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Retail Sales Strategies and Marketing Outsourcing

Retail Sales & Marketing

Own the Moment of Sale

Creating the ultimate consumer experience on the selling floor is the difference between having the top-selling brand on the market and merely becoming an also-ran. MarketStar provides retail sales strategies designed to make your product the most prominent, highly recommended brand of choice among consumers.

When to Engage MarketStar

Whether you are looking to increase sell-through, launch products or promote services directly to consumers, no one is able to make those connections more effectively than MarketStar.

MarketStar is an ideal partner for clients looking to:

  • Influence the sale of complex or feature-rich products to prospective buyers
  • Launch new products or emerging technology into the market
  • Provide a footprint in underserved or uncovered markets
  • Develop experiential marketing opportunities to build brand affinity and loyalty
  • Gain traction and build momentum around accessories or other non-core products or services
  • Displace market share of an entrenched or established brand

Build Brand Loyalty

Through brand advocacy, MarketStar ensures high recommendation rates and knowledge transfer for your products or services by connecting retail store associates and consumers with your brand. Each year, we conduct thousands of in-store and event marketing activities in every major market and in all key retail outlets and kiosks. This coverage combined with our ability to forge relationships in the retail channel enables you to foster brand loyalty and ultimately move your product from the shelf to the register.


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Intelligence Study

The Importance of
Field Marketing Programs

For every manufacturer that ignores field-marketing, there's a competitor gaining influence and brand loyalty at the point-of-sale. Learn what methods are most valuable to retail associates in our in-depth study.

Download Study


Case Study

Capturing Mindshare
and Loyalty in Retail

Blackberry Logo

Research-in-Motion (RIM), a manufacturer of innovative wireless solutions, wanted to improve the in-store presence of its flagship product, the BlackBerry™ handheld device. RIM relied on MarketStar’s retail expertise to analyze the market and create and execute a strategy to train and motivate retail sales associates while increasing customer loyalty at the point of sale. Currently, MarketStar conducts thousands of in-store trainings per year, manages store inventories and generates competitive business intelligence to help RIM dominate the marketplace.

To Learn More
download retail sales marketing pdf