Recent Posts by Amy Wilde, Sr Marketing Manager

Amy has been at MarketStar for an incredible 21 years. She drives our Demand Generation engine with her marketing mastermind. She can command an audience and is known for her quick wit. She is a mother of three remarkable children, and a lover of fashion, fitness, travel, and the outdoors.

MarketStar Blog

7 Tips to Build a Successful Enterprise Sales Plan

If you know anything about selling technology, then you know that enterprise sales are different from all other types of technology sales. Selling enterprise solutions has its own set of rules and a unique decision-making process. To thrive at enterprise sales, you have to appreciate what makes the process unique and know how to adjust your sales process to overcome the unforeseen obstacles you might encounter along the way.

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Sales Motivation: Top Podcasts You Should Be Listening To

Every sales professional needs a little sales motivation now and then. Successful selling is about staying positive and being motivated to win, but keeping that positive energy flowing can be tough sometimes. When it’s hard to get motivated and you need a pep talk, there are plenty of online resources and motivational podcasts to keep those juices flowing.

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How Not Having a Customer Success Team Is the No. 1 Reason Your Churn Is So High

With more companies looking to create recurring revenue models based on subscription sales, the impact of customer churn is higher than ever. The only way that a recurring revenue business model becomes sustainable is if you have happy customers who continue to buy what you have to sell. What we have learned is that having a Customer Success team as part of MarketStar’s Sales as a ServiceⓇ offering is essential to reducing customer churn.

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The Power of Enterprise Sales with MarketStar

Lately, we have been talking about small and medium-sized business (SMB) sales, but what about enterprise sales? Enterprise sales requires a different approach than SMB sales does. It also requires different resources and more patience, but the size of the sale makes it more than worthwhile.

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Pros and Cons of Kicking off an SMB Sales Strategy

There are 30.7 million small and medium-sized businesses (SMBs) in the United States. Taken as a group, they account for 99.9 percent of all U.S. businesses. That’s a huge potential market, especially when you consider that SMBs are expected to spend more than $676 billion on tech in 2021. As a group, SMB sales revenue is too big to ignore, but how do you justify the cost of SMB sales against the ROI?

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How to Lead an SMB Sales Team

Small- and medium-sized businesses (SMBs) are a huge untapped market, but many B2B vendors ignore SMB sales because they believe that selling to SMB customers doesn’t justify the return on investment (ROI). Smart sales managers understand that SMB selling is different, and that successful SMB sales strategy requires a different approach that can yield substantial revenue.

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