Drive Sales & Grow Revenue

Driving demand and sales from SMB to Enterprise

Build Customer Loyalty to Open New Revenue Streams

Every interaction you have with a customer is an opportunity to impact future profitability. Marketing resources are typically focused on the challenge of new customer acquisition—often leaving existing customers ignored. Without regular contact, customer attrition rates increase, burdening sales with the responsibility to make up lost revenue. Lowering customer attrition not only safeguards revenue, but it provides a base for lower cost/higher return, cross-sell and up-sell opportunities.

MarketStar allows you to actively support, incentivize, and sell to current customers, building loyalty and maximizing ROI. Working as an integrated extension of your brand, we build trust with customers through regular, personalized contact, enabling fruitful relationships year after year.

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Specific Strategies for Outsourcing Inside Sales Functions

What is your strategy for enabling inside sales activities?

Turning a Support Center into a Profit Center

HP wanted to deliver a consistent, quality support experience while controlling costs and for Level 1 support queries. MarketStar deployed a cost-effective support team delivering world-class support to HP's business accounts and internal users, while listening for up-sell, cross-sell opportunities. These efforts uncovered millions of dollars in incremental revenue for HP.

Launching a Complete Solution

How We Can Help

of your customers
will turnover each year

Design and execute loyalty building processes and campaigns by nurturing current clients with relevant marketing content, triggered based on customer lifecycle stage.

Source:, 2013

of CSOs
wish to improve their organization’s ability to sell to other units within existing customers

Every customer interaction provides opportunity to drive value. We open new revenue streams by capitalizing on up-sell and cross-sell opportunities while delivering a superior service experience for the client.

Source: CSO Insights 2013

of companies
says customer retention is their most important metric

Gather and analyze service and support data to diagnose return rates, rising costs and other critical business operations.

Source: Oracle. "2013 B2B Commerce Trends"