Recent Posts by Paul Grant


Paul Grant is the Chief Customer Officer at MarketStar. Paul has a passion for relationship management and business development. As CCO, Paul uses his vast experience as an enterprise leader to drive revenue and growth at MarketStar through our uniquely talented business development and client services organizations. He relishes an environment of teamwork, success, finding balance in life and lives for great experiences in the outdoors.

Prior to joining MarketStar, Paul held the role of Executive Vice President at Teleperformance where he worked for 15 years and held various roles. He was responsible for business development, client services and operations for a large global business unit. During his tenure, Paul opened, acquired and expanded sales and service centers in the U.S., LATAM and APAC regions and was a driving force behind many major client accounts worldwide. Paul previously worked for MarketStar early in his career, leading direct inside sales teams.

Paul earned a Bachelor’s degree in Business Administration-Marketing from Weber State University.

MarketStar Blog

What Would Happen if you Outsourced Inside Sales?

You’re probably familiar with the concept of companies outsourcing their IT, human resources, and accounting needs. Outsourcing specific functions can help businesses focus on what they do best, while gaining access to industry experts and, in return, receiving proven processes and experience. But what about outsourced inside sales?

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Expanding Your Cloud Sales Strategy

Cloud services have become the foundation of enterprise computing. Migrating enterprise resources to the cloud gives corporations more agility and cuts costs. To add a new enterprise application or more data storage, you simply add more cloud capacity. If you are selling enterprise services, then you must include cloud services and cloud service providers in your sales strategy.

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What Does Sales as a Service Really Mean?

Around the globe, the market for Sales as a Service continues to grow. Today, some of the world’s most successful businesses, including Amazon, Apple, Google and Microsoft, are augmenting their in-house sales teams with an outsourced model to drive revenue. 

But what exactly is Sales as a Service? The term can feel a bit ambiguous, so we want to take a closer look at what exactly it means and how companies can leverage it.

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Growth in 2020: Six Reasons Why Outsourced Sales Should Be in Your Plan

Business growth is your goal, but sales is holding you back. Sound familiar? When companies struggle to expand their revenue and scale their business, it’s not always because they lack opportunity, but often because their in-house sales team can’t keep pace.  

Based on what we have seen in our more than 30 years of experience in the outsourced sales industry, companies that scale an in-house sales team often take upwards of eight to 12 months to ramp up their small team into a thriving, productive operation.

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3 Key Components of a World-Class Direct Sales Strategy

It’s a highly competitive sales market, and new companies of every shape and size are nipping at your heels to steal your prospects and customers. That’s why it’s important to have a concise direct sales strategy in place in order to hit revenue targets, boost growth rates, and increase profits.

It all sounds very elementary, but nearly 20 percent of tech decision-makers evaluate their use of direct sales best practices as poor or below average. Additionally, about one-third of organizations claim they are average in their deployment of best practices across contact and activity management, sales opportunity management, sales performance management, and sales analysis.

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Stop Chasing Your Tail: Game Changing Concepts for Engaging the Broad Channel

More is better! That’s been the mantra of indirect channel programs within the IT industry for decades. Why? Because as high-tech products and services have continued on their break-neck pace of innovation, product lifecycles continue to shorten.

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