Generating demand takes more than purchasing a new list. It takes content that personally connects with prospects based on job role, segmentation, and buying stage. It requires the utilization of the right technology to capture interest (both expressed and implied) and the right processes to guide leads through the funnel.
MarketStar identifies potential customers and generates interest by targeting strategic lead sources that deliver real pipeline. We help you focus on being found, so you can build relationships with buyers, and future buyers, early in the decision-making process. Now you can intelligently score and manage leads, identify quality prospects, increase lead-to-opportunity conversion, and shorten your sales cycle.
MarketStar engaged thousands of lead contracts in specific territories regarding Windstream's Disaster Recovery as a Service (DRaaS) solution. Using an integrated approach of digital marketing tools and personal touch points, MarketStar scored and ranked prospects to advance them from the top of the marketing funnel into sales-ready opportunities.
Traditional call centers which focus on “dials” fall short when it comes to generating quality leads. MarketStar understands what it takes to build a relationship with a decision-maker. We recruit and train smart, engaging sales teams and empower them with tools and data, so they know who to contact and when. We optimize your content to align with prospect profiles and buying stage. And, we have the expertise to navigate past gatekeepers by leveraging social and digital channels to make every interaction count.
You don’t represent the most admired brands in the world without talent. MarketStar is unparalleled in our ability to build, deploy, and manage expert sales teams—in record time. Our dedicated recruiting staff establishes a profile for each position, and then utilizes predictive and virtual screening tools and technology to identify and efficiently hire professionals which embody our clients’ brand identity and our sales culture.
MarketStar has an in-house training organization and resources to quickly ramp sales teams. We customize a training path and then blend online and formal, classroom-style instruction to accommodate different learning styles. Our internal communities facilitate social collaboration and content sharing. Ongoing development is available through our Orange U learning system so employees can reach their full potential.
The orange asterisk in the MarketStar logo embodies the spirit of our culture. Like the color orange, our employees are vibrant, energetic, tenacious, warm, and exciting. We empower our employees to find balance in their personal, family, spiritual, and work life, while creating a culture where performance and excellence are expected, monitored, and rewarded.
Smart marketers know how to get found. They build relationships with buyers early in the decision-making process and nurture them through the buying lifecycle. MarketStar creates relevant, timely, and entertaining content to earn the attention of potential decision-makers. We help you navigate which digital channels will best reach your targeted audience and help you monitor and assess your efforts, so you can build a solid foundation of interested prospects, and nurture them into real sales opportunities.
While best-in-class companies use automation to do more with less, many organizations struggle with the platforms, CRM integration, functionality, and resources required to nurture their leads. MarketStar helps clients realize the full benefits of marketing automation by increasing customer retention, shortening the sales cycle, and lowering the cost per lead. We tailor messaging to unique audiences and position your sales team to engage in more targeted, relevant, and meaningful conversations to drive revenue.
Your success is largely dependent upon the ability to utilize data to disposition leads and manage opportunities. MarketStar leverages insight, tools, and professional services to maximize the effectiveness of your CRM tool to track funnel progression and make accurate forecasts. Through best-in-class applications we deliver real-time, actionable intelligence that empowers sales and marketing teams to make the right decisions at the right time.
Social is not just a channel or branding tool, it is a selling strategy that converts chatter into sales opportunities. MarketStar integrates social technologies and platforms to empower our client sales teams to attract new business, engage current customers, and grow sales through existing networks. We monitor and score activity so sales teams can determine when and how to engage.
Customizing your content and outbound campaigns based on target personas makes your marketing significantly more valuable. MarketStar evaluates your market segmentation and buyer personas to tailor marketing materials for each stage of the buying cycle. We implement an intelligent scoring system to track your prospects’ digital footprint and trigger pre-defined thresholds to notify sales when the lead is ready to engage. We prioritize which leads are sales-ready, so you can shorten your sales cycle and lower your cost per lead.
Are you accurately forecasting sales based on your marketing and demand generation efforts? MarketStar goes beyond reporting activity metrics to give you a comprehensive analysis of your marketing spend, so you can calculate ROI from content, campaigns, and lead gen efforts. We help you identify kinks in your pipeline and deliver actionable data to drive business decisions.
Market share and brand recognition are not enough to attract new business—you need to be intimately aware of your target profile so marketing efforts can focus on locations which meet your segmentation criteria. MarketStar layers market and prospect data with geographical information to identify prospects interested in your solutions. Pair that with our local presence dialing, and we'll get you through to decision makers.
Sales and marketing teams are reliant on data, not intuition. But too often, insights are not shared or get ‘locked up’ in the database. MarketStar creates dashboards which aggregate a variety of data sources to provide a complete and custom view based on role, region, segment, or audience type. Now you have the real-time information you need to evaluate program direction, opportunities, and risks.
Keep prospects engaged by establishing a strategic communications plan which aligns marketing activities with the buying cycle and a contact scoring and grading methodology. Our creative team will review your existing content library and map out a persuasive methodology to enable sales teams to build relationships and accelerate sales.
•Grow your demand generation ROI by through integrated digital outbound campaigns
•Empower your sales team with quality leads to facilitate more sales-ready conversations
•Create greater sales and marketing alignment
•Create a consistent process for lead disposition, handoff, and opportunity tracking
MarketStar helps you get found by building relationships with buyers early in the decision-making process and nurturing them through the buying lifecycle.
Source: DemandGen Reports 2013
How long is your sales cycle? We identify which leads are ready to be contacted right now so you can lower your cost per lead and accelerate your sales cycle.
Source: IDG Enterprise 2012
MarketStar helps you navigate which digital channels will best reach your targeted audience and then monitors and assesses your efforts, so you can build a solid foundation of interested prospects, and nurture them into real sales opportunities.
Source: TechTarget 2013