MarketStar Blog | Customer Success (2)

Why Customer Success Should Be Part of Your Plan While the Economy Recovers

The ongoing COVID-19 pandemic has had an incredible impact on a variety of industries around the globe. There’s no doubt that it’s been a challenging year, and we’re still not out of the woods. 

But that means this summer is a great time to reassess your sales approach, determine what’s working and not working, and consider what your customers need, both now and in the future. 

As the economy regains focus amid and after COVID-19, Customer Success in particular should be part of your plan. Today, we’ll take a closer look at the benefits of a Customer Success team and how to best implement one in your company.

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4 Myths of Outsourcing Your Inside Sales Team

Sales as a ServiceⓇ continues to grow in popularity, with more and more companies outsourcing key sales processes to help meet their goals. Still, some sales leaders are hesitant to consider it, especially to support their inside sales needs.

We’ve noticed over the years that there are a few common myths about outsourcing inside sales—objections that many sales leaders seem to share. But we’ve seen for ourselves that these myths aren’t true. And for companies that are already leveraging Sales as a Service, these myths have been debunked in the form of a growing pipeline and increased revenue.

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Why Brand Reputation Is So Important to Your Growth in Uncertain Times

Times of uncertainty present challenges to all of us, but they also present new opportunities. During a crisis such as the COVID-19 pandemic, everyone is anxious about their health, their family, their job, their company, and the future. 

No one can predict what’s coming, but you can help secure your company’s future by solidifying your brand reputation. It’s an excellent time to build brand recognition and customer loyalty.

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Why a Customer Success Team Is Essential During a Crisis

With the COVID-19 pandemic, the entire world has had to change the way it conducts business virtually overnight. Shelter-in-place orders have been issued in states across the U.S., and businesses are encouraging their people to work from home. This is the time when your Customer Success team really needs to step up to reassure customers and keep the revenue coming in.

If you don’t already have a Customer Success team in place, then you should seriously consider creating one. Unlike customer support, which is reactive following a sale, the Customer Success team is proactive, working with customers to understand their business needs and help them to achieve their business goals.

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How to Design a B2B Sales Team and Optimize Coverage

Times are changing, and so is the way that B2B buyers source new business solutions. This means that you need to rethink your approach to building a sales team. Customers aren’t looking to buy specific products as much as they’re looking for ways to solve business problems. 

As a result, sales territories are fading in favor of selling using vertical market expertise. It’s a buyer’s world, and customers are better educated and want more value and better service, and so building a sales team that can offer better solutions requires a new strategy.

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5 Leading Brands That Rely on Outsourcing for Profits

There has been a change in tone to the word outsourcing. What was once considered a controversial way of doing business is now a seamless blend into the typical buildout of a successful company. The biggest reason? Outsourcing, particularly in relation to the sales process, allows companies to focus on what they do best, and leave the rest to a trusted  outsourced sales partner

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Why There’s No Finish Line in Today’s Sales Model

Do you think of sales as a sprint or as a marathon? For today’s successful business, you have to be a marathon runner. The sales model has evolved from the old-fashioned quick close to a more substantive, solution-based strategy. Today’s successful sales model is committed to ongoing customer success, so closing the deal is just step one.

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How to Maximize Customer Satisfaction With a Stand Alone Customer Success Team

Every successful business is focused on promoting customer satisfaction and optimizing customer experience. Every organization that offers a product or service needs to offer training and customer support. However, too many fall short of supporting customer success.

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