a 206-mile race from Logan, UT to Jackson, WY), which he's completed eleven times so far. And he once won $10,000 on "The Price Is Right." Thanks, Bob!